Elastic Suite Enters Partnership with Association of Golf Merchandisers

Rhea-AI Summary

Elastic Suite, a leader in B2B eCommerce technology and a subsidiary of Emerald Holding (NYSE:EEX), has partnered with the Association of Golf Merchandisers (AGM). This partnership offers AGM retailers access to Elastic's digital merchandising expertise and a network of global brand partners, enhancing wholesale purchasing efficiency. Additionally, they will co-develop tailored educational programs for retailers, focusing on the latest merchandising practices. This collaboration aims to improve the technology adoption in the golf retail sector, benefiting both retailers and manufacturers.

Positive

• Strategic partnership enhances access to digital merchandising expertise for golf retailers.
• Co-developed educational programs tailored for golf retailers will improve industry standards.
• Access to a wide network of global brand partners supports retail growth.

Negative

• None.

Golf Industry Retailers Gain Access to Leading B2B eCommerce Platform

DENVER, Aug. 17, 2022 /PRNewswire/ -- Elastic Suite, a global leader in B2B ecommerce technology and subsidiary of Emerald Holding, Inc. (NYSE:EEX), today announced a major partnership agreement with the Association of Golf Merchandisers (AGM). The agreement provides AGM member retailers with access to Elastic's wealth of experience in digital merchandising, large network of major global brand partners and the company's expertise for helping retailers benefit from a more strategic and streamlined wholesale purchasing process. The new partnership names Elastic Suite as the Presenting Diamond Level Sponsor of AGM's Certified Retail Management Program, one of the association's key educational resources for golf retailers.

"Putting our next-generation B2B ecommerce platform to work for the golf industry is an incredible opportunity for Elastic and AGM member retailers alike," said Sawyer Frank, Global Sales Director, Elastic Suite. "Our digital merchandising technology is unmatched in bringing new levels of process efficiency, cost savings, sales growth and sustainability to both the wholesale buyer and seller. Golf retailers and brands will now have preferred access to all these benefits and unmatched education through this new partnership."

AGM and Elastic will jointly develop new educational components for the Certified Retail Management Program specifically tailored for golf industry retailers. The programming will include live webinar sessions where attendees can tap Elastic's expertise on B2B ecommerce topics while learning about the latest in merchandising and retail best practices. Additional educational content customized specifically for the golf industry will be created and shared with AGM members.

"Helping golf retailers adopt the latest and most advanced wholesale merchandising technology is critically important to our industry as a whole," said Jennifer Morton, Director of Marketing and Sales, AGM. "We have found the most qualified partner in Elastic Suite to help us do that at the highest level and look forward to adding the many resources they will provide for the benefit of our retail members." 

Elastic Suite is engineering solutions specifically designed for golf manufacturers that will ultimately lead to a technology-enabled industry. Elastic's growing list of golf brand partners include names like TravisMathew, Callaway and Cobra Puma. Elastic Suite helps manufacturers, retailers and distributors adopt a more sustainable approach to B2B sales while achieving efficiency-driven cost savings and incremental sales growth. For more information visit www.elasticsuite.com.

Media Contacts:

Kenny Thomas	Jennifer Morton
(801) 232-2916	(916) 871-2709
kenny.thomas@emeraldx.com	jennifer@agmgolf.org

View original content:https://www.prnewswire.com/news-releases/elastic-suite-enters-partnership-with-association-of-golf-merchandisers-301607802.html

SOURCE Elastic Suite

FAQ

What is the recent partnership announcement involving EEX?

Elastic Suite has partnered with the Association of Golf Merchandisers to enhance digital merchandising for golf retailers.

How will the partnership benefit AGM retailers?

AGM retailers will gain access to Elastic's B2B eCommerce platform and tailored educational programs.

What is Elastic Suite's role in the golf industry?

Elastic Suite aims to improve wholesale purchasing processes and technology adoption among golf retailers.

What are the expected outcomes of the partnership for the golf retail sector?

The partnership is expected to lead to increased efficiency, cost savings, and sales growth for retailers.

When was the partnership between Elastic Suite and AGM announced?

The partnership was announced on August 17, 2022.