Parfois Selects DXC Technology as Data Intelligence Partner to Improve Customer Experience

Rhea-AI Summary

DXC Technology (NYSE: DXC) has been selected by Parfois Group, a Portuguese fashion brand, to enhance customer experience through data-driven personalization. The partnership involves implementing the Snowflake data platform to analyze customer data using predictive AI models.

Parfois, operating over 1,000 stores across 67 countries with a growing online presence, will leverage DXC's expertise to improve operational efficiency and customer experience. The solution will provide real-time data analysis and management indicators through navigation panels, enabling informed decision-making based on customer behavioral patterns.

This collaboration is part of Parfois' global Data Intelligence strategy, focusing on personalizing shopping experiences through data-driven insights. The implementation encompasses analytics platform deployment, data engineering, AI model development, and business intelligence dashboards.

Positive

• New major client acquisition in retail sector (Parfois Group - 1000+ stores in 67 countries)
• Strategic implementation of AI and data analytics solutions expanding DXC's market presence
• Recognition in Whitelane Research's 2024/2025 European IT Sourcing Study

Negative

• None.

International fashion brand selects DXC to leverage data-driven insights to personalize the shopping experience

LISBON, Portugal, March 17, 2025 /PRNewswire/ - DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, has been selected by Parfois Group, a leading Portuguese fashion brand, to improve and enhance the customer experience with personalized recommendations based on data-driven insights.

With a footprint of more than 1,000 physical stores in 67 countries and a constantly growing online sales platform, Parfois has become one of the biggest Portuguese brands in the demanding international fashion market. It is now reinforcing its commitment to innovation by collaborating with DXC. This partnership is part of the group's global Data Intelligence strategy, with the aim of leveraging data-driven insights to further personalize the shopping experience, offering relevant products tailored to the preferences of its customers.

DXC will help the Parfois Group implement the Snowflake data platform to improve operational efficiency and leverage insights to transform the customer experience. The solution will enable Parfois to analyze customer data through predictive AI models using near real-time data. For example, Parfois' leaders will have access to a navigation panel with management indicators, alerts and information about customer behavioral patterns enabling informed decision-making.

"From the implementation of an analytics platform, through data engineering, to the development of artificial intelligence models and business intelligence dashboards, our partnership with Parfois is all about client centricity – something we are passionate about at DXC," said Nuno Moura Pinheiro, Head of Data & AI at DXC Technology in Portugal. "It is a privilege to contribute to the differentiation of this prestigious Portuguese brand, providing leaders with the insights they need to make timely and informed decisions."

DXC Technology helps the world's most innovative organizations flourish in this era of AI, delivering the services and solutions that customers depend on. The company helps global companies run their mission-critical systems and operations while modernizing IT. Its leadership in IT services has been reaffirmed in the recent Whitelane Research's 2024/2025 European IT Sourcing Study.

Forward Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute "forward-looking statements." These statements represent current expectations and beliefs, and no assurance can be given that any result, goal or plan set forth in any forward-looking statement can or will be achieved. Such statements are subject to numerous assumptions, risks, uncertainties and other factors that could cause actual results to differ materially from those described in such statements, many of which are outside of our control. For a written description of these factors, see the section titled "Risk Factors" in DXC's Annual Report on Form 10-K for the fiscal year ended March 31, 2024, and any updating information in subsequent SEC filings. Readers are cautioned not to place undue reliance on such statements which speak only as of the date they are made. We do not undertake any obligation to update or release any revisions to any forward-looking statement or to report any events or circumstances after the date of this document or to reflect the occurrence of unanticipated events, except as required by law.

About DXC Technology 

DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world's largest companies and public sector organizations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates. Learn more about how we deliver excellence for our customers and colleagues at DXC.com.

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SOURCE DXC Technology Company

FAQ

What is the scope of DXC Technology's partnership with Parfois Group in 2025?

DXC will implement Snowflake data platform to analyze customer data through AI models, providing real-time insights and personalized shopping recommendations across Parfois' 1000+ stores.

How will DXC Technology improve Parfois' customer experience?

DXC will provide predictive AI models and real-time data analysis to offer personalized product recommendations and enable informed decision-making through management indicators and customer behavior insights.

What technology solutions is DXC implementing for Parfois' data intelligence strategy?

DXC is implementing the Snowflake data platform, analytics solutions, data engineering, AI models, and business intelligence dashboards for customer data analysis.

What is the current global presence of Parfois Group in 2025?

Parfois operates more than 1,000 physical stores across 67 countries and maintains a growing online sales platform.

How does the Parfois partnership align with DXC's business strategy?

The partnership aligns with DXC's focus on client centricity, delivering AI-driven solutions and helping innovative organizations modernize their IT operations.