Dynatrace expands strategic collaboration with Microsoft

Rhea-AI Summary

Dynatrace (NYSE: DT) has enhanced its strategic collaboration with Microsoft by making its observability platform available for purchase through the Microsoft Azure Marketplace. This initiative simplifies the procurement and deployment process for Azure and hybrid-cloud customers. Key aspects include using committed Azure spend for Dynatrace purchases, joint marketing activities, and co-selling incentives for sales teams. The partnership aims to accelerate customers' digital transformations by providing real-time insights on application performance, security, and user experiences.

Positive

• Expanded collaboration with Microsoft enhances market presence.
• Availability through Azure Marketplace simplifies customer access.
• Joint marketing efforts may increase customer engagement.

Negative

• None.

Software intelligence company Dynatrace (NYSE: DT) announced today an expanded strategic collaboration with Microsoft. As part of this, Dynatrace now delivers its observability platform for purchase through the Microsoft Azure Marketplace. This means Microsoft customers can now easily implement Dynatrace’s automatic and intelligent observability for their Microsoft Azure and hybrid-cloud environments through a streamlined process covering everything from procurement to automated deployment and configuration.

The collaboration also includes joint go-to-market activities, including:

• Microsoft Azure customers can now use their committed Azure spend to purchase Dynatrace®.
• Microsoft and Dynatrace are engaging in joint marketing, including events, sponsorships, and customer solutions workshops.
• Microsoft and Dynatrace will provide their sales representatives with co-selling incentives to encourage a simple, unified go-to-market motion.

“We are pleased that Dynatrace has made their observability platform available in the Azure Marketplace, so customers can easily implement automatic and intelligent observability for their Azure and hybrid-cloud environments,” said Casey McGee, Vice President of Global ISV Sales at Microsoft. “The Dynatrace platform enables customers’ business transformation by providing real-time information about application performance and security, underlying infrastructure, and user experiences, so they can focus on driving innovation and delivering new value.”

“We designed the Dynatrace platform to enable the largest organizations in the world to accelerate their digital transformations,” said Mike Maciag, Chief Marketing Officer at Dynatrace. “Together with Microsoft, we’re making it even easier for our joint customers to build, deploy, and grow applications in Azure and hybrid environments at scale. In addition to the metrics, logs, and traces of observability, our unique approach unifies AIOps and continuous automation to help organizations innovate faster and achieve better business results with greater efficiency and confidence.”

Visit the Microsoft Azure Marketplace to get started with Dynatrace today. To learn more about how Dynatrace complements and enhances Microsoft Azure, visit the Dynatrace website.

About Dynatrace

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest enterprises trust Dynatrace® to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.

Curious to see how you can simplify your cloud? Let us show you. Visit our trial page for a free 15-day Dynatrace trial.

To learn more about how Dynatrace can help your business, visit https://www.dynatrace.com, visit our blog, and follow us on Twitter @dynatrace.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210316005358/en/

FAQ

What is the recent collaboration between Dynatrace and Microsoft?

Dynatrace has expanded its collaboration with Microsoft by offering its observability platform through the Azure Marketplace.

How can Microsoft customers purchase Dynatrace services?

Microsoft customers can use their committed Azure spend to purchase Dynatrace services easily through the Azure Marketplace.

What benefits does Dynatrace offer to Microsoft Azure users?

Dynatrace provides automatic and intelligent observability, enabling real-time insights on application performance and security for Azure users.

What marketing activities are involved in the Dynatrace and Microsoft partnership?

The partnership includes joint marketing activities such as events, sponsorships, and customer solutions workshops.

What are the goals of the Dynatrace and Microsoft collaboration?

The collaboration aims to accelerate digital transformations for customers by providing streamlined access to observability and performance insights.