EXCLUSIVE: After 32 Years, MAC Cosmetics Is Giving Its Recycling Program a Refresh

Rhea-AI Summary

MAC Cosmetics has refreshed its Back-To-M·A·C recycling program, originally established over 30 years ago, to enhance its sustainability efforts. This initiative allows consumers to return clean, empty containers at designated collection boxes found in participating stores. The updated program aims to collect over 660,000 pounds of product annually, with 220,000 to 440,000 pounds expected to be recycled in the U.S. this year, in partnership with Close the Loop. This commitment to environmental responsibility reflects MAC's dedication to reducing its packaging impact. For more details on the program and participating locations, consumers can visit www.maccosmetics.com/back-to-mac.

Positive

• MAC's revised program aligns with growing consumer demand for sustainability.
• The initiative is set to collect over 660,000 pounds of product annually, presenting positive branding and customer engagement opportunities.

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / April 25, 2023 / Back-To-M·A·C was created over 30 years ago to reduce the environmental impact of its packaging by recycling or recovering as much of the brand's iconic packaging as possible, and M·A·C continues to evolve and improve the program today.

Once consumers are finished with their M·A·C products, they can drop off clean, empty containers in designated green Back-To-M·A·C collection boxes located in participating M·A·C stores and at retail counters all year around. Most M·A·C primary packaging, such as eye shadow pots and lipstick cases, can be returned as part of the Back-To-M·A·C program. (Some exclusions apply.) Visit www.maccosmetics.com/back-to-mac to learn more about Back-To-M·A·C and find a participating location near you.

By Noor Lobad

Originally published by Women's Wear Daily on March 30, 2023

MAC estimates more than 660,000 pounds of product will be collected each year through the program, and that between 220,000 and 440,000 pounds will be recycled in the U.S. this year with Close the Loop.

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MAC Cosmetics' Back to MAC sustainability program is getting a refresh. Image courtesy of WWD.

View additional multimedia and more ESG storytelling from M·A·C Cosmetics on 3blmedia.com.

Contact Info:
Spokesperson: M·A·C Cosmetics
Website: https://www.3blmedia.com/profiles/mac-cosmetics
Email: info@3blmedia.com

SOURCE: M·A·C Cosmetics

View source version on accesswire.com:
https://www.accesswire.com/751197/EXCLUSIVE-After-32-Years-MAC-Cosmetics-Is-Giving-Its-Recycling-Program-a-Refresh

FAQ

What is the MAC Cosmetics Back-To-M·A·C recycling program?

The Back-To-M·A·C recycling program allows customers to return clean, empty MAC product containers to designated collection points in stores.

How much product does MAC estimate to collect through its recycling program?

MAC estimates to collect over 660,000 pounds of product each year through the Back-To-M·A·C program.

What type of packaging can be returned in the Back-To-M·A·C program?

Customers can return most primary packaging, like eye shadow pots and lipstick cases, except for some exclusions.

When was the Back-To-M·A·C program created?

The Back-To-M·A·C program was established over 30 years ago.

How much product does MAC plan to recycle in the U.S. this year?

MAC plans to recycle between 220,000 and 440,000 pounds of product in the U.S. this year.