Eventbrite Debuts First-Ever Cheese Rave, Melting Boundaries Between Culinary and Club Culture
Eventbrite (EB) announces the launch of a new series of mashup events, starting with the Cheese Rave in New York City, featuring culinary expert Antoni Porowski. The event combines artisanal cheese tasting with electronic dance music, creating a unique sensory experience.
The initiative is backed by Eventbrite's Fourth Spaces™ study, which reveals that 95% of 18-to-35-year-olds seek experiences bringing online interests into real life, and 79% are drawn to blended-interest events. The company also introduces It-Lists, curated recommendations from cultural tastemakers to help users discover unique events.
In 2024, Eventbrite distributed 83 million paid tickets to over 4.7 million events across a global community of 89 million monthly average users.
Eventbrite (EB) annuncia il lancio di una nuova serie di eventi mashup, a partire dal Cheese Rave a New York City, con la partecipazione dell'esperto culinario Antoni Porowski. L'evento combina la degustazione di formaggi artigianali con musica elettronica, creando un'esperienza sensoriale unica.
L'iniziativa è supportata dallo studio Fourth Spaces™ di Eventbrite, che rivela che il 95% dei giovani tra i 18 e i 35 anni cerca esperienze che portino gli interessi online nella vita reale, e il 79% è attratto da eventi che mescolano diversi interessi. L'azienda introduce anche It-Lists, raccomandazioni curate da esperti culturali per aiutare gli utenti a scoprire eventi unici.
Nel 2024, Eventbrite ha distribuito 83 milioni di biglietti a pagamento per oltre 4,7 milioni di eventi in una comunità globale di 89 milioni di utenti mensili medi.
Eventbrite (EB) anuncia el lanzamiento de una nueva serie de eventos mashup, comenzando con el Cheese Rave en la ciudad de Nueva York, con la participación del experto culinario Antoni Porowski. El evento combina la degustación de quesos artesanales con música electrónica, creando una experiencia sensorial única.
La iniciativa cuenta con el respaldo del estudio Fourth Spaces™ de Eventbrite, que revela que el 95% de los jóvenes de 18 a 35 años busca experiencias que lleven intereses en línea a la vida real, y el 79% se siente atraído por eventos de intereses combinados. La empresa también introduce It-Lists, recomendaciones curadas de expertos culturales para ayudar a los usuarios a descubrir eventos únicos.
En 2024, Eventbrite distribuyó 83 millones de boletos pagados para más de 4.7 millones de eventos en una comunidad global de 89 millones de usuarios mensuales promedio.
Eventbrite (EB)는 뉴욕시에서 Cheese Rave를 시작으로 새로운 형태의 믹스 이벤트 시리즈를 출시한다고 발표했습니다. 이 이벤트는 요리 전문가 Antoni Porowski가 참여하여 장인 치즈 시식과 전자 댄스 음악을 결합하여 독특한 감각적 경험을 제공합니다.
이 이니셔티브는 Eventbrite의 Fourth Spaces™ 연구의 지원을 받으며, 95%의 18세에서 35세 사이의 젊은이들이 온라인의 관심사를 실제 생활로 가져오는 경험을 찾고 있으며, 79%는 혼합된 관심사 이벤트에 끌린다는 사실을 밝혀냈습니다. 회사는 또한 사용자들이 독특한 이벤트를 발견할 수 있도록 문화적 트렌드세터들이 추천하는 It-Lists를 소개합니다.
2024년에는 Eventbrite가 전 세계 89백만명의 월 평균 사용자에게 4.7백만 개 이상의 이벤트에 대해 8300만 개의 유료 티켓을 배포했습니다.
Eventbrite (EB) annonce le lancement d'une nouvelle série d'événements mashup, commençant par le Cheese Rave à New York, avec la participation de l'expert culinaire Antoni Porowski. L'événement combine la dégustation de fromages artisanaux avec de la musique électronique, créant une expérience sensorielle unique.
Cette initiative est soutenue par l'étude Fourth Spaces™ d'Eventbrite, qui révèle que 95% des 18-35 ans recherchent des expériences qui rapprochent les intérêts en ligne de la vie réelle, et que 79% sont attirés par des événements à intérêts mixtes. L'entreprise introduit également les It-Lists, des recommandations soigneusement sélectionnées par des influenceurs culturels pour aider les utilisateurs à découvrir des événements uniques.
En 2024, Eventbrite a distribué 83 millions de billets payants pour plus de 4,7 millions d'événements au sein d'une communauté mondiale de 89 millions d'utilisateurs mensuels en moyenne.
Eventbrite (EB) kündigt die Einführung einer neuen Reihe von Mashup-Events an, beginnend mit dem Cheese Rave in New York City, bei dem der kulinarische Experte Antoni Porowski auftritt. Die Veranstaltung kombiniert die Verkostung von handwerklichem Käse mit elektronischer Tanzmusik und schafft so ein einzigartiges sensorisches Erlebnis.
Die Initiative wird durch die Fourth Spaces™-Studie von Eventbrite unterstützt, die zeigt, dass 95% der 18- bis 35-Jährigen nach Erlebnissen suchen, die Online-Interessen ins echte Leben bringen, und 79% sich zu Veranstaltungen mit gemischten Interessen hingezogen fühlen. Das Unternehmen führt auch It-Lists ein, kuratierte Empfehlungen von kulturellen Trendsettern, um den Nutzern zu helfen, einzigartige Veranstaltungen zu entdecken.
Im Jahr 2024 verteilte Eventbrite 83 Millionen kostenpflichtige Tickets für über 4,7 Millionen Veranstaltungen an eine globale Gemeinschaft von durchschnittlich 89 Millionen monatlichen Nutzern.
- Strong user base with 89 million monthly average users
- High event volume with 83 million paid tickets distributed in 2024
- Expansion into innovative event formats targeting younger demographics
- Recognition as a top employer with multiple industry awards
- None.
The ultimate collision of unexpected passions arrives in NYC as Eventbrite launches a series of genre-blending live experiences
We've teamed up with culinary expert and television personality Antoni Porowski, who's excited to help introduce the Cheese Rave to the world. As one of our featured tastemakers, Antoni has also created his own It-Lists to help people discover similar events that blend food with other unexpected interests.
"Cheese and electronic music might seem like an odd pairing – and it is! But they both inspire passion and sensory joy," says Porowski. "This is exactly what makes Eventbrite special – it's where your different interests can coexist and even enhance each other, no matter how unique or odd."
The Cheese Rave isn't just another night out – it's a multi-sensory playground where artisanal flavors meet pulsing beats. Picture this: go-go cheese dancers performing while DJs spin tracks, a massive cheese installation welcoming you inside, and a curated tasting area where expert mongers match flavors to your mood. It's a celebration of how our diverse passions define us in 2025.
The Rise of Blended Experiences
Today's event-goers are harder to categorize than ever before. Eventbrite’s recent Fourth Spaces™ study revealed that
This trend is particularly strong among Gen Z, a generation that rejects singular labels in favor of individuality and experimentation across diverse interests, styles, and subcultures. Instead, they identify with "nichecore" – the celebration of specific, often unexpected combinations of interests that make each person unique. In fact,
The Cheese Rave represents this cultural moment perfectly. It refuses to fit neatly into one category, instead creating a space where culinary appreciation and nightlife energy converge in a celebration of multiple passions at once.
Bringing Your Passions to Life
The Cheese Rave is just the beginning of our series of mashup events. As the go-to destination for discovering live experiences that match your unique combination of interests, Eventbrite is creating more of these genre-bending events that bring together different passions in unexpected ways.
"What makes these mashup events special is that they create spaces where different vibes and interests blend naturally," Porowski explains. "You'll meet others who get what you're into, even if what you're into doesn't fit into just one box; because at the end of the day, it's about connection."
Whether you're passionate about sustainable fashion and indie film, urban gardening and poetry slams, or immersive theater and craft cocktails, Eventbrite is where you'll find the experiences that speak to your personal blend of interests.
Discover Your Next Obsession with It-Lists
Finding unique experiences like the Cheese Rave should be easy – that’s why we’ve created It-Lists, curated recommendations from cultural tastemakers who help you discover events that match your interests.
We've teamed up with cultural insiders who have deep connections to vibrant scenes across the globe, including Antoni Porowski. As one of our featured tastemakers, Antoni is sharing his handpicked selection of under-the-radar foodie experiences in NYC and DC. His It-Lists guide you to spots where culinary creativity meets community, helping people tap into the most exciting food events that blend multiple passions in one place.
It-Lists bring you insider access to events worth your time, making it simple to discover experiences that match your passions – just like our Cheese Rave.
Join the Mashup Movement
At Eventbrite, we've always believed that the best experiences happen when people come together around shared interests. Now, we're celebrating how these passions intersect and combine in beautifully surprising ways.
Tickets to the Cheese Rave are exclusively available on Eventbrite. Follow us on social media for more details about upcoming events and to explore our growing collection of It-Lists from cultural tastemakers in your city.
About Eventbrite
Eventbrite is a global events marketplace that serves event creators and event-goers in nearly 180 countries. Since its inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz, and Renaud Visage, with a vision to build a self-service platform that empowers anyone to host and discover live experiences. In 2024, Eventbrite distributed 83 million paid tickets to over 4.7 million events across a global community of 89 million monthly average users, helping people find new things to do or new ways to do more of what they love. Eventbrite has also earned industry recognition as a top employer, with special designations that include a coveted spot on Fast Company’s prestigious “The World’s 50 Most Innovative Companies” and “Brands That Matter” lists, the Great Place to Work® Award in the
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Source: Eventbrite
FAQ
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