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DoubleVerify Holdings, Inc. (NYSE: DV) is a leader in digital performance solutions, dedicated to enhancing the quality and effectiveness of digital advertising. Headquartered in New York City, DoubleVerify provides innovative solutions that empower media buyers and sellers with transparency and accountability. The company's core offerings include ad viewability, brand safety, fraud protection, accurate impression delivery, and audience quality monitoring across digital ad campaigns.
Established in 2008, DoubleVerify has partnered with hundreds of Fortune 500 companies, helping them maximize the value of their media investments. The company's flagship solution, the DV Authentic Ad, ensures that digital ads are delivered in brand-safe environments, are fully viewable by real individuals, and appear in the intended geographical locations.
DoubleVerify's business model centers around a Measured Transaction Fee, which is charged based on the volume of media transactions verified through its platform. This performance-based revenue model has proven successful, creating significant value for clients and fostering trust in digital media transactions.
Recently, DoubleVerify achieved a pioneering milestone by becoming the first company to earn the TRUSTe Responsible AI Certification. This certification highlights DoubleVerify's commitment to responsible AI practices, aligning with industry standards such as the EU AI Act and the NIST AI Risk Management Framework. This achievement not only sets DoubleVerify apart but also strengthens its position as a trusted partner in the digital advertising ecosystem.
The company is backed by notable investors including JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures. As DoubleVerify continues to innovate and expand its offerings, it remains focused on fostering a fair and transparent digital ad marketplace.
For more information, visit doubleverify.com.
DoubleVerify (DV) has released its eighth annual Global Insights Report, which studies media quality and performance trends from over one trillion impressions across more than 2,000 brands in 100 markets. The report reveals that 'Made for Advertising' (MFA) websites predominantly produce evergreen content such as health, travel, and family topics, while avoiding time-sensitive subjects like sports and news. Specifically, MFA sites are 99% more likely to cover travel, 57% more likely to cover family and parenting, and 47% more likely to cover health and fitness, while being 95% less likely to cover news and 56% less likely to cover sports. The analysis also identifies characteristics of MFA sites, including a high ratio of ads to content, reliance on paid traffic, and low ad intensity. The report highlights increasing MFA site sophistication, posing new challenges for advertisers. The full report and a related webinar are available on DV's website.
DoubleVerify (DV), a leader in digital media measurement, revealed findings from its Global Insights Report, highlighting the environmental benefits of high-quality digital ads. The study found that buying higher-quality media impressions reduced nearly 65,000 metric tons of CO2 emissions in 2023. The DV Authentic Rate, which measures ad quality, showed that higher rates are linked to lower carbon emissions, as per Scope3 impact data. Additionally, high-tier MFA sites emitted 44% more carbon emissions. DV’s partnership with Scope3, established in 2022, enables advertisers to align their strategies with environmental values. The report analyzed over one trillion impressions across various regions and formats in 2023.
DoubleVerify (DV) has launched the DV Transparency Center at Cannes Lions 2024. This educational portal aims to enhance industry understanding and trust in media verification by offering comprehensive resources that demystify DV's technology and measurement solutions. The initiative offers insights into MFA sites, social media measurement, brand safety, and publisher monetization. Partnerships with The AdTech Forum and U of Digital further support DV's commitment to industry education and transparency.
DoubleVerify (DV) has released its 2024 Global Insights Report, emphasizing the growing importance of attention metrics in advertising as traditional cookies become obsolete. The report analyzed over one trillion video and display impressions from January to December 2023, covering various regions and platforms. Key insights include a 47% adoption rate of attention metrics by media buyers, with a significant increase in the use of DV Authentic Attention®.
DV's attention solution evaluates engagement and exposure through over 50 real-time data points without relying on cookies. The report highlights the nuanced impact of these metrics across different media types and platforms, stressing the need for tailored advertising strategies. Additionally, the study addresses the role of AI in media, the rise of Retail Media Networks (RMNs), and responsible media buying's contribution to reducing carbon emissions.
DoubleVerify (DV) has published findings from its eighth annual Global Insights Report, revealing a notable increase in new ad fraud schemes in digital media. The DV Fraud Lab identified a 23% rise in new fraud schemes and variants in 2023, with a significant 60% increase in audio and video streaming fraud. Unprotected advertisers faced a fraud violation rate as high as 17%, driven by bot fraud, site fraud, and hijacked devices. Generative AI has facilitated these schemes, enabling fraudsters to generate authentic-looking user agents and mimic human behavior. Despite this, DV is leveraging AI to combat fraud, analyzing over one trillion impressions across multiple markets and platforms. AI's role in generating fraudulent activities and combating them is a central theme of this report.
DoubleVerify (DV) reports a 19% increase in MFA (Made for Advertising) impression volume year-over-year in 2023, driven by a 73% rise in 'Low-tier' MFA impressions.
The company's eighth annual Global Insights Report analyzes over one trillion impressions from 2,000+ brands across 100 markets. It reveals that 57% of surveyed advertisers view AI-generated content as a challenge, with 54% stating it negatively impacts media quality.
Despite higher click and viewability metrics, MFA sites deliver 7% less attention on display ads and 28% less on video compared to other media. The report underscores the need for dynamic tools to safeguard ad investments and improve campaign performance amid the surge of AI-generated low-quality content.
DoubleVerify (NYSE: DV) has expanded its partnership with Pinterest to provide advanced brand safety and suitability measurement for global advertisers. Utilizing DV’s AI-powered classification technology, the new service aims to ensure that digital ads align with suitable content, thereby protecting brand reputation and maximizing campaign effectiveness. The solution offers comprehensive media quality measurement across various ad formats on Pinterest, backed by DV’s trusted third-party verification. The expanded service is available globally and supports all languages, with data and insights accessible via the DV Pinnacle platform.
DoubleVerify (DV) has announced the global release of the first comprehensive media authentication service on Reddit, offering the DV Authentic Ad® metric.
This new service provides advertisers with enhanced transparency and performance insights for their campaigns. Key features include brand equity protection, fraud detection, viewability measurement, and in-geo delivery.
DV's AI-powered classification engine ensures accurate content analysis, aligning ads with suitable content.
Mark Zagorski, CEO of DV, emphasized the importance of verifying media across all major platforms, especially those with user-generated content like Reddit. Harold Klaje, Reddit's Chief Revenue Officer, highlighted the value of third-party verification for advertisers.
DoubleVerify (DV) has unveiled findings from its eighth annual Global Insights Report, highlighting the potential and challenges of retail media networks (RMNs) in digital advertising. The report analyzed over one trillion impressions from more than 2,000 brands across 100 markets. Key findings show that RMNs outperformed in terms of brand suitability and ad fraud, with fraud rates 31% lower and brand suitability violations 10% lower than DV benchmarks. However, RMNs have viewability issues, with a viewable rate 8% below the DV benchmark, particularly in Owned & Operated (O&O) inventory. Despite lower viewability, O&O inventory showed high engagement rates, 183% above DV's attention baseline. The report covers data from January to December 2023 and includes insights from a global survey of 1,000 advertisers.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has announced a $150 million share repurchase program. Authorized by the Board of Directors, the program allows DV to buy back shares of its common stock using cash available on hand and future cash flows. The repurchases may occur via open market purchases under Rule 10b-18 and/or Rule 10b5-1 plans, adhering to applicable laws. The program doesn't mandate a specific number of shares to be repurchased and has no set time limit. As of March 31, 2024, DV had $302 million in cash and cash equivalents, with 172 million shares outstanding as of April 29, 2024.
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