elf Beauty Stock Price, News & Analysis

e.l.f. Beauty (NYSE: ELF) launched the Animal Intelligence campaign on October 2, 2025, featuring pet influencers Luna, Venus and Blue Planet Pets across TikTok and Instagram.

The one-week community sweepstakes runs Oct 2–8, 2025, inviting fans to join the “Paw Squad” by submitting pet photos for a chance to be featured and to win Chewy.com prize packs. e.l.f. reaffirmed its vegan and double-certified cruelty-free status (PETA and Leaping Bunny) and donated $25,000 to Best Friends Animal Society. Campaign developed with eGEN; additional pet-led content planned later in 2025.

e.l.f. Beauty (NYSE: ELF) announces significant progress in its Change the Board Game initiative, which promotes boardroom inclusivity. The coalition has grown to include over 70 individual leaders and 20 organizations committed to increasing board diversity. e.l.f. Beauty stands out as one of only five U.S. public companies with a board comprising 67% women and 44% diverse members, significantly above the national averages of 28% women and 26% diverse directors.

New research from North Carolina A&T State University reveals that companies with above-average gender diversity on boards achieved 256% higher average Return on Equity (RoE) compared to those below average between 2018-2024. The initiative's partners include prominent organizations like Pink Chip, Latino Corporate Directors Association, and 50/50 Women on Boards.

e.l.f. Beauty (NYSE: ELF) has released a new episode of its award-winning film series Show Yourse.l.f., featuring professional soccer player Jess Carter of NJ/NY Gotham FC and England's national team. The purpose-driven series highlights Carter's journey in women's soccer and her role in inspiring the next generation of athletes.

The episode emphasizes e.l.f.'s commitment to democratizing access to beauty, sports, and dreams. In support of the launch, e.l.f. Beauty is making a donation to South Bronx United, a youth development organization using soccer for social change. The series, produced with OBERLAND, has previously featured notable changemakers and has received nominations for Tribeca X awards.

e.l.f. Cosmetics (NYSE:ELF) has expanded its partnership with Tottenham Hotspur Football Club, becoming the back-of-shirt sponsor for both Women's and Men's teams during their September 24, 2025 Carabao Cup matches. This marks the brand's first entry into men's sports in the U.K.

The partnership extends e.l.f.'s September 2025 agreement as the Official Back of Shirt Partner for Tottenham Hotspur Women through May 2026. The brand will support the women's team with unique activations, content, and community initiatives focused on empowering females in sports.

This initiative adds to e.l.f.'s extensive sports partnerships, including presence in the Super Bowl (2023-2025), support for NWSL players, The Billie Jean King Cup, the Professional Women's Hockey League, and various female athletes across different sports.

e.l.f. Beauty (NYSE:ELF) has launched a nationwide search for the next generation of soccer stars in partnership with the National Women's Soccer League (NWSL) and INDIVISA. The 'Glow for Glory' competition invites female athletes aged 13-21 to showcase their best soccer moves through social media.

The contest runs through October 12, 2025, with semi-finalists selected on October 19. Finalists will win an all-expenses-paid trip to the 2025 NWSL Championship Weekend in San Jose, California. The ultimate winner will receive a VIP experience with an NWSL club.

This initiative addresses the concerning statistic that girls are twice as likely as boys to drop out of sports by age 14. e.l.f. Cosmetics, as the first official makeup and skincare partner of the NWSL through 2027, continues to demonstrate its commitment to supporting women in sports.

rhode, the beauty brand founded by Hailey Rhode Bieber, announces its first major retail expansion through a landmark partnership with Sephora. The brand will be available across all Sephora stores in the U.S. and Canada, with plans to expand to the U.K. this fall, marking Sephora's largest launch in North America.

Since its June 2022 launch, rhode has become the fastest-growing brand in the skincare industry and ranks #1 in skincare by EMV. The Sephora partnership follows e.l.f. Beauty's (NYSE: ELF) $1B acquisition of rhode and will feature the brand's core product line, including the Peptide Lip collection, skincare products, and blush. Additionally, three previously limited-edition Peptide Lip Treatments will become permanent offerings.

Naturium, a subsidiary of e.l.f. Beauty (NYSE:ELF), has launched its first brand campaign titled "Every One, Every Where, Every Day." The campaign, debuting August 18, 2025, emphasizes the brand's commitment to accessible, science-backed skincare.

The initiative features founder Susan Yara as the voice of the campaign and partners with seven influential creators who collectively reach over 8.7M followers across social media platforms, generating lifetime EMV exceeding $11.5M. The campaign will be distributed across multiple digital platforms, including connected TV, YouTube, Instagram, Facebook, TikTok, Reddit, and Pinterest.

e.l.f. Beauty (NYSE:ELF) has launched a creative legal-themed marketing campaign called "e.l.f.ino & schmarnes" featuring drag star Heidi N Closet and comedian Matt Rife. The campaign humorously advocates for affordable beauty products, highlighting that 75% of e.l.f. Cosmetics products are priced at $10 or under.

The campaign showcases key products including the $9 Incredi-Curl Mascara, $15 Halo Glow Liquid Filter, $9 Glow Reviver Melting Lip Balm, and $9 Glow Reviver Lip Oil. The initiative includes a promotional event at NYC's Oculus on August 13, 2025, where customers can participate in the brand's advocacy for affordable beauty.

e.l.f. Beauty (NYSE: ELF) reported strong Q1 fiscal 2026 results, marking its 26th consecutive quarter of net sales growth. The company achieved net sales of $353.7 million, up 9% year-over-year, driven by strength in retail and e-commerce channels. Gross margin decreased 215 basis points to 69%, primarily due to tariffs.

Key financial metrics include adjusted EBITDA of $87.1 million (25% of net sales), net income of $33.3 million, and adjusted diluted EPS of $0.89. The company expects net sales growth above 9% for the first half of fiscal 2026.

Notably, e.l.f. Beauty announced the acquisition of rhode, Hailey Bieber's beauty brand, for $800 million, funded through a combination of $600 million in cash via Term Loan and $200 million in stock, with a potential earnout of up to $200 million based on future growth.