Edible Garden Announces Pulp Sustainable Gourmet Sauces Now Available Through KeHE Distributors, LLC
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Insights
The partnership between Edible Garden and KeHE Distributors represents a strategic expansion in the distribution of Edible Garden's Pulp line of products. KeHE's extensive network, which includes over 31,000 retail locations across North America, provides a significant boost in potential market reach for Edible Garden's new line of USDA Organic fermented sauces and chili-based products. This collaboration could enhance brand visibility and potentially increase market share within the organic and specialty food segments. Retail expansion of this nature is typically associated with increased sales volume and revenue growth, which are key indicators of company performance that investors monitor closely.
It is also noteworthy that the Pulp line has already secured distribution through major retailers such as Target and Whole Foods, indicating a positive reception and confidence in the product's market fit. The 'Bland to Bold' taste profile and the unique peppers used could differentiate the product in a competitive market, possibly leading to a loyal consumer base and repeat purchases. The focus on sustainability and organic ingredients aligns with growing consumer trends towards healthier and environmentally friendly products, which could further drive sales and enhance the brand's image.
From a financial perspective, the announcement of Edible Garden's distribution agreement with KeHE Distributors could be seen as a catalyst for future revenue growth. The expansion into KeHE's vast distribution network is likely to result in increased product availability and accessibility, which can translate to higher sales. Investors will be interested in monitoring the subsequent financial quarters to gauge the impact of this distribution deal on Edible Garden's top-line growth. Furthermore, the cost implications of scaling up production to meet the anticipated demand surge will be an area to watch, as it could affect the company's margins and profitability.
Edible Garden's stock (Nasdaq: EDBL, EDBLW) may react positively to this news as the market often favors companies with expanding distribution channels and partnerships with established industry players. However, the long-term success of this venture will depend on the consumer adoption rate of the Pulp product line and the company's ability to manage supply chain and distribution costs effectively.
The emphasis on sustainability and organic certification in Edible Garden's Pulp line resonates with the current consumer shift towards eco-conscious purchasing decisions. The USDA Organic label ensures compliance with organic farming standards, which is increasingly important to consumers who are concerned about the environmental impact of their food choices. The fermentation process, often associated with health benefits, may also appeal to health-conscious consumers. These attributes contribute to a strong brand proposition that can command premium pricing and foster customer loyalty.
Furthermore, the partnership with KeHE Distributors underscores the importance of robust supply chains in the sustainable product market. By leveraging KeHE's established infrastructure, Edible Garden can potentially reduce its carbon footprint through more efficient logistics, aligning its operations with its brand values. This strategic alignment between product offerings and operational practices can enhance corporate reputation and attract investors who prioritize environmental, social and governance (ESG) factors in their investment decisions.
Premier Distributor of Natural & Organic, Specialty, and Fresh Products Opens Door to More Than 31,000 Retail Locations for Pulp
Pulp sustainable gourmet USDA Organic fermented sauces
BELVIDERE, NJ, March 14, 2024 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable produce and products, today announced at Natural Products EXPO WEST® 2024 that KeHE Distributors will carry Edible Garden’s new line of Pulp sustainable gourmet sauces and chili-based products.
Mr. Jim Kras, Chief Executive Officer of Edible Garden, commented, “At last year’s Natural Products EXPO WEST® 2023, KeHE Distributors selected Edible Garden as one of their top picks to visit. We are delighted to announce that just one short year later, our Pulp line of sustainable, gourmet USDA Organic fermented sauces is now available through KeHE Distributors, the premier distributor of natural & organic, specialty, and fresh products, encompassing their 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers located across North America. This builds off recent distribution wins at Target, Whole Foods, Dierbergs, Woodman’s, and other big-name retailers. The introduction of the Pulp line has been met with positive feedback from sauce lovers everywhere. Upon trying the products, consumers have become fans of the unique peppers and the “Bland to Bold’ taste they add to their meals, aligning with Edible Garden's reputation as 'The Flavor Maker.' With KeHE's extensive national distribution network carrying the Pulp line, we are highly optimistic that this collaboration will significantly boost the growth and visibility of both the Pulp line and the Edible Garden brand."
For more information on Pulp click here or view our video here.
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products. For more information on Edible Garden go to https://ediblegardenag.com/.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s distribution growth, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “seek,” “will,” “optimistic,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
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