On Location Appointed as Official Hospitality Provider of the FIFA World Cup 26™

Rhea-AI Summary

FIFA has appointed On Location as the Official Hospitality Provider for the FIFA World Cup 26™, set to take place across Canada, Mexico, and the USA from June 11 to July 19, 2026. This partnership aims to deliver FIFA's largest-ever hospitality program, offering ticket-inclusive fan experience packages for a wide range of audiences.

The program will feature various options, from exclusive stadium suites to hospitality villages, catering to different fan preferences and budgets. Hospitality packages are expected to be available for purchase in late 2024 through FIFA.com and official sales agents, marking the first opportunity for fans to secure official FIFA World Cup 26 tickets.

On Location, chosen after a rigorous selection process, will have exclusive global rights to promote, sell, and operate the Official Hospitality Programme across the 16 host stadiums. The partnership is projected to contribute significantly to FIFA's expected USD 11 billion revenue for the 2023-2026 financial cycle.

Positive

• On Location appointed as Official Hospitality Provider for FIFA World Cup 26™
• Largest-ever FIFA World Cup hospitality program to be implemented
• Diverse range of hospitality packages to cater to various fan preferences
• Exclusive global rights granted to On Location for hospitality services
• Expected contribution to FIFA's USD 11 billion revenue target for 2023-2026

Negative

• None.

• Global leader in premium experiences to create the biggest-ever FIFA World Cup™ Official Hospitality Programme
• Selection followed a thorough RFP process to identify the best provider for the game-changing tournament’s fan services and entertainment
• Ticket-inclusive hospitality packages expected to go on sale in late 2024 via FIFA.com and official sales agents

ZURICH & NEW YORK--(BUSINESS WIRE)-- FIFA has appointed On Location, a global leader in premium experiences, hospitality and travel, as the Official Hospitality Provider of the FIFA World Cup 26™, which will take place across Canada, Mexico and the USA from 11 June to 19 July 2026.

Chosen following a thorough selection process, On Location will help FIFA deliver its biggest-ever and most dynamic hospitality programme for the FIFA World Cup 26, offering ticket-inclusive fan experience packages for the world’s biggest single-sport event. From die-hard football fans to friends and families, and to companies hosting guests or employees, FIFA and On Location will provide options to suit all types of fans.

The stadiums hosting FIFA World Cup 26 matches already boast some of the world’s best hospitality features. With products ranging from exclusive stadium suites to bustling hospitality villages and extraordinary add-on experiences in between, there will be more choices than ever before. Hospitality packages are expected to hit the market later this year via FIFA.com/hospitality and official sales agents, providing the first opportunity for fans to purchase official FIFA World Cup 26 tickets.

Mattias Grafström, FIFA Secretary General, said: “North America has long been renowned as a global leader in delivering the best sports and entertainment experiences for fans, while the FIFA World Cup is known for offering the most unique and thrilling atmosphere one can experience in a stadium. With this groundbreaking agreement, we’re sure that we have found the perfect provider to offer premium experience products for the next World Cup that will appeal to domestic audiences across all three host countries, as well as the millions expected to travel from abroad for this historic tournament in 2026.

“Together with On Location, we will be able to curate and deliver game-changing experiences that will bring new fans to the game and offer enhanced experiences to anyone who attends any of the amazing stadiums in the 16 unique Host Cities.”

As the Official Hospitality Provider of the FIFA World Cup 26, On Location will have exclusive global rights to promote, sell and operate the Official Hospitality Programme at the 16 state-of-the-art stadiums – including five at which it has previously delivered Super Bowl hospitality – across the tournament’s Host Cities. For more information on the Host Cities and the match schedule that was unveiled in February 2024, click here.

Paul Caine, President of On Location, said: “The FIFA World Cup 26 will be transformative for the sport, and we are proud to be working with FIFA to deliver its largest hospitality programme ever and playing a role in football’s growth in North America. More people than ever will have the chance to experience an elevated, modern take on hospitality at one of the world’s greatest events, making memories that will last a lifetime.

“Our official hospitality guests can expect a wide range of packages and prices, premium hospitality and a cutting-edge e-commerce platform, ensuring a seamless experience from start to finish. These once-in-a-lifetime experiences will celebrate the beautiful game and the unique culture of each Host City.”

Guests will have the opportunity to purchase official hospitality products for individual matches or in bundles, allowing them to attend several matches in one or more cities, during a particular tournament stage, or to follow a specific national team. The products on offer will also include unforgettable add-on experiences for matchdays and non-matchdays in conjunction with ticket-inclusive hospitality packages.

Following extensive market research and a consultation period to identify the best-in-class practices and providers for this specific tournament and its domestic markets, FIFA launched a highly competitive RFP process in September 2023. On Location stood out on account of its extensive experience of delivering hospitality programmes at some of the world’s most complex and high-profile sporting and entertainment events, as well as its unique understanding of the North American market and its diverse domestic fan base. Known for offering unrivalled access for corporate clients and guests looking for fully immersive experiences, On Location is also the premier and official service provider for iconic events such as the Olympic and Paralympic Games, the Super Bowl, the UFC, the NCAA Final Four, the Ryder Cup and the Coachella Valley Music and Arts Festival.

Anyone interested in enjoying a once-in-a-lifetime experience with the luxury, comfort and exclusivity of the FIFA World Cup 26 Official Hospitality Programme can register online here to receive the latest updates and information. Ticket-inclusive hospitality packages will be sold exclusively via FIFA.com/hospitality and official sales agents appointed by FIFA and On Location for various territories around the world. Major League Soccer (MLS) has already been appointed as a sales agent for the USA and Canada. Additional sales agents will be appointed in due course.

Fans are urged not to purchase tickets from unauthorised platforms or sellers as FIFA reserves the right to cancel tickets obtained via unofficial channels. Companies interested in becoming an official sales agent should click here for more information about the selection process. The list of authorised global sales agents will be published on FIFA.com in due course.

The FIFA World Cup 26 is expected to help FIFA generate USD 11 billion during the 2023-2026 financial cycle, with the hospitality programme set to contribute significantly towards that target. As underlined in the FIFA Annual Report 2023, revenue generated by FIFA tournaments is invested directly into global football development after operating cost deductions.

The FIFA World Cup 26 will be the most inclusive and diverse sporting event ever, with three host countries, 16 Host Cities, 48 teams and 104 matches uniting the entire world on a huge stage and engaging millions of people across 16 stadiums as well as billions more worldwide.

About On Location

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240717756844/en/

Media contacts:

FIFA Communications: Media@fifa.org

On Location: Joanna Robertson / joanna.robertson@img.com

Source: Endeavor Group Holdings

FAQ

When will FIFA World Cup 26™ hospitality packages be available for purchase?

Hospitality packages for the FIFA World Cup 26™ are expected to be available for purchase in late 2024 through FIFA.com/hospitality and official sales agents.

What types of hospitality experiences will be offered for FIFA World Cup 26™?

The FIFA World Cup 26™ will offer a range of hospitality experiences, including exclusive stadium suites, hospitality villages, and add-on experiences to suit various fan preferences and budgets.

How many host cities and stadiums will be involved in FIFA World Cup 26™?

The FIFA World Cup 26™ will be held across 16 host cities and stadiums in Canada, Mexico, and the USA.

What is the expected revenue for FIFA from the 2023-2026 financial cycle?

FIFA expects to generate USD 11 billion during the 2023-2026 financial cycle, with the hospitality program set to contribute significantly to this target.

How many teams and matches will be featured in FIFA World Cup 26™?

The FIFA World Cup 26™ will feature 48 teams and 104 matches, making it the most inclusive and diverse sporting event ever.