e.l.f. Cosmetics Releases Full ‘Get Ready With Music, The Album,’ Giving a Megaphone to Emerging Artists
e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, has released 'Get Ready With Music, The Album,' featuring 13 original songs by emerging global artists. The album aims to bridge beauty and music, celebrating self-expression and empowerment. Created by e.l.f. made, the company's new entertainment arm, it redefines the viral 'Get Ready With Me' (GRWM) trend.
The lead single, 'Hairpin' by Charlotte Rose Benjamin, has garnered nearly 10 million views on e.l.f. Cosmetics' YouTube channel. The album features diverse artists like Betty Who, Black Gatsby, and Cakes da Killa, each bringing unique styles and messages. According to proprietary data, 92% of women say listening to music while getting ready boosts their mood, and 75% see music and makeup as important tools for self-expression.
The album is available on major streaming platforms, including Spotify, Apple Music, and YouTube.
e.l.f. Cosmetics, un marchio di e.l.f. Beauty (NYSE: ELF), ha lanciato 'Get Ready With Music, The Album', che presenta 13 canzoni originali di artisti globali emergenti. L'album ha l'obiettivo di collegare bellezza e musica, celebrando l'auto-espressione e l'empowerment. Creato da e.l.f. made, il nuovo braccio di intrattenimento dell'azienda, ridefinisce il trend virale 'Get Ready With Me' (GRWM).
Il singolo principale, 'Hairpin' di Charlotte Rose Benjamin, ha ottenuto quasi 10 milioni di visualizzazioni sul canale YouTube di e.l.f. Cosmetics. L'album presenta artisti diversi come Betty Who, Black Gatsby e Cakes da Killa, ognuno con stili e messaggi unici. Secondo dati proprietari, il 92% delle donne afferma che ascoltare musica mentre si prepara migliora il loro umore, e il 75% considera musica e trucco come strumenti importanti per l'auto-espressione.
L'album è disponibile sulle principali piattaforme di streaming, tra cui Spotify, Apple Music e YouTube.
e.l.f. Cosmetics, una marca de e.l.f. Beauty (NYSE: ELF), ha lanzado 'Get Ready With Music, The Album', que presenta 13 canciones originales de artistas globales emergentes. El álbum tiene como objetivo conectar la belleza y la música, celebrando la auto-expresión y el empoderamiento. Creado por e.l.f. made, la nueva rama de entretenimiento de la compañía, redefine la tendencia viral 'Get Ready With Me' (GRWM).
El sencillo principal, 'Hairpin' de Charlotte Rose Benjamin, ha acumulado casi 10 millones de vistas en el canal de YouTube de e.l.f. Cosmetics. El álbum incluye artistas diversos como Betty Who, Black Gatsby y Cakes da Killa, cada uno aportando estilos y mensajes únicos. Según datos propietarios, el 92% de las mujeres dice que escuchar música mientras se arreglan mejora su estado de ánimo, y el 75% considera que la música y el maquillaje son herramientas importantes para la auto-expresión.
El álbum está disponible en las principales plataformas de streaming, incluyendo Spotify, Apple Music y YouTube.
e.l.f. Cosmetics는 e.l.f. Beauty (NYSE: ELF) 브랜드로서 'Get Ready With Music, The Album'을 발매하였습니다. 이 앨범은 떠오르는 글로벌 아티스트들의 13곡의 원곡으로 구성되어 있습니다. 앨범은 아름다움과 음악을 연결하고, 자기 표현과 권한 부여를 축하하는 것을 목표로 하고 있습니다. e.l.f. made에 의해 만들어진 회사의 새로운 엔터테인먼트 부서는 바이럴 트렌드인 'Get Ready With Me' (GRWM)를 재정의합니다.
주요 싱글인 Charlotte Rose Benjamin의 'Hairpin'은 e.l.f. Cosmetics의 YouTube 채널에서 거의 1,000만 번의 조회수를 기록했습니다. 이 앨범은 Betty Who, Black Gatsby 및 Cakes da Killa와 같은 다양한 아티스트들이 독특한 스타일과 메시지를 담고 있습니다. 독점 자료에 따르면, 92%의 여성이 준비하면서 음악을 들으면 기분이 좋아진다고 말하며, 75%는 음악과 메이크업이 자기 표현을 위한 중요한 도구로 여깁니다.
이 앨범은 Spotify, Apple Music 및 YouTube를 포함한 주요 스트리밍 플랫폼에서 이용 가능합니다.
e.l.f. Cosmetics, une marque de e.l.f. Beauty (NYSE: ELF), a lancé 'Get Ready With Music, The Album', qui présente 13 chansons originales d'artistes émergents du monde entier. L'album vise à établir un lien entre la beauté et la musique, célébrant l'auto-expression et l'émancipation. Créé par e.l.f. made, le nouveau bras de divertissement de l'entreprise, il redéfinit la tendance virale 'Get Ready With Me' (GRWM).
Le single principal, 'Hairpin' de Charlotte Rose Benjamin, a généré près de 10 millions de vues sur la chaîne YouTube de e.l.f. Cosmetics. L'album met en vedette des artistes divers tels que Betty Who, Black Gatsby et Cakes da Killa, chacun apportant des styles et des messages uniques. Selon des données propriétaires, 92% des femmes affirment que écouter de la musique pendant les préparatifs améliore leur humeur, et 75% considèrent que la musique et le maquillage sont des outils importants pour l'auto-expression.
L'album est disponible sur les principales plateformes de streaming, y compris Spotify, Apple Music et YouTube.
e.l.f. Cosmetics, eine Marke von e.l.f. Beauty (NYSE: ELF), hat 'Get Ready With Music, The Album' veröffentlicht, das 13 Originalsongs von aufstrebenden globalen Künstlern umfasst. Das Album hat zum Ziel, Schönheit und Musik zu verbinden und Selbstexpression sowie Empowerment zu feiern. Es wurde von e.l.f. made, dem neuen Unterhaltungszweig des Unternehmens, kreiert und definiert den viralen Trend 'Get Ready With Me' (GRWM) neu.
Die Lead-Single 'Hairpin' von Charlotte Rose Benjamin hat nahezu 10 Millionen Aufrufe auf dem YouTube-Kanal von e.l.f. Cosmetics erhalten. Das Album präsentiert vielfältige Künstler wie Betty Who, Black Gatsby und Cakes da Killa, die jeweils einzigartige Stile und Botschaften mitbringen. Laut eigenen Daten sagen 92% der Frauen, dass das Hören von Musik während der Vorbereitung ihre Stimmung hebt, und 75% sehen Musik und Make-up als wichtige Werkzeuge der Selbstexpression.
Das Album ist auf allen wichtigen Streaming-Plattformen, darunter Spotify, Apple Music und YouTube, verfügbar.
- Launch of 'Get Ready With Music, The Album' featuring 13 original songs by emerging global artists
- Lead single 'Hairpin' garnered nearly 10 million views on e.l.f. Cosmetics' YouTube channel
- Creation of e.l.f. made, a new entertainment arm for e.l.f. Beauty
- Potential for increased brand engagement and visibility through music and entertainment content
- None.
In a celebration of self-expression, e.l.f. fuses artistry and storytelling in an empowering original music album.
e.l.f. Cosmetics Releases Full ‘Get Ready With Music, The Album,’ Giving a Megaphone to Emerging Artists. (Graphic: Business Wire)
‘Get Ready With Music, The Album’ gives a megaphone to self-expression, extending the definitions of beauty. Redefining the viral “Get Ready With Me” (GRWM) trend, e.l.f. offers anthems for every mood and moment. The tracks are upbeat, creative and impossible to forget, each one dedicated to brave listeners who embrace their individuality.
Created by e.l.f. made, the album allows each featured artist to step into their whole selves. e.l.f. made, the company’s new entertainment arm, will lead e.l.f. Beauty’s entertainment content, encompassing music, movies, gaming and sports.
The album’s lead single, “Hairpin” by Charlotte Rose Benjamin, which launched on September 4, is already the all-time, top-performing video on e.l.f. Cosmetics’ YouTube channel with nearly 10 million views.
“‘Get Ready With Music’ engages our full community spectrum, spotlighting the cosmic connection between music and beauty. Our platform is a beacon of expression and empowerment. Whether you are an emerging artist, a longstanding member of our community or visiting our channels for the first time, every eye, lip and face is invited to live their bold truth and be their best (s)e.l.f.,” said Kory Marchisotto, e.l.f. Beauty, Chief Marketing Officer.
Marchisotto added: “Everything we do starts with a signal. Entertainment by e.l.f. made connects the brightest signals to create a constellation, the catalyst for our community to express themselves with confidence.”
According to proprietary data from Madwell, e.l.f.’s creative agency*:
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92% of women say listening to music while getting ready boosts their mood -
77% of women say makeup and music give them a sense of belonging and community -
75% of women see music and makeup as important tools for self-expression -
65% of women say that listening to music while getting ready enhances their makeup application experience
“It’s wonderful to see a brand like e.l.f. Cosmetics understand the power of music and choose to support music artists. Whether it’s the next generation of emerging acts or more established artists like myself, in this day and age, this kind of support can help an artist immensely. Makeup, like music, is a form of self expression and they go hand in hand. I’m grateful for the collaboration and excited for the world to hear the album,” said Betty Who, singer and songwriter on the album.
“I love that e.l.f doesn't shy away from being different, from their products, to the way they are supporting emerging artists with this album,” said Meduulla, one of the artists featured on the album. “e.l.f.’s products are so diverse and they make me feel so empowered because they don't make you feel like you have to be a professional makeup artist to use them. I can literally create unique looks that feel authentically me.”
“As an independent, queer artist, I never would have thought a collaboration with a brand as iconic as e.l.f. would be in the cards, but here we are! This album really shows e.l.f. isn’t afraid to shake it up and give a platform to every kind of person,” said Cakes da Killa, a featured artist. “Makeup and music are my favorite tools for empowerment and escapism. When you put the two together there’s bound to be magic.”
Additional talent and tracks include:
- Alana “Muse” —With a melancholic, deeply rich voice, Alana champions sustainability and corporate responsibility. Her empowering anthem encourages everyone to be their own muse, celebrating strength and boldness.
- Betty Who “Wings” —Amplifying LGBTQ+ voices, Betty Who’s electrifying performances and anthemic lyrics celebrate self-acceptance and empowerment.
- Black Gatsby “All in My Head” —With his eclectic style and bold makeup, Black Gatsby (D’Angelo Lacy) is redefining norms, owning his identity and inspiring others through his genre-bending music.
- Dianna Lopez “Something Wild” —A soulful voice for unapologetic self-love, Dianna opens up about conquering performance anxiety, inspiring others to embrace vulnerability and fearlessness.
- Jenita “Zero G (U & Me)” —A millennial pop queen, Jenita’s space-travel-inspired track is as catchy as it is uplifting, a tribute to friendship and collaboration.
- Mariangela x Cola Boyy “Frágil” — A queen of cultural fusion, Mariangela blends genres and barriers with her bilingual, genre-defying sound. Passionate about sharing her raw truth, she stands as a beacon of authenticity in the music industry. A self-described “disabled disco innovator,” Cola Boyy's blend of disco, pop and funk is a rallying cry for inclusivity, diversity and social justice.
- Meduulla “Dupe” —Zimbabwe-born rapper, poet and DJ, Meduulla uses her unique blend of modern rhythms and jazz-influenced hip hop to spark social and political conversations.
- Olivia Reyes “Dream” —Season 19 “The Voice” alumna and e.l.f. employee, Olivia Reyes delivers authenticity and soul with her distinctive tone.
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Tasty Lopez “Blush” —Sydney-born singer and DJ, Tasty Lopez is revolutionizing the
UK underground music scene with her fearless approach to music, breaking boundaries with every note. - TFM Feat. Cakes da Killa “Get Ready” —Rising from the queer hip-hop scene, Cakes da Killa brings a fusion of ballroom and house influences, celebrating LGBTQ+ acceptance with unapologetic flare.
- Zoe Ko “In Love with Me” —A fierce Gen Z icon, Zoe blends pop with vulnerable lyrics, celebrating unapologetic self-love and the joys of getting ready for life’s little moments.
‘Get Ready With Music, The Album’ is available now on Spotify, Apple Music, the iHeartRadio app and YouTube.
*Madwell’s proprietary focus group was conducted on July 31, 2024 of 106 women age 16-30.
About e.l.f. Cosmetics:
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean, vegan, double cruelty free certified with Leaping Bunny and PETA, and Fair Trade CertifiedTM. Learn more at www.elfcosmetics.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241014166480/en/
Media Contact:
Hannah Rubin
CorpComms@elfbeauty.com
Source: e.l.f. Beauty
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