Edible Garden Vitamin Whey Line of Whey and Plant Protein Powders Under the Vitamin Whey® and Vitamin Way® Brands Now Available on Walmart Marketplace
Edible Garden AG Incorporated (Nasdaq: EDBL) has announced that its Vitamin Whey line of whey and plant protein powders under the Vitamin Whey® and Vitamin Way® brands are now available on Walmart Marketplace. The product line includes various flavors of Vitamin Whey® protein powders and Vitamin Way® organic protein powders. Walmart Marketplace is a leading e-commerce platform that allows third-party sellers to offer their products alongside Walmart's inventory, providing access to millions of customers nationwide.
Jim Kras, CEO of Edible Garden, stated that this partnership marks a significant milestone for the company, enabling them to bring their innovative protein products to a wider audience. The company sees this as an opportunity to extend their 'Flavor Maker' legacy and accelerate brand growth. Additionally, joining Walmart Marketplace creates opportunities for Edible Garden to offer more products on the platform, including potential introduction of shelf-stable items like their Pulp line of sustainable, gourmet sauces and chili-based products.
Edible Garden AG Incorporated (Nasdaq: EDBL) ha annunciato che la sua linea di polveri proteiche a base di siero di latte e piante, sotto i marchi Vitamin Whey® e Vitamin Way®, è ora disponibile su Walmart Marketplace. La linea di prodotti comprende varie varietà di polveri proteiche Vitamin Whey® e polveri proteiche organiche Vitamin Way®. Walmart Marketplace è una delle principali piattaforme di e-commerce che consente ai venditori di terze parti di offrire i propri prodotti accanto all'inventario di Walmart, fornendo accesso a milioni di clienti a livello nazionale.
Jim Kras, CEO di Edible Garden, ha dichiarato che questa partnership rappresenta una tappa significativa per l'azienda, permettendo loro di portare i loro innovativi prodotti proteici a un pubblico più vasto. L'azienda vede questa come un'opportunità per estendere il proprio lascito 'Flavor Maker' e accelerare la crescita del marchio. Inoltre, l'ingresso in Walmart Marketplace crea opportunità per Edible Garden di offrire più prodotti sulla piattaforma, incluso l'introduzione potenziale di articoli a lunga conservazione come la loro linea Pulp di salse gourmet sostenibili e prodotti a base di chili.
Edible Garden AG Incorporated (Nasdaq: EDBL) ha anunciado que su línea de polvos de proteína de suero y proteína vegetal, bajo las marcas Vitamin Whey® y Vitamin Way®, ahora está disponible en Walmart Marketplace. La línea de productos incluye varios sabores de polvos de proteína Vitamin Whey® y polvos de proteína orgánicos Vitamin Way®. Walmart Marketplace es una plataforma de comercio electrónico líder que permite a vendedores de terceros ofrecer sus productos junto al inventario de Walmart, proporcionando acceso a millones de clientes en todo el país.
Jim Kras, CEO de Edible Garden, declaró que esta asociación marca un hito significativo para la empresa, permitiéndoles llevar sus innovadores productos de proteína a una audiencia más amplia. La compañía ve esto como una oportunidad para extender su legado de 'Flavor Maker' y acelerar el crecimiento de la marca. Además, unirse a Walmart Marketplace crea oportunidades para que Edible Garden ofrezca más productos en la plataforma, incluida la posible introducción de artículos de larga duración, como su línea Pulp de salsas gourmet sostenibles y productos a base de chile.
에디블 가든 AG(Edible Garden AG Incorporated)(Nasdaq: EDBL)는 비타민 웨이(Vitamin Whey®)와 비타민 웨이(Vitamin Way®) 브랜드 아래 유청 및 식물 단백질 파우더의 비타민 웨이 라인이 월마트 마켓플레이스(Walmart Marketplace)에서 제공된다고 발표했습니다. 이 제품 라인은 다양한 맛의 비타민 웨이® 단백질 파우더와 비타민 웨이® 유기농 단백질 파우더를 포함합니다. 월마트 마켓플레이스는 제3자 판매자가 월마트의 재고와 함께 자사 제품을 제공할 수 있는 주요 전자상거래 플랫폼으로, 전국의 수백만 고객에게 접근할 수 있습니다.
에디블 가든의 CEO인 짐 크라스(Jim Kras)는 이 파트너십이 회사에 중요한 이정표가 되며 혁신적인 단백질 제품을 더 넓은 고객층에 제공할 수 있게 해준다고 밝혔습니다. 이 회사는 이를 '맛 제조자(Flavor Maker)'의 유산을 확장하고 브랜드 성장을 가속화할 수 있는 기회로 보고 있습니다. 또한, 월마트 마켓플레이스에 가입함으로써 에디블 가든은 지속 가능한 고급 소스 및 칠리 기반 제품과 같은 장기 보관 가능한 품목의 잠재적인 도입을 포함하여 플랫폼에서 더 많은 제품을 제공할 수 있는 기회를 창출합니다.
Edible Garden AG Incorporated (Nasdaq: EDBL) a annoncé que sa gamme de poudres protéinées à base de lactosérum et de plantes, sous les marques Vitamin Whey® et Vitamin Way®, est désormais disponible sur Walmart Marketplace. La gamme de produits comprend différentes saveurs de poudres protéinées Vitamin Whey® et des poudres protéinées organiques Vitamin Way®. Walmart Marketplace est une plateforme de commerce électronique leader qui permet aux vendeurs tiers d'offrir leurs produits aux côtés de l'inventaire de Walmart, fournissant ainsi un accès à des millions de clients à l'échelle nationale.
Jim Kras, PDG d'Edible Garden, a déclaré que ce partenariat constitue une étape importante pour l'entreprise, lui permettant de proposer ses produits protéinés innovants à un public plus large. L'entreprise voit cela comme une occasion d'étendre son héritage 'Flavor Maker' et d'accélérer la croissance de la marque. De plus, rejoindre Walmart Marketplace crée des opportunités pour Edible Garden d'offrir davantage de produits sur la plateforme, y compris l'introduction potentielle d'articles à longue durée de conservation comme leur gamme Pulp de sauces gastronomiques durables et de produits à base de piment.
Die Edible Garden AG Incorporated (Nasdaq: EDBL) hat bekannt gegeben, dass ihre Vitamin Whey-Linie von Molken- und pflanzlichen Proteinpulvern unter den Marken Vitamin Whey® und Vitamin Way® jetzt im Walmart Marketplace erhältlich ist. Die Produktlinie umfasst verschiedene Geschmacksrichtungen von Vitamin Whey® Proteinpulvern und Vitamin Way® organischen Proteinpulvern. Walmart Marketplace ist eine führende E-Commerce-Plattform, die Drittanbietern ermöglicht, ihre Produkte neben dem Sortiment von Walmart anzubieten und Millionen von Kunden landesweit Zugang zu bieten.
Jim Kras, CEO von Edible Garden, erklärte, dass diese Partnerschaft einen bedeutenden Meilenstein für das Unternehmen darstellt, da sie ihnen ermöglicht, ihre innovativen Proteinprodukte einem breiteren Publikum zugänglich zu machen. Das Unternehmen sieht dies als Chance, sein 'Flavor Maker'-Erbe zu erweitern und das Markenwachstum zu beschleunigen. Darüber hinaus schafft der Beitritt zum Walmart Marketplace Chancen für Edible Garden, weitere Produkte auf der Plattform anzubieten, einschließlich der potenziellen Einführung von längere Lagerfähigkeit aufweisenden Produkten wie ihrer Pulp-Linie von nachhaltigen, hochwertigen Saucen und chili-basierten Produkten.
- Expansion of distribution through Walmart Marketplace, potentially reaching millions of customers
- Introduction of Vitamin Whey® and Vitamin Way® protein powder lines to a wider audience
- Opportunity to offer additional shelf-stable products on the Walmart platform
- Potential for accelerated brand growth and increased market reach
- None.
Insights
The launch of Edible Garden's Vitamin Whey and Vitamin Way protein powders on Walmart Marketplace is a strategic move that could significantly boost the company's market reach and sales potential. Walmart Marketplace's vast customer base and robust e-commerce infrastructure provide Edible Garden with a powerful platform to expand its product visibility and accessibility.
This partnership aligns with the growing trend of health-conscious consumers seeking convenient, nutritious options. The diverse flavor range of Edible Garden's protein powders caters to various consumer preferences, potentially capturing a wider market share. Additionally, the company's emphasis on essential vitamins, minerals and amino acids in their formulations addresses the increasing demand for functional foods and supplements.
However, it's important to note that the protein powder market is highly competitive, with numerous established brands already present on Walmart Marketplace. Edible Garden will need to differentiate itself through quality, pricing and marketing to stand out in this crowded space. The company's "Flavor Maker" legacy could be a unique selling point, but it will require effective communication to resonate with consumers.
The potential to expand their offerings on the platform, including the Pulp line of sauces, suggests a long-term growth strategy that could diversify Edible Garden's revenue streams. This multi-product approach on a major e-commerce platform could lead to increased brand recognition and cross-selling opportunities.
Edible Garden’s Vitamin Whey Line Now Available on Walmart Marketplace
BELVIDERE, NJ, Sept. 25, 2024 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, sustainable produce and products, today announced that the Company’s Vitamin Whey line of whey and plant protein powders under the Vitamin Whey® and Vitamin Way® brands are now available on Walmart Marketplace. The Vitamin Whey product line consists of Vitamin Whey® protein powders in flavors such as French Vanilla, Chocolate Dream, Luscious Strawberry, Cookies N’ Cream, Ice Cream Cake, and Orange Creamsicle, along with Vitamin Way® organic protein powders in Chocolate and Creamy Vanilla.
Walmart Marketplace is a leading e-commerce platform that allows third-party sellers to offer their products alongside Walmart's own inventory, giving businesses access to millions of customers nationwide. Known for its robust infrastructure and trusted reputation, Walmart Marketplace provides sellers with valuable tools to manage inventory, pricing, and orders seamlessly. The platform also offers competitive fees and the option to use Walmart Fulfillment Services, which manages logistics such as shipping and returns. This enables sellers to scale their businesses efficiently while maintaining high standards of customer service and satisfaction.
“The launch of our Vitamin Whey® and Vitamin Way® brands on Walmart Marketplace marks a significant milestone for Edible Garden,” said Jim Kras, CEO of Edible Garden. “This partnership enables us to bring our innovative protein products—formulated with essential vitamins, minerals, and amino acids for comprehensive health support—to a wider audience. Through Walmart’s trusted platform, we are able to provide customers across the nation with convenient access to our premium, flavorful protein powders that support muscle recovery and overall well-being, all at an affordable price. We see this as an exciting opportunity for Edible Garden to extend our ‘Flavor Maker’ legacy and are confident that Walmart Marketplace’s vast reach will help us further accelerate the brand’s growth among consumers, helping us achieve our goal of providing the highest-quality most flavorful alternate proteins on the market.”
“Joining Walmart Marketplace not only expands access to our Vitamin Whey product line but also creates opportunities for Edible Garden to offer more products on the platform. This includes the potential to introduce additional shelf-stable items, such as our Pulp line of sustainable, gourmet sauces and chili-based products. We believe that the growth opportunity for the Company as a result of our products being made available through the Walmart Marketplace is immense, and we are confident that our innovative products will continue to meet the evolving tastes of an expanding universe of consumers.”
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes. Furthermore, Edible Garden offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products. For more information on Pulp products go to https://www.pulpflavors.com/. For more information on Vitamin Whey® products go to https://vitaminwhey.com/. For more information on Edible Garden go to https://ediblegardenag.com/. A copy of the Company’s latest corporate video is also available here.
Forward Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, the Company’s ability to improve its financial results, and performance as a public company. The words “believe,” “design,” “expect,” “intend,” “objective,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions, the Company’s ability to achieve its growth objectives, and other factors set forth in the Company’s filings with the Securities and Exchange Act Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2023 and subsequent quarterly reports. Actual results might differ materially from those explicit or implicit in the forward-looking statements. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
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