Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty (ELF) is a leader in accessible, cruelty-free cosmetics known for its consumer-driven innovation in skincare and makeup. This page serves as the definitive source for all official company announcements and market-moving developments.
Investors and industry followers will find timely updates on earnings reports, product launches, and strategic partnerships, alongside regulatory filings and leadership changes. Our curated feed ensures you never miss critical information affecting ELF's market position.
Content spans quarterly financial results, sustainability initiatives, retail expansions, and innovations in clean beauty formulations. Each update is verified for accuracy to support informed analysis of the company's performance.
Bookmark this page for streamlined access to e.l.f. Beauty's evolving story in the competitive cosmetics sector. Check regularly for new developments that matter to stakeholders and beauty enthusiasts alike.
e.l.f. Beauty (NYSE: ELF) has made history as the first beauty brand to launch a financial literacy game on Roblox, partnering with Chime to create 'Fortune Island: Earn Learn Flex.' The initiative aims to address financial literacy gaps among Gen Z, with statistics showing 1 in 3 lacking confidence in managing finances.
The company's existing Roblox experience, e.l.f.UP!, has demonstrated significant success with 22.1 million total lifetime visits (as of April 11, 2025), 1.29 million average monthly visits, and a 96% approval rating. The new game features four unique stages where players face real-world financial scenarios, from basic money management to investment strategies.
This initiative responds to concerning trends where over 50% of Gen Z aspires to entrepreneurship, yet 75% feel they only have enough money to survive rather than thrive. The game provides educational milestones for various financial life stages, from teen education to retirement planning.
e.l.f. Beauty (NYSE: ELF) and race car driver Katherine Legge are expanding their partnership into NASCAR for 2025. Legge, currently the only woman competing in both NASCAR Xfinity and Cup Series, will drive an e.l.f. sponsored car in at least seven races this year.
The partnership includes races at the NASCAR Xfinity Series in Rockingham on April 19, the BetMGM 300 in Charlotte on May 24, and a NASCAR Cup Series race at Autodromo Hermanos Rodriguez in Mexico City on June 15. This marks the third year of collaboration between e.l.f. and Legge, following their historic partnership in 2023 when Legge became the fastest woman to qualify for the Indianapolis 500.
NASCAR's growing audience shows new fans are 2X more likely to be younger and 60% more likely to be diverse. Female NASCAR fans demonstrate higher engagement compared to female fans of other sports, showing stronger tendencies to watch on TV, listen on radio, and attend live events.
e.l.f. Cosmetics (NYSE: ELF) has announced a multi-year partnership with the National Women's Soccer League (NWSL), becoming its first Official Makeup and Skin Care Partner. The partnership extends through 2027, with e.l.f. serving as the Presenting Partner of the NWSL Challenge Cup.
The collaboration comes as NWSL experiences significant growth, with average attendance exceeding 11,000 per match in 2024. The partnership includes the 'Glow for Glory Contest', featuring open tryouts in key NWSL markets to promote young talent development.
This initiative addresses concerning statistics showing girls dropping out of sports at twice the rate of boys by age 14. The partnership aims to democratize access to women's sports, noting that 94% of women in C-Suite positions played sports. Soccer in the U.S. attracts a diverse fanbase, with 54% under age 45 and 40% fans of color.
e.l.f. Beauty (NYSE: ELF) announces its partnership with astronaut Amanda Nguyen, who will be part of Blue Origin's first all-female space crew. Nguyen will be the first Vietnamese woman to travel to space, where she will conduct two scientific experiments: women's health bioastronautics research focusing on menstruation management in microgravity, and a pathology experiment studying Brassica Rapa seeds in partnership with the Vietnamese National Space Center.
The mission, Blue Origin's 11th human spaceflight, will be a same-day operation lasting approximately one hour, launching from West Texas. The historic crew includes Aisha Bowie, Kerianne Flynn, Gayle King, Amanda Nguyen, Katy Perry, and Lauren Sanchez. e.l.f. Beauty celebrated this partnership at the United Nations General Assembly during the 10th annual Women and Girls in Science Day, marking the first gathering of past, present, and future women astronauts.
Dutch Bros (NYSE: BROS) has appointed Kory Marchisotto to its Board of Directors as an independent director. Marchisotto, currently serving as Chief Marketing Officer at e.l.f. Beauty (NYSE: ELF), brings nearly 30 years of brand-building experience and expertise in connecting with Gen Z and Gen Alpha customers.
The appointment was announced by Dutch Bros CEO Christine Barone, who praised Marchisotto's understanding of customer needs and dedication to connection, innovation, and purpose. Prior to her current role at e.l.f. Beauty since 2019, Marchisotto spent 18 years at Shiseido Americas , where she last served as Senior Vice President of Marketing for bareMinerals.
e.l.f. Cosmetics (NYSE: ELF) has launched 'Descubre e.l.f.ecto' campaign in Mexico, marking its first entry into Sephora Mexico in October 2024. The telenovela-inspired campaign showcases the brand's commitment to providing high-quality, prestige beauty products at accessible prices.
The campaign features a two-episode telenovela-style series on TikTok and Instagram, with out-of-home advertising in Mexico City, Monterrey, and Guadalajara. The initiative aims to democratize access to premium beauty products, featuring fan-favorites like Power Grip Primer, Camo Liquid Blush, Brow Laminating Gel, and Glossy Lip Stain.
Created in collaboration with creative agency 72andSunny, the campaign emphasizes e.l.f.'s commitment to inclusivity, accessibility, and positivity while challenging the notion that premium beauty is exclusive to a privileged few.
e.l.f. Beauty (NYSE: ELF) has announced its participation in the upcoming 2025 Consumer Analyst Group of New York (CAGNY) conference in Orlando, Florida. The company's leadership team, including Chairman and CEO Tarang Amin, CFO Mandy Fields, and CMO Kory Marchisotto, will deliver a presentation on Thursday, February 20, 2025, at 3:00pm ET.
The presentation will be accessible via live webcast on the company's investor relations website. For those unable to attend the live session, a recorded version will be made available at the same location.
e.l.f. Beauty (NYSE: ELF) announces its innovative Big Game viewing experience, 'The E.L.F. TIME Show,' a live watch party streaming across multiple platforms on February 9. The event features an all-star host lineup including sportscaster Suzy Shuster, actress Yvonne Orji, and drag queen Heidi N Closet.
The initiative builds on e.l.f.'s 'eyes. lips. face. fandom.' campaign, highlighting their Power Grip Primer, currently the #1 SKU in mass cosmetics. The company will air content on Tubi as the only beauty brand in their live Big Game programming, featuring a new shoppable experience. Additionally, e.l.f. serves as the Official Cosmetics Partner of Animal Planet's Puppy Bowl XXI.
Research indicates that 70% of Americans use two or more media platforms during the Big Game, aligning with e.l.f.'s multi-platform strategy. The company will stream across TikTok, Twitch, Instagram, YouTube, Amazon, and elfcosmetics.com.
e.l.f. Beauty (NYSE: ELF) reported strong Q3 fiscal 2025 results with net sales increasing 31% to $355.3 million and gaining 220 basis points of market share in the U.S. The company's gross margin improved by 40 basis points to 71%, driven by favorable foreign exchange impacts and cost savings.
Key financial metrics include GAAP net income of $17.3 million, adjusted net income of $43.0 million, and adjusted EBITDA of $68.7 million. For the nine-month period, net sales grew 40% to $980.9 million.
However, due to softer than expected January trends, e.l.f. Beauty has updated its fiscal 2025 outlook, now projecting net sales growth of 27-28% (down from 28-30%) with expected net sales of $1,300-1,310 million and adjusted diluted EPS of $3.27-3.32 (reduced from $3.47-3.53).
e.l.f. Cosmetics (NYSE: ELF) announces a new collaboration with GRAMMY® Award-winner Meghan Trainor for their Cloud Skin campaign, launching January 28, 2025. The campaign features Trainor as the first captain of e.l.f. Air in a reimagined in-flight safety video, challenging aviation industry norms where men constitute over 90% of pilots globally.
The partnership introduces the Cloud Skin Bundle ($36), featuring the new Halo Glow Powder Filter, Halo Glow Liquid Filter (which sold one unit every four seconds in 2024), Glow Reviver Lip Glimmer, and a -edition eye mask. The campaign aligns with rising interest in soft matte makeup, with global hashtag views up 168% year-over-year.
The digital-first campaign will run across multiple platforms, including a partnership with Uber to display the campaign video to airport-bound riders in the US & UK from January 28 to February 28, 2025.
