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Estée Lauder Participates in Decentraland Metaverse Art Week 2022 With Exclusive POAP
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Rhea-AI Summary
Estée Lauder is set to participate in Decentraland's Metaverse Art Week from August 24-28, showcasing a unique Proof of Attendance Protocol (POAP) designed by Dr. Alex Box. This initiative reflects the brand's commitment to merging beauty, art, and technology, inspired by the legacy of its founder. Attendees can claim the POAP at select locations, granting them exclusive access to future Web3 events. Stéphane de La Faverie emphasized the importance of innovation and reaching new audiences through the metaverse, indicating a forward-thinking approach to brand engagement.
Positive
Participation in Metaverse Art Week enhances brand visibility and innovation.
Collaboration with renowned designer Dr. Alex Box boosts brand credibility.
Exclusive access to future Web3 activations may increase customer engagement.
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None.
NEW YORK--(BUSINESS WIRE)--
Estée Lauder has announced that it will be participating in Decentraland’s Metaverse Art Week from August 24th – 28th with an exclusive Proof of Attendance Protocol (POAP) designed by Dr. Alex Box, renowned identity designer and one of the first women to pioneer the concept of Beauty Futurism.
Continuing to innovate at the intersection of beauty, art and technology, Estée Lauder’s POAP experience is inspired by the legacy of the brand’s visionary founder, Mrs. Estée Lauder and incorporates the brand’s iconic cartouche.
The Estée Lauder POAP by Dr. Box can be claimed at one of three different stations within Decentraland’s Art Week, including the Sculpture Garden, CashLabs Gallery and ArtNet location. Once the POAP is claimed, users will garner exclusive access to upcoming Web3 activations from the Estée Lauder brand.
“We are excited to bring our signature Estée Lauder experience to art lovers and Web3 enthusiasts at Decentraland’s Art Week,” said Stéphane de La Faverie, Global Brand President, Estée Lauder & AERIN Beauty and Group President, The Estée Lauder Companies. “Innovation is at the heart of Estée Lauder and the metaverse represents a new frontier of exploration and creativity for the brand. Metaverse Art Week is a destination where Estée Lauder can fuse beauty, heritage, design and innovation in new ways and with new audiences.”
“I am honored to be partnering with Estée Lauder for Metaverse Art Week. I’ve always been incredibly inspired by the brand’s iconic heritage, combined with a distinctly future-forward sense of exploration and achievement,” said Dr. Alex Box. “The metaverse has limitless possibilities and opens up novel ways to express beauty.”
Metaverse Art Week 2022 will showcase the latest technological innovations in digital art and design development through an extensive virtual world fair that brings the contemporary art world into further alignment with the emerging world of Web3. Metaverse Art Week 2022 aims to demonstrate the frontier of extended reality and the evolution of the visual internet.
Estée Lauder most recently participated with Decentraland as the exclusive beauty partner of Metaverse Fashion Week in March 2022, collaborating with Dr. Box to create an original non-fungible token (NFT) wearable inspired by the brand’s #1 serum, Advanced Night Repair.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries and territories around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view. Follow @esteelauder on Instagram, Facebook, Twitter, TikTok and YouTube.
What is Estée Lauder's involvement in Metaverse Art Week 2022?
Estée Lauder will participate in Metaverse Art Week from August 24-28, showcasing a unique Proof of Attendance Protocol designed by Dr. Alex Box.
What is the significance of the Proof of Attendance Protocol by Estée Lauder?
The POAP provides attendees exclusive access to upcoming Web3 activations and reflects the brand's innovative approach to merging beauty and technology.
Who designed the exclusive POAP for Estée Lauder?
The POAP was designed by Dr. Alex Box, a prominent identity designer and pioneer in Beauty Futurism.
What are the benefits of claiming Estée Lauder's POAP at Decentraland?
Claiming the POAP grants users exclusive access to future digital experiences and activations from Estée Lauder.
When did Estée Lauder last collaborate with Decentraland?
Estée Lauder last collaborated with Decentraland during Metaverse Fashion Week in March 2022.
