Ericsson Mobility Report Business Review edition: 5G drives revenue growth
New research from Ericsson indicates that 5G uptake is positively correlating with revenue growth for communications service providers (CSPs) globally. In the 'Business Review' edition of the Ericsson Mobility Report, released on February 7, 2023, it was highlighted that the top 20 5G markets, representing 85% of global 5G subscriptions, have seen a significant increase in wireless service revenue since 2020. Early use cases for 5G, such as Enhanced Mobile Broadband and Fixed Wireless Access, are gaining traction, suggesting a promising outlook for CSPs.
- 5G subscription growth correlates with revenue growth for CSPs.
- Wireless service revenue is on the rise in the top 20 5G markets.
- Enhanced Mobile Broadband and Fixed Wireless Access show strong market demand.
- None.
- Communications Service Providers in Top 20 5G markets enjoying revenue growth
- Enhanced Mobile broadband and Fixed Wireless Access proving popular early use cases
- Cloud gaming, enterprise and industrial deployments gaining momentum
Flattening revenues have been a challenge for service providers in all parts of the world, often impacting network investment decisions as part of their business growth strategies, known as `monetization' in the industry.
A special Ericsson Mobility Report edition - called the Business Review edition - addresses these monetization opportunities as they relate to 5G.
The report highlights a positive revenue growth trend since the beginning of 2020 in the top 20* 5G markets - accounting for about 85 percent of all 5G subscriptions globally - that correlates with increasing 5G subscription penetration in these markets.
The report finds:
- Tiered pricing models are key for service providers, both for effectively addressing the individual needs of each customer and for continuing to drive long-term revenue growth.
- The top 20 5G markets have seen a significant network performance boost following the introduction of 5G services.
- After a period of slow or no growth, wireless service revenue curves are again pointing upwards in these leading markets. This correlate with 5G subscription penetration growth.
Fredrik Jejdling, Executive Vice President and Head of Networks,
As expected, Enhanced Mobile Broadband (eMBB) is the main early use case for 5G, driven by increasing geographical coverage and differentiated offerings. More than one billion 5G subscriptions are currently active across some 230 live commercial networks globally. 5G eMBB offers the fastest revenue opportunities for 5G, as it is an extension of service providers' existing business, relying on the same business models and processes. Even in the top 20 5G markets, about 80 percent of consumers have yet to move to 5G subscriptions - one pointer to the potential for revenue growth.
As highlighted in the
Beyond consumer subscribers, there are growing opportunities in enterprise and public sector applications across the world.
5G enables significant value for enterprises, with private 5G networks and wireless wide area networks being deployed for enterprise and industrial use.
Upgrading existing 4G sites to 5G has the potential to realize increases of 10 times in capacity and reduce energy consumption by more than 30 percent, offering the possibility of growing revenue and lowering costs, while addressing sustainability.
Jejdling adds: "Revenue growth and sustainability are recurring themes in my discussions with customers. In this special Ericsson Mobility Report edition, we have explored how service providers are tapping 5G opportunities. We see initial signs of revenue growth in advanced 5G markets with extensive coverage build-out and differentiated service offerings. An equally crucial aspect of 5G is that it brings cost advantages and helps service providers handle the data growth needed to drive future revenue. This can make 5G the growth catalyst that the market has been waiting for."
Read the full Ericsson Mobility Report Business Review Edition report here.
*Note: The markets categorized as the Top 20 5G markets in the report are:
They were selected on the basis of 5G subscription penetration. These markets represent 85 percent of all 5G subscriptions globally - with each market having 5G penetration above 15 percent.
Related links:
Ericsson Mobility Report site
Ericsson 4G and 5G Fixed Wireless Access
Breaking the energy curve
5G the next wave - what does consumers want
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FAQ
What does the February 2023 Ericsson Mobility Report indicate about 5G revenue growth?
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