'Daire® to Expect More.' Frigidaire Unveils New Ad Campaign Honoring Over 100 Years of Innovation
Frigidaire, owned by Electrolux Group (OTCMKTS: ELUXY), launches its new brand marketing campaign 'Daire to Expect More' celebrating over 100 years of innovation in home appliances. The campaign features creative taglines like 'Daire to Evolve,' 'Daire to Think Big,' 'Daire to Maximize,' and 'Daire to Be Versatile.'
The hero ad spot showcases a transition from a 1950s kitchen to a modern family setting, emphasizing the brand's evolution. Consumer testing through Kantar revealed exceptional results, with the campaign rated 95% more meaningful, 96% more different, and 92% more persuasive compared to previous campaigns.
The campaign will be distributed across streaming platforms, broadcast TV, digital display, and social media, highlighting Frigidaire's innovative features like Custom-Flex® Temp Drawer, SpaceWise® Organization System, and CrispSeal® Crispers.
Frigidaire, di proprietà del gruppo Electrolux (OTCMKTS: ELUXY), lancia la sua nuova campagna di marketing del marchio 'Daire to Expect More', celebrando oltre 100 anni di innovazione negli elettrodomestici. La campagna presenta slogan creativi come 'Daire to Evolve', 'Daire to Think Big', 'Daire to Maximize' e 'Daire to Be Versatile.'
Lo spot principale mette in mostra una transizione da una cucina degli anni '50 a un ambiente familiare moderno, sottolineando l'evoluzione del marchio. I test sui consumatori condotti da Kantar hanno rivelato risultati eccezionali, con la campagna valutata 95% più significativa, 96% più diversa e 92% più persuasiva rispetto alle campagne precedenti.
La campagna sarà distribuita su piattaforme di streaming, TV in chiaro, display digitale e social media, evidenziando le caratteristiche innovative di Frigidaire come il cassetto Custom-Flex® Temp, il sistema di organizzazione SpaceWise® e i cassetti CrispSeal®.
Frigidaire, propiedad del grupo Electrolux (OTCMKTS: ELUXY), lanza su nueva campaña de marketing de marca 'Daire to Expect More', celebrando más de 100 años de innovación en electrodomésticos. La campaña presenta eslóganes creativos como 'Daire to Evolve', 'Daire to Think Big', 'Daire to Maximize' y 'Daire to Be Versatile.'
El anuncio principal muestra una transición de una cocina de los años 50 a un entorno familiar moderno, enfatizando la evolución de la marca. Las pruebas de consumidores realizadas por Kantar revelaron resultados excepcionales, con la campaña calificada como 95% más significativa, 96% más diferente y 92% más persuasiva en comparación con campañas anteriores.
La campaña se distribuirá en plataformas de streaming, televisión, anuncios digitales y redes sociales, destacando las características innovadoras de Frigidaire como el cajón Custom-Flex® Temp, el sistema de organización SpaceWise® y los cajones CrispSeal®.
프리지데어는 일렉트롤룩스 그룹(OTCMKTS: ELUXY) 소속으로, 100년 이상의 가전 혁신을 기념하는 새로운 브랜드 마케팅 캠페인 'Daire to Expect More'를 출시합니다. 이 캠페인은 'Daire to Evolve', 'Daire to Think Big', 'Daire to Maximize', 'Daire to Be Versatile'와 같은 창의적인 슬로건을 특징으로 합니다.
주요 광고는 1950년대 주방에서 현대 가족 환경으로의 전환을 보여주며 브랜드의 발전을 강조합니다. 칸타르를 통한 소비자 테스트 결과는 캠페인이 이전 캠페인에 비해 95% 더 의미 있다, 96% 더 다르다, 92% 더 설득력 있다고 평가되었습니다.
이 캠페인은 스트리밍 플랫폼, 방송 TV, 디지털 디스플레이 및 소셜 미디어를 통해 배포되며, 프리지데어의 혁신적인 기능인 Custom-Flex® Temp Drawer, SpaceWise® Organization System, CrispSeal® Crispers를 강조합니다.
Frigidaire, appartenant au groupe Electrolux (OTCMKTS: ELUXY), lance sa nouvelle campagne de marketing de marque 'Daire to Expect More', célébrant plus de 100 ans d'innovation dans les appareils électroménagers. La campagne présente des slogans créatifs tels que 'Daire to Evolve', 'Daire to Think Big', 'Daire to Maximize' et 'Daire to Be Versatile.'
Le spot publicitaire principal met en avant une transition d'une cuisine des années 1950 à un cadre familial moderne, soulignant l'évolution de la marque. Les tests consommateurs réalisés par Kantar ont révélé des résultats exceptionnels, la campagne étant jugée 95% plus significative, 96% plus différente et 92% plus persuasive par rapport aux campagnes précédentes.
La campagne sera diffusée sur des plateformes de streaming, à la télévision, sur des affichages numériques et sur les réseaux sociaux, mettant en avant les caractéristiques innovantes de Frigidaire telles que le tiroir Custom-Flex® Temp, le système d'organisation SpaceWise® et les bacs CrispSeal®.
Frigidaire, im Besitz der Electrolux Gruppe (OTCMKTS: ELUXY), startet seine neue Markenmarketingkampagne 'Daire to Expect More', um über 100 Jahre Innovation im Bereich Haushaltsgeräte zu feiern. Die Kampagne enthält kreative Slogans wie 'Daire to Evolve', 'Daire to Think Big', 'Daire to Maximize' und 'Daire to Be Versatile.'
Der Hauptwerbespot zeigt einen Übergang von einer Küche der 1950er Jahre zu einer modernen Familienumgebung und betont die Entwicklung der Marke. Verbrauchertests von Kantar ergaben außergewöhnliche Ergebnisse, wobei die Kampagne 95% bedeutungsvoller, 96% unterschiedlicher und 92% überzeugender bewertet wurde im Vergleich zu früheren Kampagnen.
Die Kampagne wird über Streaming-Plattformen, Broadcast-TV, digitale Anzeigen und soziale Medien verbreitet und hebt die innovativen Funktionen von Frigidaire wie die Custom-Flex® Temp Drawer, das SpaceWise® Organization System und die CrispSeal® Crispers hervor.
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New ad campaign connects brand's legacy to its next-generation technology, inspiring families to expect more from their appliances.
Across the campaign's visual and digital assets, Frigidaire taps into distinct and daring taglines to playfully challenge consumers to engage with and refer to everyday appliances in new ways: "Daire to Evolve." "Daire to Think Big." "Daire to Maximize." "Daire to Be Versatile."
The hero ad spot wraps viewers in a feeling of nostalgia from the onset, opening with a 1950s era kitchen outfitted with retro Frigidaire appliances before fast-forwarding to the quintessential, modern kitchen of a busy family. With the final frame revealing the phrase, "Daire To Be Timeless," the ad pays homage to Frigidaire's legacy while underscoring its commitment to innovating alongside the generational changes of consumers. Early consumer testing revealed the campaign to be Frigidaire's most compelling to date, with viewers citing a strong connection to the ad's emphasis on nostalgia in particular. In a Kantar study, consumers rated it
"We are thrilled to introduce 'Daire to Expect More' and take consumers on the next chapter of Frigidaire's incredible history. For over a century, we have pioneered the industry with game-changing, first-to-market innovations that inspire new ways of cooking and entertaining," said Amie Guy, SVP of Marketing and Consumer Direct Interaction,
Audiences can expect to see the ads across streaming platforms, traditional broadcast and cable television, digital display, and social media. A fresh landing page spotlights the campaign while highlighting Frigidaire's best-sellers built with proprietary, industry-leading features including the Custom-Flex® Temp Drawer, SpaceWise® Organization System, and CrispSeal® Crispers; another nod to the brand's inventive legacy.
For more information, visit: www.frigidaire.com/en/daire-to-expect-more.
About Frigidaire®
Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. To learn more about Frigidaire® and its full range of innovative home appliances, please visit www.frigidaire.com.
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SOURCE Frigidaire
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