Clinique Launches in the U.S. Amazon Premium Beauty Store

Rhea-AI Summary

Clinique, a leading dermatologist beauty brand in the U.S., expands its consumer reach by debuting in the Amazon Premium Beauty store. The Estée Lauder Companies' brand offers clinically proven skincare and makeup solutions, along with dermatological education, marking a strategic move to enhance consumer accessibility.

Insights

Market Research Analyst

The expansion of Clinique into the Amazon Premium Beauty store represents a strategic move to leverage the growing e-commerce platform and reach a broader customer base. The collaboration between a legacy brand and a leading online retailer is indicative of the shifting retail landscape where digital presence is becoming increasingly important for consumer goods companies. The move could potentially increase Clinique's sales volume due to Amazon's vast customer reach and sophisticated logistics network.

From a market research perspective, entering Amazon's Premium Beauty store allows Clinique to tap into a wealth of customer data and shopping behavior insights. This data can be used to tailor marketing strategies, develop new products and enhance customer experience. Moreover, the online beauty segment has shown resilience and growth even during economic downturns, suggesting that Clinique's presence in this space could provide a stable revenue stream.

Financial Analyst

For investors and stakeholders in The Estée Lauder Companies, Clinique's foray into the Amazon Premium Beauty store may be seen as a positive development. It aligns with the company's broader digital transformation initiatives and could contribute to top-line growth. The ability to offer quick delivery and dermatological education via Amazon's platform may also improve customer loyalty and brand strength, which are critical factors in maintaining premium pricing and margins.

However, it's important to monitor the financial impact of this partnership closely. While increased sales are anticipated, the cost of doing business on Amazon, including commission fees and potential promotional costs, could affect profitability. Long-term, the partnership's success will be measured by its contribution to net earnings and whether it can offset any declines in traditional retail channels.

Consumer Behavior Expert

The decision by Clinique to open a storefront in the Amazon Premium Beauty store reflects an understanding of contemporary consumer behavior. Today's consumers value convenience, speed and a seamless online shopping experience. By providing these through Amazon, Clinique is not only expanding its reach but also meeting the expectations of its customers. The inclusion of educational tools like the Clinique Skin Analysis is a strategic move to enhance customer engagement and provide value beyond the product itself.

Consumer trust in Amazon's platform and the preference for online shopping for beauty products have been on the rise. Clinique's presence in this space could influence purchasing decisions and potentially shift consumer loyalty towards brands that are easily accessible and provide additional online resources. It's essential to consider how this move might change consumer behavior in the long run and how Clinique can maintain a distinct brand identity within a crowded online marketplace.

The #1 Dermatologist Beauty Brand in U.S. Prestige* expands consumer reach in the U.S. in the Amazon Premium Beauty store

NEW YORK--(BUSINESS WIRE)-- Clinique, a dermatologist brand based on powerful efficacy with rigorous safety, announces its debut in the U.S. Amazon Premium Beauty store, providing broader access to its clinically proven skincare and makeup solutions and dermatological education. Clinique marks the first of a select few brands within The Estée Lauder Companies’ portfolio to open a storefront in the U.S. Amazon Premium Beauty store.

Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies said, “We are thrilled to be strategically expanding our consumer reach in the U.S. as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique today. Clinique launches with its dermatologist guided skincare and makeup products, which can be quickly delivered to consumers’ doorsteps, along with engaging and educational features such as our Clinique Skin Analysis tool.”

Within the Clinique brand store in Amazon Premium Beauty, customers will be able to discover and learn about the brand’s allergy tested and 100% fragrance free products–including formulations and clinical testing, product comparisons, and regimen recommendations. Newly created for the launch is the Clinique Skin Analysis tool. Developed with Clinique’s Guiding Dermatologists, this interactive questionnaire in Amazon Premium Beauty will custom-fit a skincare regimen for Clinique’s consumers, ensuring a simplified and personalized skincare journey, with recommended products available for purchase from Amazon’s Premium Beauty store.

“We are delighted to introduce Clinique to new consumers in the U.S and make it accessible for the beauty-savvy community in the Amazon Premium Beauty store,” said Michelle Freyre, Global Brand President, Clinique. “This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique Consultants in the stores of our long-term retail partners throughout the U.S. Education has always been an integral part of Clinique and we are excited to bring this aspect of our brand to Amazon customers in the U.S.”

Amazon customers will be able to discover, shop, and experience a wide selection of Clinique’s beloved skincare, makeup, fragrance, and men’s products. This will include Clinique’s skincare bestsellers such as Dramatically Different Moisturizing Lotion+, Moisture Surge 100H Hydrator and the Clinique Smart Clinical Repair Line, as well as makeup bestsellers like Even Better Makeup, High Impact Mascara and TikTok favorite Almost Lipstick in Black Honey. Clinique Happy, the brand’s iconic fragrance with neurosensory benefits, will also be available. Customers can start shopping now at http://www.amazon.com/clinique. Prime members enjoy fast, free shipping on every order.

“Clinique is a beauty brand revered around the world, drawing on a rich heritage of dermatological expertise, and beloved across generations of customers,” said Melis del Rey, G.M., Amazon U.S. Stores Beauty, Baby, and Beauty Technology. “Our collaboration to bring Clinique to Amazon Premium Beauty customers in the U.S. is a result of our shared vision to inspire customers through unique shopping experiences and technology, meeting customers where they are, and helping them to explore and discover all this incredible brand has to offer.”

Since 1968, Clinique’s dermatologist guided, allergy tested and 100% fragrance free skincare and makeup products have been formulated with rigorous safety and powerful product efficacy, for remarkable skin results. Clinique offers products that are developed specifically for sensitive skin. Clinique’s 55+ years of dermatological science and nearly 6 million allergy-testing applications are what make Clinique one of the most trusted brands in the world.

Clinique’s solutions aim to address the top dermatological concerns including dehydration, hyperpigmentation, acne, de-aging, sun protection, redness, and dark undereye circles. Clinique’s makeup is developed with a skin-first approach, formulated with skincare ingredients that help improve the look of skin over time. The eye makeup formulation expands upon the brand’s dedication to safety with Clinique’s unique Eye Safety Promise: ensuring that all Clinique eye makeup products are ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers.

Follow @clinique and @amazon on social and shop the Clinique Amazon Premium Beauty store at http://www.amazon.com/clinique.

ABOUT CLINIQUE

In 1968, a beauty editor asked a leading New York City dermatologist, “Can great skin be created?” The answer: yes. And with that yes, Clinique was born. Today Clinique is the #1 Dermatologist Beauty Brand in Skincare in the US** and #1 Dermatologist Beauty Brand in Makeup in the US***, offering its dermatologist guided, 100% fragrance free, allergy tested solutions for remarkable skin results. The brand is sold in more than 100 markets worldwide. Clinique’s clinical solutions are informed by years of research, working with dermatologists, scientists, and ophthalmologists. All Clinique formulas are designed to deliver powerful efficacy with rigorous safety.

ABOUT THE ESTÉE LAUDER COMPANIES

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

*Source: Circana, U.S. Prestige Beauty Total Measured Market, Total Beauty Unit Sales, Derm Brand Attribute, 12 months ending December 2023

**Source: Circana, U.S. Prestige Beauty Total Measured Market, Skincare Unit Sales, Derm Brand Attribute, 12 Months Ending December 2023

***Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Derm Brand Attribute, 12 Months Ending December 2023

Derm Brand is defined by Circana as a brand that was founded or developed by a dermatologist and/or is dermatologist recommended.

ELC-B

View source version on businesswire.com: https://www.businesswire.com/news/home/20240327301682/en/

Investors: Rainey Mancini

rmancini@estee.com

The Estée Lauder Companies Media: Jill Marvin

jimarvin@estee.com

Clinique: Catherine Bomboy Dougherty

cdougher@estee.com

Source: Clinique

FAQ

What is the significance of Clinique's debut in the U.S. Amazon Premium Beauty store?

Clinique's entry into the U.S. Amazon Premium Beauty store signifies a strategic expansion of consumer reach, offering access to its renowned skincare and makeup products, backed by dermatological expertise.

Which brand within The Estée Lauder Companies' portfolio is the first to open a storefront in the U.S. Amazon Premium Beauty store?

Clinique is the first brand within The Estée Lauder Companies' portfolio to launch a dedicated storefront in the U.S. Amazon Premium Beauty store.

What features can customers expect in the Clinique brand store on Amazon Premium Beauty?

Customers can explore Clinique's skincare and makeup offerings, receive dermatologist-guided product recommendations, and access educational tools like the Clinique Skin Analysis tool within the brand store on Amazon Premium Beauty.