Envestnet Enhances Platform: Innovating to Unify its Ecosystem for Advisors & Enterprises

Rhea-AI Summary

Envestnet has rolled out enhancements to its platform to drive growth and productivity for advisors. The enhancements include improvements to proposal, trading, client portal, insights engine, and user experience.

Positive

• Enhancements to the Envestnet platform can improve advisors' productivity and unlock new revenue streams.
• The Insights Engine now offers more than 100 data-driven insights for advisors, including AI-reliant insights that establish patterns in account activity and cash flows.
• Advisors can directly access Envestnet's Insights Engine from the Tamarac CRM portal.
• The enhancements to the user experience provide customizable support, improved performance reports, and quick access to various account and client pages.

Negative

• None.

Next-Generation Updates Enhance the Advisors' Day-to-Day Experience, through a Focus on
Proposal & Trading, Client Portal, Envestnet's Insights Engine, and Optimized User Experience 

BERWYN, Pa., Sept. 11, 2023 /PRNewswire/ -- Envestnet has rolled out another series of enhancements to bring more of its ecosystem together for advisors. Enhancements to the Envestnet platform were introduced as part of Envestnet's ongoing effort to drive growth and greater productivity for its nearly 3,000 RIA firm clients and 47 wealth management and brokerage firm clients through a consistent and unified digital experience.

"Through the continual enhancements to our integrated Envestnet ecosystem, advisors can improve their productivity, unlock new revenue streams, and be able to deliver more personalized investment solutions at scale, all while elevating the client experience for better outcomes," said Tom Sipp, Executive Vice President, Business Lines at Envestnet. "Smart advice and smart technology are a powerful combination—and based on advisor feedback, we have further tailored our platform to enable advisors to maximize the value they can add to every client's life."

Enhancements throughout the Envestnet ecosystem include:

Proposal

• Security search enhancements within mutual account creation.
• Extension of holding-level funding to ensure accurate reflection in the "Current Investments to Retain" and "Current Investments to Liquidate" proposal documents.

Trading

• Generic orders for fixed-income securities, fulfilled by entering external trade details.
• Trade simulations to give advisors greater visibility into possible outcomes and enable better trading decisions.
• Worksheet trading tool enhancement to allow for sector-based trading and rebalancing, in addition to style-based trading and rebalancing.

Client Portal

• Branch-level enablement, with templates configured at the Enterprise, Firm, and Branch levels.
• Better account navigation to strengthen the digital access experience for linked and closed accounts.

Insights Engine

• The Insights Engine, part of the Envestnet Wealth Data Platform, now offers more than 100 different types of data-driven insights for advisors curated daily, including the new Money In Motion AI-reliant insight that establishes patterns in account activity and cash flows -- such as regular deposits or withdrawals – and immediately calls out any significant deviations for advisors. For example, flagging large, very small or no monetary deposits, which can prompt advisors to determine cause and work with clients on any financial position changes.
• Additional insights include opportunities for:
  • Tax loss harvesting
  • Identifying whether a client has underperforming products.
  • Indicating a client who is retiring this year or approaching retirement.
  • Flagging if a client has a financial plan that needs updating.
  • Alerting if a client may have a life insurance gap in their plan; among many more.

Industry recognized, Insights Engine was named "Best AI-based solution for Financial Services" by the AI Breakthrough Awards in 2023. 

"We've seen advisors harness Insights Engine to achieve significant year-over-year growth in brokerage-to-managed account conversions, and it provides advisors with an unmatched opportunity for growth and increased productivity," added Mr. Sipp.

RIAs can now directly access Envestnet's Insights Engine from the Tamarac CRM portal. To learn more, please visit https://www.envestnet.com/data-intelligence. 

User Experience

• Customizable Support & Training Center link provides easy access to documentation and training videos directly from the Envestnet platform.
• Notes columns reimagine how advisors view and interact with notes on accounts, proposals, and service requests.
• Performance reports optimized to improve load times and the visualization of exported reports.
• "Quick Bookmark" Function enables advisors to quickly and seamlessly access various account, client, and other platform pages.
• "Quick Launch" actions allow advisors to instantly launch into key workflows and platform pages, including active proposals, service request lists, client overview pages, and master account lists.

"The goal of our end-to-end ecosystem is to bring advisors and their clients closer together at every point in their journey," said Molly Weiss, Chief Product Officer, WealthTech and Solutions at Envestnet. "A third of all RIAs who manage more than $1 billion in assets under management use Envestnet for a reason. Our platform creates an optimized and seamless digital experience that helps them make sense of their clients' short- and long-term finances—and become indispensable navigators for every client's financial life." 

Advisors attending Future Proof in Huntington Beach, CA from September 10-13, 2023 can learn more about Envestnet and its ecosystem by attending the following keynote sessions:

Powerhouse Perspectives: Envestnet's CEO Bill Crager
Monday, September 11
12:05 p.m. – 12:35 p.m. PT
Ocean Stage

A Battle for the Ages: Unpacking Generational Perspectives in Financial Uncertainty
Featuring Rich Aneser, Chief Strategy Officer of Envestnet
Wednesday, September 13
9:50 a.m. – 10:40 a.m. PT
Ocean Stage

About Envestnet

Envestnet is transforming the way financial advice is delivered through an ecosystem of technology, solutions, and intelligence. By establishing the connections between people's daily financial decisions and long-term financial goals, Envestnet empowers them to make better sense of their finances and live an Intelligent Financial Life^™. With more than $5.4 trillion in platform assets, Envestnet provides technology and services to more than 107,000 advisors, 16 of the 20 largest U.S. banks, 47 of the 50 largest wealth management and brokerage firms, more than 500 of the largest RIAs, and thousands of companies to help drive better outcomes for their businesses and their clients.

Envestnet refers to the family of operating subsidiaries of the public holding company, Envestnet, Inc. (NYSE: ENV). For more information, please visit www.envestnet.com, and follow us on LinkedIn and X (@ENVintel).

View original content to download multimedia:https://www.prnewswire.com/news-releases/envestnet-enhances-platform-innovating-to-unify-its-ecosystem-for-advisors--enterprises-301923288.html

SOURCE Envestnet

FAQ

What enhancements were introduced to the Envestnet platform?

The enhancements include improvements to proposal, trading, client portal, insights engine, and user experience.

What does the Insights Engine offer for advisors?

The Insights Engine offers more than 100 data-driven insights for advisors, including AI-reliant insights that establish patterns in account activity and cash flows.

How can advisors access Envestnet's Insights Engine?

Advisors can directly access Envestnet's Insights Engine from the Tamarac CRM portal.

What enhancements were made to the user experience?

The enhancements to the user experience provide customizable support, improved performance reports, and quick access to various account and client pages.