e.l.f. Beauty, Inc. - ELF STOCK NEWS

e.l.f. Beauty (NYSE: ELF) has issued a statement strongly refuting allegations made in a short-seller report by Muddy Waters Research. The company declares the report's claims are without merit and based on incomplete data and flawed assumptions. e.l.f. explains that since early 2024, they filed for confidentiality with U.S. Customs regarding import data, meaning public import data after February 6, 2024, excludes most of their U.S. imports. The company emphasizes its rigorous inventory control and revenue recognition procedures, highlighting their recent Q2 fiscal 2025 results showing their 23rd consecutive quarter of net sales growth and market share gains.

e.l.f. Beauty (NYSE: ELF) has partnered with the Billie Jean King Cup Finals as the exclusive skin and cosmetic partner. The company is introducing interactive experiences including the Sit & Spritz Makeup Bar and Power Pose photo moment at the women's world cup of tennis. e.l.f. is co-hosting the inaugural Power of Women's Sports Summit on November 20, featuring influential speakers including Billie Jean King and Malala Yousafzai. The company will provide virtual access through Twitch experiences and has made a donation to the Billie Jean King Foundation.

e.l.f. Cosmetics (NYSE: ELF) and Beekman 1802 have partnered to celebrate World Kindness Day with a new game within e.l.f.'s Roblox experience, e.l.f. UP! The collaboration features a themed room, kindness-spreading gameplay quests, and virtual baby goats. Players can meet Beekman 1802 founders as NPCs and search for five hidden goats while performing acts of kindness. Completing quests unlocks exclusive digital fashion and accessory items. The experience launches on November 13, including a special Twitch livestream featuring Beekman's Dr. Brent Ridge and e.l.f.'s Gamer-in-Chief Anna Bynum.

e.l.f. Beauty (NYSE: ELF) reported strong Q2 fiscal 2025 results with 40% net sales growth to $301.1 million. The company achieved a 195 basis points gain in U.S. market share and 91% international sales growth. Gross margin increased 40 basis points to 71%. Net income was $19.0 million with adjusted diluted EPS of $0.77. The company raised its fiscal 2025 outlook, now expecting 28-30% year-over-year net sales growth to $1,315-1,335 million, up from the previous guidance of 25-27%. This marks the 23rd consecutive quarter of both net sales growth and market share gains.

Keys Soulcare, part of e.l.f. Beauty (NYSE:ELF), has expanded its best-selling Let Me Glow Illuminating Serum with three new crystal-inspired shades: Moonstone Aura, Bronze Aura, and Golden Aura. The serum, designed to hydrate, illuminate, and prime skin, contains niacinamide, rose water, plant-derived squalane, and amethyst. Clinical studies showed 100% of users experienced immediate improvement in skin moisture, while 93% reported immediate skin radiance. The product launches October 28th for Early Access on keyssoulcare.com and October 29th on Amazon.

e.l.f. Beauty (NYSE: ELF) has scheduled its second quarter fiscal 2025 earnings webcast for Wednesday, November 6, 2024, at 4:30 p.m. Eastern Time. Chairman and CEO Tarang Amin and CFO Mandy Fields will host the event. The company will release detailed financial results before the webcast. Investors can access the live broadcast at the company's investor relations website, with an archived version available afterward for those unable to attend.

e.l.f. Beauty (NYSE: ELF) launched a bold campaign called 'Dupe That!' to spotlight its FY 2024 Impact Report and encourage other companies to join in making positive impacts. The campaign, featured across LED screens at the World Trade Center and in The New York Times, highlights e.l.f.'s achievements in:

- Democratizing access to beauty products
- Donating at least 2% of previous-year profits
- Having a corporate board that is 78% women and 44% diverse
- Granting over $180 million in equity to employees since 2014
- Maintaining double cruelty-free certification

The company's third annual Impact Report details progress across its five brands in supporting people, product, and the planet. e.l.f. Beauty aims to be a purpose-led, results-driven company that operates with positivity, inclusivity, and accessibility.

e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, has released 'Get Ready With Music, The Album,' featuring 13 original songs by emerging global artists. The album aims to bridge beauty and music, celebrating self-expression and empowerment. Created by e.l.f. made, the company's new entertainment arm, it redefines the viral 'Get Ready With Me' (GRWM) trend.

The lead single, 'Hairpin' by Charlotte Rose Benjamin, has garnered nearly 10 million views on e.l.f. Cosmetics' YouTube channel. The album features diverse artists like Betty Who, Black Gatsby, and Cakes da Killa, each bringing unique styles and messages. According to proprietary data, 92% of women say listening to music while getting ready boosts their mood, and 75% see music and makeup as important tools for self-expression.

The album is available on major streaming platforms, including Spotify, Apple Music, and YouTube.

e.l.f. Beauty (NYSE: ELF) and North Carolina A&T University have released the 'Not-So-White Paper', highlighting the positive impact of board diversity on U.S. public companies. This initiative is part of e.l.f. Beauty's 'Change the Board Game' commitment to increase diverse representation in boardrooms.

Key findings include:

• S&P 500 companies with above-average gender diversity saw 15% return on equity and 50% reduction in earnings risk
• Women on boards correlate to better price-to-earnings ratios
• Boards with three or more women and/or minorities have a lower likelihood of large-scale discrimination lawsuits

e.l.f. Beauty aims to double the rate of women and people of color added to U.S. public company boards by 2027. The company is sponsoring board preparation training for 40 corporate director candidates through NACD Accelerate™ program.