ESE Partners with Leading Research and Data Analytics Company, Kantar, For Esports Research and Services
ESE Entertainment has partnered with Kantar, a global market research agency, to enhance market research and strategy in esports and digital motorsports. This collaboration aims to identify opportunities and barriers in the esports environment and understand player demographics. Kantar, with a presence in over 100 markets and a database of over 2 billion profiles, intends to leverage this partnership to create specialized offerings for clients. ESE believes this partnership will support more effective business strategies within the esports industry.
- Partnership with Kantar enhances ESE's operational capabilities in esports.
- Focus on creating specialized business strategies for clients in the esports sector.
- None.
VANCOUVER, British Columbia, May 21, 2021 (GLOBE NEWSWIRE) -- ESE Entertainment Inc. (“we”, “ESE”, or the “Company”) (TSXV: ESE) (OTCQB: ENTEF) is pleased to announce that it has partnered with Kantar – a leading global research agency specializing market research, data analysis and business consulting – to collaborate on the development of market research and strategy in the esports and sim racing industries.
Online racing has made it possible during the coronavirus pandemic to translate well-known and popular races, such as Formula 1 or NASCAR, to the virtual world. This has allowed and encouraged brands from the automotive industry and beyond, which may not have previously been involved in esports, to explore sponsorship and other opportunities in the digital motorsports world. The goal of ESE’s partnership with Kantar is to develop the market research, analysis, tools and strategies that can be offered to, and leveraged by, entrants in the digital motorsports industry, including those from the automotive industry and beyond.
The initial focus of the research is expected to include (i) identifying opportunities and barriers in the gaming and esports world, (ii) understanding digital motorsports specifically, including an analysis of the different games and marketing projects, and probing players’ profiles, and (iii) navigating and obtaining insights into brands in esports and gaming.
Kantar is a data analytics, market research, and business consulting company present in 100 markets around the world, employing more than 20,000 personnel globally. In its research, Kantar has contacted more than 100 million respondents globally and amassed more than 2 billion data profiles.
Michał Mango, Head of Strategy at ESE, commented “The partnership with Kantar increases the operational capability of ESE and brings a data-focused approach to esports and gaming. With Kantar, we can help companies implement more accurate and successful business strategies within the esports industry. This will be supported by a deep analysis of the esports market demographics, sentiments, and preferences. We look forward to working with Kantar to provide clients with highly specialized offerings that are catered to their strategic needs.”
Kamil Michalski, General Manager of Kantar Poland, commented “With the development and importance of the gaming and esports industries, it is natural that Kantar became interested and involved in this topic. We have the ambition to widen our expertise and research presence in this dynamically developing industry, but we also want to actively get engaged into the world of esports through the creation of adequate consulting and marketing solutions. In this situation, our partnership with ESE is a natural step. We are confident, that this cooperation will result in the creation of new products and solutions in the sectors mentioned before.”
About Kantar
Kantar is an international research agency dealing with market research, data analysis, consulting and opinion polling. It operates in over 100 countries around the world, including Poland. Kantar carries out research using both traditional and proven methods, as well as the latest developments in research technology. www.kantar.com
About ESE Entertainment Inc.
ESE is a Europe based entertainment and technology company focused on gaming, particularly on esports. ESE consists of multiple assets and world-class operators in the gaming and esports industries. Capabilities include but are not limited to: physical infrastructure, broadcasting, global distribution for gaming and esports-related content, advertising, sponsorship support, and a growing esports team franchise, K1CK Esports. ESE is focused on bridging Europe, Asia and North America. | www.ese.gg
Forward-Looking Statements
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to: (i) the success of ESE’s partnership with Kantar, and its ability to develop materials that will be used by entrants into the esports market; (ii) the continued growth and popularity of esports and digital motorsports; (iii) continued participation by brands from the automotive industry in digital motorsports; (iv) the structure of ESE’s partnership with Kantar; (v) the initial focus of the research conducted by ESE and Kantar; (vi) the creation of new products and solutions resulting from the partnership; and (vii) the ability to compete with similarly situated market research companies. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management's current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE ESE Entertainment Inc.
For further information about ESE, please contact:
Daniel Mogil, Investor Relations
investors@esegaming.com
647-492-1535
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