Edible Garden Announces Whole Foods Market Plans to Carry Pulp Sustainable Gourmet Sauces and Chili-Based Products
Edible Garden AG Incorporated (Nasdaq: EDBL, EDBLW) announced the launch of its new line of Pulp sustainable gourmet sauces and chili-based products at Whole Foods Market locations across the Mid-Atlantic and Southeastern regions, starting summer 2023. CEO Jim Kras emphasized that this expansion into a new product category aims for higher margins and increased brand visibility, as the products will be featured in the refrigerated section next to their existing offerings. This partnership signifies a notable enhancement of Edible Garden’s distribution network, strengthening its presence in the organic produce market.
- Launch of Pulp sustainable gourmet sauces and chili products at Whole Foods Market enhances product range.
- Entry into higher-margin product categories may improve profitability.
- Increased visibility in Whole Foods' refrigerated section boosts brand recognition.
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Products to Initially Launch at Whole Foods Market Locations Across Mid-Atlantic and Southeastern Divisions in Summer 2023
BELVIDERE, NJ, March 08, 2023 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable produce and products, today announced at the Natural Products EXPO WEST® 2023 that Whole Foods Market locations in the Mid-Atlantic and Southeast will carry Edible Garden’s new line of Pulp sustainable gourmet sauces and chili-based products beginning in the summer of 2023.
Mr. Jim Kras, Chief Executive Officer of Edible Garden, commented, "We are excited to commence the launch of the Pulp line of products in Whole Foods Market retail locations across their Mid-Atlantic and Southeastern divisions. Expanding into a new product category is a significant milestone for Edible Garden as it moves us into what we believe will be higher-margin products with longer shelf life. In addition, it will provide the brand with added visibility as the product will be located in the refrigerated section, which is adjacent to our products carried in the produce section. The addition of Whole Foods Market as a retail distribution partner represents a further expansion of an already robust distribution network across the country. We look forward to working closely with Whole Foods Market as we seek to further expand our Zero-Waste Inspired® brand, both geographically and into new product categories.”
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in locally grown organic leafy greens and herbs backed by Zero-Waste Inspired® next generation farming. Offered at over 4,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products. For more information on Edible Garden go to https://ediblegardenag.com/.
Forward Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, the Company’s expansion into new product lines, and performance as a public company. The words “believe,” “expect,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
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