Endexx Contracts Beauty Barrage to Drive New Cosmetic Brand

Rhea-AI Summary

Endexx Corporation (OTC: EDXC) has partnered with Beauty Strategy Group, a female-owned leader in cosmetic brand representation, to enhance its market presence. The collaboration aims to promote innovative hemp-derived products in major retail chains, including Sephora and Ulta. CEO Todd Davis emphasized the need for a professional touch in mass retailing, while Beauty Strategy Group's CEO Sonia Summers expressed excitement over bringing men's grooming products to market, supporting retail partners in driving growth.

Positive

• Collaboration with Beauty Strategy Group to strengthen market presence.
• Access to a team of over 300 beauty professionals for product placement.
• Focus on innovative hemp-derived products targeting men's grooming.

Negative

• None.

Cave Creek, AZ, April 22, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Endexx Corporation, (OTC: EDXC), a lifestyle company focused on the intersection of science, compliance, and formulation of innovative Hemp-Derived  topical and cosmetic product, is pleased to announce it has contracted with Beauty Strategy Group, a market leader in cosmetic and skin care brand representation. Beauty Strategy Group is 100% owned, controlled, and operated by women company. 

Beauty Strategy Group and Beauty Barrage represents leading brands: L'Oréal, PerriconeMD, The Proactiv Company, Unilever, Dermaflash and many others. They support brand success and pull through in stores like Sephora, Ulta and leading premium retail chains: Bloomingdales, Neiman Marcus, and Nordstrom. Beauty Barrage provides training & education for retail associates, in-store event creation and execution, pop-up shops and sales support – all field tactics that are crucial to helping a brand succeed at retail. The BSG team includes over 300 beauty professionals servicing over 3,000 doors in the U.S. and Canada. This elite team of beauty advisors, trainers, and managers treats your brand as if it were “their” own.

Sonia Summers, CEO and Founder of Beauty Strategy Group, stated, "We are happy to work with Endexx Corp to bring innovative products to market helping to drive incremental growth to our retail partners. We are very excited to partner with a trusted brand, committed to education and product excellence. We look forward to working with Todd and his team on bringing best-in-class product in men's grooming to market in these channels.” 

CEO Endexx, Todd Davis, commented, “The BSG team brings the professional ‘Human Touch’ needed to successfully place and sell through product in the Mass Retail space.” Davis added, “Sonia Summers is an inspirational business leader and provides 20 years of expertise we need to support our cosmetic and topical CBD Products.”

https://www.beautystrategygroup.com/

https://www.beautybarrage.com/

About Endexx Corporation 

Endexx Corporation, through its operating division CBD Unlimited, develops and distributes all-natural CBD products derived from cannabis sativa plant (Hemp), containing less than 0.01% THC. Its products range from oils, capsules, topicals, and pet products, all with the shared purpose of therapeutic and pain relief for humans and pets. Phyto-Bites are CBD soft chews for animal use that are formulated to promote health and support the reduction of separation anxiety, pain, and inflammation. The science behind these products involves over half a decade of clinical research in the field and lab work to provide accuracy in dosage and delivery of optimal absorption per serving.

Safe Harbor Notice

This press release may contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the company’s business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company’s periodic filings with the Securities and Exchange Commission. The company undertakes no obligation to update any forward-looking statements.

Contact:

For further investor and media information, please contact:

Endexx Corporation

Todd Davis, Chairman and CEO

endexx@endexx.com

480-595-6900

FAQ

What is the significance of Endexx's partnership with Beauty Strategy Group?

Endexx's partnership with Beauty Strategy Group aims to enhance market reach for its hemp-derived products, utilizing their expertise in brand representation.

What retail partners will Endexx's products potentially reach?

Endexx's products may be sold in major retail chains, including Sephora, Ulta, Bloomingdales, Neiman Marcus, and Nordstrom.

What type of products is Endexx focusing on with this new partnership?

Endexx is focusing on innovative hemp-derived products, particularly in the men's grooming category.

Who are the key leaders involved in the Endexx and Beauty Strategy Group partnership?

Todd Davis serves as CEO of Endexx, while Sonia Summers is the CEO of Beauty Strategy Group, bringing significant expertise to the collaboration.

What is Endexx's primary product focus?

Endexx primarily develops and distributes all-natural CBD products derived from hemp for therapeutic and pain relief purposes.