MAC Cosmetics Serves As Official Partner of 27th Operngala Berlin

Rhea-AI Summary

M·A·C Cosmetics Germany (MCG) sponsored the 27th annual Operngala in Berlin, presenting a 100,000€ donation to Deutsche AIDS-Stiftung's Cape Town Hope project. The event generated over 4.5M impressions through influencer content, showcasing MCG's support of the organization.

NORTHAMPTON, MA / ACCESSWIRE / January 10, 2024 / M·A·C Cosmetics Germany was proud to sponsor and be the official partner of the 27^th annual Operngala in Berlin. Held at the Berlin Opera, the event was a fundraiser for the organization Deutsche AIDS-Stiftung, which has been a longtime M·A·C VIVA GLAM grantee.

At the event, the M·A·C Germany team presented a check for 100,000€ for a new donation to support a project that Deutsche AIDS-Stiftung is leading called Cape Town Hope. This workstream will aim to directly address the HIV/AIDS pandemic by providing access to education, treatment, and ongoing support within the existing provincial and municipal health structures.

M·A·C hosted a group of 12 influencers to attend the event and represent the brand, providing them with a VIP experience with each talent getting styled with a full glam look by M·A·C Artists before the gala. Attendees included @aliciaawa, @baochiinguyen, @jeyisbaee, @oluwatolinobaa, @tschary and more, and generated over 4.5M impressions through the content they shared of the special evening, highlighting M·A·C VIVA GLAM's support of Deutsche AIDS-Stiftung.

Learn more about M·A·C VIVA GLAM, the brand's charitable campaign here.

View additional multimedia and more ESG storytelling from M·A·C Cosmetics on 3blmedia.com.

Contact Info:
Spokesperson: M·A·C Cosmetics
Website: https://www.3blmedia.com/profiles/mac-cosmetics
Email: info@3blmedia.com

SOURCE: M·A·C Cosmetics

View the original press release on accesswire.com

FAQ

What organization did M·A·C Cosmetics Germany sponsor?

M·A·C Cosmetics Germany (MCG) sponsored the 27th annual Operngala in Berlin.

How much did M·A·C Cosmetics Germany donate to Deutsche AIDS-Stiftung?

MCG presented a 100,000€ donation to support Deutsche AIDS-Stiftung's Cape Town Hope project.

How many impressions did the event generate through influencer content?

The event generated over 4.5M impressions through influencer content.

What project is Deutsche AIDS-Stiftung leading, supported by M·A·C Cosmetics Germany?

Deutsche AIDS-Stiftung is leading the Cape Town Hope project, which aims to address the HIV/AIDS pandemic.

Who were some of the influencers that attended the event with M·A·C Cosmetics Germany?

Attendees included @aliciaawa, @baochiinguyen, @jeyisbaee, @oluwatolinobaa, @tschary and more.

What did the influencers share about the event?

The influencers shared content of the special evening, highlighting MCG's support of Deutsche AIDS-Stiftung.