Data Storage Corporation Launches Strategic Sales & Marketing Initiative

Rhea-AI Summary

Data Storage Corporation launches a strategic sales and marketing initiative to capitalize on growing demand for its products and services. The initiative includes hiring multiple new sales representatives and implementing a Major Accounts program to increase penetration within existing enterprise and middle-market accounts.

Positive

• The new sales and marketing initiative aims to capitalize on the growing demand for Data Storage Corporation's solutions.
• The company has hired multiple new sales representatives to drive and secure new clients.
• The Major Accounts program is focused on increasing penetration within existing enterprise and middle-market accounts.
• The strategic initiatives are expected to secure additional high-margin subscription-based contracts with high-profile clients.

Negative

• None.

Creates Major Accounts Program and Hires Multiple New Sales Representatives

MELVILLE, N.Y., Oct. 23, 2023 (GLOBE NEWSWIRE) -- Data Storage Corporation (Nasdaq: DTST) (“DSC” and the “Company”), a provider of diverse business continuity solutions for disaster-recovery, cloud infrastructure, cyber-security, and IT services, today announced that it has launched a strategic sales and marketing initiative designed to capitalize on the growing demand for its products and services.

“We are excited to launch this new sales and marketing initiative as we are witnessing a growing demand for our solutions that we intend to capitalize on,” commented Chuck Piluso, CEO of Data Storage Corporation. “As part of our strategy, we have hired multiple new sales representatives who are dedicated to driving and securing new clients, allowing us to capitalize on our effective lead generation program underway, as well as progress discussions with potential clients on our nurture list. In addition, and equally important, is our new Major Accounts program. This program is focused on increasing our penetration within existing enterprise and middle-market accounts, in order to take advantage of up-selling and cross-selling opportunities. We believe these strategic initiatives will allow us to secure additional high-margin subscription-based contracts with high-profile clients across various industries. We look forward to realizing the benefits from these hires and new programs, which we believe will further enhance our growth.”

About Data Storage Corporation

Data Storage Corporation (Nasdaq: DTST) is a family of fully integrated cloud-hosting, disaster-recovery, cyber security, and voice & data companies, built around technical asset investments in multiple regions, providing services to a broad range of domestic and global customers, including Fortune 500 clients, across a wide range of industries, such as government, education, and healthcare, with a focus on the rapidly growing, multi-billion-dollar business continuity market. A stable and emerging growth leader in cloud infrastructure support, DTST companies operate regional data center facilities across North America, sustainably servicing clients via recurring subscription agreements. Additional information about the Company is available at: www.dtst.com and on Twitter (@DataStorageCorp).

Safe Harbor Provision

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, that are intended to be covered by the safe harbor created thereby. Forward-looking statements are subject to risks and uncertainties that could cause actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Statements preceded by, followed by or that otherwise include the words “believes,” “expects,” “anticipates,” “intends,” “projects,” “estimates,” “plans” and similar expressions or future or conditional verbs such as “will,” “should,” “would,” “may” and “could” are generally forward-looking in nature and not historical facts, although not all forward-looking statements include the foregoing. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can provide no assurance that such expectations will prove to have been correct. These risks should not be construed as exhaustive and should be read together with the other cautionary statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022, subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the Securities and Exchange Commission. Any forward-looking statement speaks only as of the date on which it was initially made. Except as required by law, the Company assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, changed circumstances or otherwise.

Contact:
Crescendo Communications, LLC
212-671-1020
DTST@crescendo-ir.com 

FAQ

What is Data Storage Corporation's new sales and marketing initiative?

Data Storage Corporation has launched a strategic sales and marketing initiative to capitalize on the growing demand for its products and services.

What is the purpose of hiring multiple new sales representatives?

The company has hired multiple new sales representatives to drive and secure new clients.

What is the Major Accounts program?

The Major Accounts program is focused on increasing penetration within existing enterprise and middle-market accounts.

What are the expected benefits of the strategic initiatives?

The strategic initiatives are expected to secure additional high-margin subscription-based contracts with high-profile clients.