Eventbrite’s New Report Reveals Emergence of "Fourth Spaces" As Gen Z and Millennials Look to Bridge Their Digital and Physical Worlds
Eventbrite (EB) has released a new cultural intelligence study highlighting how Gen Z and Millennials are creating 'Fourth Spaces' - gatherings that transform online interests into real-world connections. The study reveals that 95% of young adults are interested in exploring their online interests through in-person events.
The research identified key trends in these Fourth Spaces, with 84% of attendees developing close friendships through these gatherings. Platform data shows significant growth across various categories: culinary events grew 35%, board game events increased 8x, crafting events rose 34%, and wellness gatherings surged by 130%.
The study also found that 73% of 18-to-35-year-olds plan to attend live events in the next six months, with 45% citing belonging and identity as key motivators. 79% of respondents prefer events that blend multiple interests into unique social experiences.
Eventbrite (EB) ha pubblicato un nuovo studio sull'intelligenza culturale che mette in evidenza come la Generazione Z e i Millennials stiano creando i 'Quarti Spazi' - incontri che trasformano gli interessi online in connessioni nel mondo reale. Lo studio rivela che il 95% dei giovani adulti è interessato a esplorare i propri interessi online attraverso eventi dal vivo.
La ricerca ha identificato tendenze chiave in questi Quarti Spazi, con l'84% dei partecipanti che sviluppano amicizie strette attraverso questi incontri. I dati della piattaforma mostrano una crescita significativa in diverse categorie: gli eventi culinari sono aumentati del 35%, gli eventi di giochi da tavolo sono aumentati 8 volte, gli eventi di artigianato sono saliti del 34%, e gli incontri di benessere sono aumentati del 130%.
Lo studio ha anche rivelato che il 73% dei giovani tra i 18 e i 35 anni prevede di partecipare a eventi dal vivo nei prossimi sei mesi, con il 45% che cita appartenenza e identità come motivazioni chiave. Il 79% dei rispondenti preferisce eventi che mescolano più interessi in esperienze sociali uniche.
Eventbrite (EB) ha lanzado un nuevo estudio de inteligencia cultural que destaca cómo la Generación Z y los Millennials están creando 'Cuartos Espacios' - reuniones que transforman los intereses en línea en conexiones del mundo real. El estudio revela que el 95% de los adultos jóvenes están interesados en explorar sus intereses en línea a través de eventos en persona.
La investigación identificó tendencias clave en estos Cuartos Espacios, con el 84% de los asistentes desarrollando amistades cercanas a través de estos encuentros. Los datos de la plataforma muestran un crecimiento significativo en varias categorías: los eventos culinarios crecieron 35%, los eventos de juegos de mesa aumentaron 8 veces, los eventos de manualidades subieron 34%, y los encuentros de bienestar se dispararon un 130%.
El estudio también encontró que el 73% de los jóvenes de entre 18 y 35 años planean asistir a eventos en vivo en los próximos seis meses, siendo el 45% los que citan pertenencia e identidad como motivaciones clave. El 79% de los encuestados prefieren eventos que combinan múltiples intereses en experiencias sociales únicas.
이벤트브라이트 (EB)는 Z세대와 밀레니얼 세대가 '제4 공간'을 창출하고 있는 방법을 강조하는 새로운 문화 정보 연구를 발표했습니다. 이 모임은 온라인 관심사를 현실 세계의 연결로 전환합니다. 연구 결과 95%의 젊은 성인이 대면 이벤트를 통해 온라인 관심사를 탐색하는 데 관심을 보인다고 합니다.
연구는 이러한 제4 공간의 주요 트렌드를 확인했으며, 84%의 참석자가 이러한 모임을 통해 밀접한 친구 관계를 발전시켰습니다. 플랫폼 데이터는 여러 카테고리에서 현저한 성장을 보여줍니다: 요리 이벤트는 35% 증가했으며, 보드게임 이벤트는 8배 증가했고, 공예 이벤트는 34% 증가했으며, 웰니스 모임은 130% 증가했습니다.
연구에서도 73%의 18세에서 35세 사이의 젊은 성인이 향후 6개월 이내에 라이브 이벤트에 참석할 계획이며, 45%가 소속감과 정체성을 주요 동기로 언급했습니다. 79%의 응답자는 여러 관심사를 독특한 사회적 경험으로 혼합하는 이벤트를 선호한다고 합니다.
Eventbrite (EB) a publié une nouvelle étude sur l'intelligence culturelle qui met en lumière comment la Génération Z et les Millennials créent des 'Quatrièmes Espaces' - des rassemblements qui transforment les intérêts en ligne en connexions réelles. L'étude révèle que 95% des jeunes adultes sont intéressés à explorer leurs intérêts en ligne à travers des événements en personne.
La recherche a identifié des tendances clés dans ces Quatrièmes Espaces, avec 84% des participants développant des amitiés étroites lors de ces rassemblements. Les données de la plateforme montrent une forte croissance dans diverses catégories : les événements culinaires ont augmenté de 35%, les événements de jeux de société ont été multipliés par 8, les événements de loisirs créatifs ont crû de 34%, et les rassemblements de bien-être ont bondi de 130%.
L'étude a également révélé que 73% des 18-35 ans prévoient d'assister à des événements en direct au cours des six prochains mois, avec 45% citant le sentiment d'appartenance et l'identité comme principales motivations. 79% des répondants préfèrent des événements qui mélangent plusieurs intérêts en expériences sociales uniques.
Eventbrite (EB) hat eine neue Studie zur kulturellen Intelligenz veröffentlicht, die zeigt, wie die Generation Z und Millennials 'Vierte Räume' schaffen - Zusammenkünfte, die Online-Interessen in reale Verbindungen umwandeln. Die Studie zeigt, dass 95% der jungen Erwachsenen daran interessiert sind, ihre Online-Interessen durch persönliche Veranstaltungen zu erkunden.
Die Forschung identifizierte wichtige Trends in diesen Vierten Räumen, wobei 84% der Teilnehmer durch diese Treffen enge Freundschaften entwickelten. Die Plattformdaten zeigen ein signifikantes Wachstum in verschiedenen Kategorien: kulinarische Ereignisse wuchsen um 35%, Brettspielveranstaltungen stiegen um 8-mal, Bastelveranstaltungen nahmen um 34% zu, und Wellness-Treffen stiegen um 130%.
Die Studie fand auch heraus, dass 73% der 18- bis 35-Jährigen in den nächsten sechs Monaten planen, an Live-Veranstaltungen teilzunehmen, wobei 45% Zugehörigkeit und Identität als Hauptmotivatoren anführen. 79% der Befragten bevorzugen Veranstaltungen, die mehrere Interessen in einzigartigen sozialen Erfahrungen kombinieren.
- Strong growth across multiple event categories (board games 8x, wellness 130%, culinary 35%)
- High engagement metrics with 95% of young adults interested in in-person events
- 73% of target demographic (18-35) planning to attend events in next 6 months
- None.
Research Shows Interest-Based Gatherings Are Becoming Critical Spaces for Forming Friendships and Self-Discovery
While young adults have spent years cultivating digital identities and finding community online, research1 shows they're now eagerly seeking ways to bring these connections into the physical world, with
"What we're seeing reveals a pivotal moment in how young people build community," said Julia Hartz, Co-Founder, CEO, and Executive Chair of Eventbrite. "This generation has unlocked something powerful – they're transforming online interests into dynamic, in-person spaces where both community and identity take shape. What started as digital passions are becoming catalysts for meaningful real-world connections and personal discoveries, happening on their own terms."
Key findings from the study reveal the deeper purpose for these spaces, with forming friendships – something that’s notably hard to do as an adult – leading the way:
-
Forming friendships:
84% of interest-based event attendees have developed close friendships through these gatherings -
Demanding in-person experiences:
73% of 18-to-35-year-olds plan to attend live events in the next six months -
Creating community through shared interests:
45% of people surveyed cite belonging and identity as key motivators for joining communities -
Finding personal growth opportunities: Nearly half of the people surveyed (
45% ) report that these experiences enhanced their sense of self -
Blending experiences:
79% of people surveyed are drawn to events that mix multiple interests into unique social experiences
The research identified six major types of Fourth Spaces where digital interests are coming to life, and Eventbrite's numbers2 show these gatherings are taking off:
-
Culinary Circles: Food-related events like intimate supper clubs and specialized cooking workshops grew by
35% on Eventbrite, with49% of Fourth Space Seekers interested in attending more culinary gatherings - Live Social Shows: Concerts and live comedy events, such as stand-up or improv shows, are reimagining performance spaces as community hubs, with formats like alternative music seeing triple attendance
- Game-Based Gatherings: Board game events increased by 8x as gaming communities move from screens to tables
-
Creative Classes: Crafting events are booming, with a
34% rise in jewelry-making classes and a44% rise in crochet events -
Fandom Festivities: Cosplay events saw
50% attendance growth while anime events increased by20% as fans brought their online communities to life -
Healthy Hangouts: Wellness gatherings like running events surged by
130% , while sober-curious gatherings grew92% as people look for conscious connections
Participant testimonials reveal the transformative impact of these gatherings:
- "Meeting people like me made me feel less alone – and more at home and seen." (19-year-old male)
- "It helped me connect with people nearby who are trying to accomplish similar goals in their lives." (23-year-old female)
- "The people I met created a feeling of belonging I hadn't felt in some time. Meeting total strangers who felt comfortable around me allowed me to open up and be more of myself." (30-year-old male)
Download Eventbrite's Fourth Spaces study here and access media assets here.
Survey Methodology
1This survey was written in collaboration between Eventbrite and dcdx. The survey was distributed in an online format to 2000 respondents in the
Eventbrite Platform Data Methodology
2Eventbrite platform data across the
About Eventbrite
Eventbrite is a global events marketplace that serves event creators and event-goers in 180 countries. Since its inception, Eventbrite has been at the center of the experience economy, transforming how people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. With over 300 million tickets distributed for over 5 million events in 2023, Eventbrite is where people worldwide discover new things to do or new ways to do more of what they love. Eventbrite has also earned industry recognition as a top employer with special designations that include a coveted spot-on Fast Company’s prestigious The World’s 50 Most Innovative Companies and Fast Company’s Brands That Matter lists, the Great Place to Work® Award in the
View source version on businesswire.com: https://www.businesswire.com/news/home/20250128081264/en/
Press Contact
press@eventbrite.com
Source: Eventbrite
FAQ
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