Parfois Selects DXC Technology as Data Intelligence Partner to Improve Customer Experience
DXC Technology (NYSE: DXC) has been selected by Parfois Group, a Portuguese fashion brand, to enhance customer experience through data-driven personalization. The partnership involves implementing the Snowflake data platform to analyze customer data using predictive AI models.
Parfois, operating over 1,000 stores across 67 countries with a growing online presence, will leverage DXC's expertise to improve operational efficiency and customer experience. The solution will provide real-time data analysis and management indicators through navigation panels, enabling informed decision-making based on customer behavioral patterns.
This collaboration is part of Parfois' global Data Intelligence strategy, focusing on personalizing shopping experiences through data-driven insights. The implementation encompasses analytics platform deployment, data engineering, AI model development, and business intelligence dashboards.
DXC Technology (NYSE: DXC) è stata selezionata dal Gruppo Parfois, un marchio di moda portoghese, per migliorare l'esperienza del cliente attraverso la personalizzazione basata sui dati. La partnership prevede l'implementazione della piattaforma dati Snowflake per analizzare i dati dei clienti utilizzando modelli di intelligenza artificiale predittiva.
Parfois, che opera in oltre 1.000 negozi in 67 paesi con una crescente presenza online, sfrutterà l'esperienza di DXC per migliorare l'efficienza operativa e l'esperienza del cliente. La soluzione fornirà analisi dei dati in tempo reale e indicatori di gestione attraverso pannelli di navigazione, consentendo decisioni informate basate sui modelli comportamentali dei clienti.
Questa collaborazione fa parte della strategia globale di Data Intelligence di Parfois, focalizzata sulla personalizzazione delle esperienze di acquisto attraverso intuizioni basate sui dati. L'implementazione comprende il dispiegamento della piattaforma di analisi, ingegneria dei dati, sviluppo di modelli di intelligenza artificiale e cruscotti di business intelligence.
DXC Technology (NYSE: DXC) ha sido seleccionada por el Grupo Parfois, una marca de moda portuguesa, para mejorar la experiencia del cliente a través de la personalización basada en datos. La asociación implica la implementación de la plataforma de datos Snowflake para analizar los datos de los clientes utilizando modelos de IA predictiva.
Parfois, que opera más de 1.000 tiendas en 67 países con una creciente presencia en línea, aprovechará la experiencia de DXC para mejorar la eficiencia operativa y la experiencia del cliente. La solución proporcionará análisis de datos en tiempo real e indicadores de gestión a través de paneles de navegación, permitiendo la toma de decisiones informadas basadas en patrones de comportamiento del cliente.
Esta colaboración es parte de la estrategia global de Data Intelligence de Parfois, centrada en personalizar las experiencias de compra a través de conocimientos basados en datos. La implementación abarca el despliegue de la plataforma de análisis, la ingeniería de datos, el desarrollo de modelos de IA y los paneles de inteligencia empresarial.
DXC Technology (NYSE: DXC)는 포르투갈 패션 브랜드인 Parfois Group에 의해 데이터 기반 개인화를 통해 고객 경험을 향상시키기 위해 선택되었습니다. 이 파트너십은 Snowflake 데이터 플랫폼을 구현하여 예측 AI 모델을 사용하여 고객 데이터를 분석하는 것을 포함합니다.
Parfois는 67개국에 1,000개 이상의 매장을 운영하며 온라인 존재감을 더욱 키워가고 있으며, DXC의 전문성을 활용하여 운영 효율성과 고객 경험을 개선할 것입니다. 이 솔루션은 실시간 데이터 분석과 관리 지표를 내비게이션 패널을 통해 제공하여 고객 행동 패턴에 기반한 정보에 입각한 의사 결정을 가능하게 합니다.
이번 협업은 Parfois의 글로벌 데이터 인텔리전스 전략의 일환으로, 데이터 기반 통찰력을 통해 쇼핑 경험을 개인화하는 데 중점을 두고 있습니다. 구현에는 분석 플랫폼 배포, 데이터 엔지니어링, AI 모델 개발 및 비즈니스 인텔리전스 대시보드가 포함됩니다.
DXC Technology (NYSE: DXC) a été sélectionnée par le Groupe Parfois, une marque de mode portugaise, pour améliorer l'expérience client grâce à une personnalisation basée sur les données. Ce partenariat implique la mise en œuvre de la plateforme de données Snowflake pour analyser les données clients à l'aide de modèles d'IA prédictive.
Parfois, qui opère dans plus de 1 000 magasins dans 67 pays avec une présence en ligne croissante, tirera parti de l'expertise de DXC pour améliorer l'efficacité opérationnelle et l'expérience client. La solution fournira des analyses de données en temps réel et des indicateurs de gestion via des panneaux de navigation, permettant des prises de décisions éclairées basées sur les comportements des clients.
Cette collaboration fait partie de la stratégie mondiale de Data Intelligence de Parfois, axée sur la personnalisation des expériences d'achat grâce à des informations basées sur les données. La mise en œuvre comprend le déploiement de la plateforme d'analyse, l'ingénierie des données, le développement de modèles d'IA et des tableaux de bord d'intelligence d'affaires.
DXC Technology (NYSE: DXC) wurde vom Parfois Group, einer portugiesischen Modemarke, ausgewählt, um das Kundenerlebnis durch datengestützte Personalisierung zu verbessern. Die Partnerschaft umfasst die Implementierung der Snowflake-Datenplattform, um Kundendaten mithilfe von prädiktiven KI-Modellen zu analysieren.
Parfois, das in über 1.000 Geschäften in 67 Ländern tätig ist und eine wachsende Online-Präsenz hat, wird die Expertise von DXC nutzen, um die betriebliche Effizienz und das Kundenerlebnis zu verbessern. Die Lösung bietet Echtzeitanalysen und Managementindikatoren über Navigationspanels, die informierte Entscheidungen basierend auf Kundenverhaltensmustern ermöglichen.
Diese Zusammenarbeit ist Teil der globalen Data-Intelligence-Strategie von Parfois, die sich auf die Personalisierung von Einkaufserlebnissen durch datengestützte Erkenntnisse konzentriert. Die Implementierung umfasst den Einsatz der Analyseplattform, Datenengineering, die Entwicklung von KI-Modellen und Business-Intelligence-Dashboards.
- New major client acquisition in retail sector (Parfois Group - 1000+ stores in 67 countries)
- Strategic implementation of AI and data analytics solutions expanding DXC's market presence
- Recognition in Whitelane Research's 2024/2025 European IT Sourcing Study
- None.
Insights
DXC Technology's new partnership with Parfois Group represents a strategic win in the retail technology transformation space, though its immediate financial impact is likely modest relative to DXC's $3.1B market capitalization. The contract showcases DXC's data analytics and AI capabilities—specifically implementing Snowflake's data platform to enable predictive AI models and real-time customer insights for Parfois, a sizable international fashion retailer with over 1,000 stores across 67 countries.
While financial terms remain undisclosed, this deal aligns with DXC's strategy of delivering high-value data intelligence services. The partnership highlights DXC's competitive positioning in this growing segment, recently validated by their recognition in Whitelane Research's 2024/2025 European IT Sourcing Study.
For DXC investors, this represents business-as-usual client acquisition rather than a transformative catalyst. The company continues to demonstrate ability to win contracts in data-driven transformation services, an increasingly important market as retailers seek to leverage customer data for personalized experiences. However, without contract value details, we cannot assess revenue materiality against DXC's broader operations.
The partnership does showcase DXC's continued momentum in securing new business within their core service offerings, particularly in helping organizations modernize IT while maintaining operational continuity—a positioning that remains critical as enterprises increasingly adopt AI and data analytics solutions.
International fashion brand selects DXC to leverage data-driven insights to personalize the shopping experience
With a footprint of more than 1,000 physical stores in 67 countries and a constantly growing online sales platform, Parfois has become one of the biggest Portuguese brands in the demanding international fashion market. It is now reinforcing its commitment to innovation by collaborating with DXC. This partnership is part of the group's global Data Intelligence strategy, with the aim of leveraging data-driven insights to further personalize the shopping experience, offering relevant products tailored to the preferences of its customers.
DXC will help the Parfois Group implement the Snowflake data platform to improve operational efficiency and leverage insights to transform the customer experience. The solution will enable Parfois to analyze customer data through predictive AI models using near real-time data. For example, Parfois' leaders will have access to a navigation panel with management indicators, alerts and information about customer behavioral patterns enabling informed decision-making.
"From the implementation of an analytics platform, through data engineering, to the development of artificial intelligence models and business intelligence dashboards, our partnership with Parfois is all about client centricity – something we are passionate about at DXC," said Nuno Moura Pinheiro, Head of Data & AI at DXC Technology in
DXC Technology helps the world's most innovative organizations flourish in this era of AI, delivering the services and solutions that customers depend on. The company helps global companies run their mission-critical systems and operations while modernizing IT. Its leadership in IT services has been reaffirmed in the recent Whitelane Research's 2024/2025 European IT Sourcing Study.
Forward Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute "forward-looking statements." These statements represent current expectations and beliefs, and no assurance can be given that any result, goal or plan set forth in any forward-looking statement can or will be achieved. Such statements are subject to numerous assumptions, risks, uncertainties and other factors that could cause actual results to differ materially from those described in such statements, many of which are outside of our control. For a written description of these factors, see the section titled "Risk Factors" in DXC's Annual Report on Form 10-K for the fiscal year ended March 31, 2024, and any updating information in subsequent SEC filings. Readers are cautioned not to place undue reliance on such statements which speak only as of the date they are made. We do not undertake any obligation to update or release any revisions to any forward-looking statement or to report any events or circumstances after the date of this document or to reflect the occurrence of unanticipated events, except as required by law.
About DXC Technology
DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world's largest companies and public sector organizations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates. Learn more about how we deliver excellence for our customers and colleagues at DXC.com.
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