Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Viant Technology Inc. (Class A Common Stock, symbol: DSP) is a premier advertising technology company, specializing in enabling marketers to plan, execute, and measure their digital media investments through a cutting-edge, cloud-based platform. Founded in 1999, Viant has built its business on a foundation of people-based data, eschewing traditional cookie-based tracking. This approach provides marketers with access to over 1.2 billion registered users, making it one of the largest databases of registered users in the world.
Core Business: Viant's primary offering is the Viant Advertising Cloud™, which enhances the accuracy, reach, and accountability of cross-device advertising. The platform supports programmatic purchasing across various channels including desktop, mobile, connected TV, linear TV, streaming audio, and digital billboards. The company also owns and operates Adelphic, a leading self-service platform for cross-channel programmatic advertising, and the once-popular social network MySpace.
Recent Achievements and Partnerships: In 2016, Viant became a subsidiary of Time Inc., before being acquired by Meredith Corporation in 2018. This acquisition allowed Viant to be part of a broader cross-channel ecosystem, enhancing its reach to nearly 200 million unduplicated American consumers.
Current Projects and Financial Condition: Viant continues to innovate in the digital advertising space, focusing on enhancing its platform’s capabilities and expanding its client base. The company's financial health remains robust, supported by its strategic partnerships and a growing market for digital advertising solutions.
Significance in the Market: With a unique approach to people-based marketing and a robust technological platform, Viant plays a significant role in the advertising industry. Its ability to offer precise targeting and measurement across various digital channels makes it a valuable partner for marketers aiming to optimize their media investments.
Viant Technology (NASDAQ: DSP) has expanded its partnership with Disney Advertising to enhance addressable and biddable premium CTV, video, and display inventory for advertisers. The collaboration integrates Disney's Clean Room technology and BridgeID with Viant's Household ID, enabling improved campaign performance through scaled audience access. The partnership leverages Viant's CTV expertise and AI-powered solutions with Disney's streaming footprint, promising up to 20% improvement in addressability. The initiative focuses on providing midmarket buyers and independent agencies with greater flexibility and control in their advertising strategies.
Viant Technology (NASDAQ: DSP) has launched its Certified Partner Program, featuring collaborations with five leading companies: Adstra, Circana, Experian, TransUnion and Wiland. The program aims to enhance data performance, fidelity, and transparency within Viant's Demand-Side Platform. Utilizing the Viant Household ID™, the initiative focuses on improving omnichannel performance, particularly in Connected TV (CTV). Early results from Circana's Customer Optimization Advanced Report show that clients integrating CTV into their campaigns achieved a 12.89% conversion rate, significantly outperforming non-CTV campaigns at 2.5%.
Viant Technology (DSP) reported strong Q3 2024 results, exceeding guidance across key metrics. Revenue increased 34% year-over-year to $79.9 million, while net income reached $6.5 million compared to a loss in 2023. The company achieved record advertiser spending, particularly in CTV which grew nearly 50% year-over-year. Notable developments include the launch of ViantAI, an autonomous advertising platform, and the acquisition of IRIS.TV to enhance CTV capabilities. The company provided Q4 2024 guidance projecting revenue between $82-85 million and contribution ex-TAC of $51-53 million.
Viant Technology (NASDAQ: DSP) has acquired IRIS.TV, a global content data platform specializing in CTV (Connected TV). IRIS.TV has integrated with over 1,400 video content owners and platforms, indexing more than 60 million streaming video files. The platform uses AI technology to analyze video content and enables advertisers to target and measure campaigns using contextual, emotional, and brand-suitability data. IRIS.TV will continue to operate independently under its co-founders Field Garthwaite and Richie Hyden, while the IRIS_ID system will remain available to the entire ecosystem.
Viant Technology (NASDAQ: DSP) has expanded its integration with Comscore to enhance ViantAI, the world's first fully autonomous media buying platform. The collaboration will utilize Comscore's site ranking and audience reach data alongside Viant's existing data foundation to create and optimize media plans. ViantAI aims to streamline the media planning process by generating data-driven insights within seconds, offering advertisers and agencies reliable planning recommendations backed by Comscore's trusted analytics.
Viant Technology (NASDAQ: DSP) has scheduled its third quarter 2024 financial results announcement for Tuesday, November 12, 2024, after U.S. markets close. The company will host a conference call and webcast at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its business and financial performance. An archived version of the webcast will be available on the company's investor relations website approximately one hour after the live call.
Viant Technology Inc. (NASDAQ: DSP) has announced its second annual Direct Access event, titled 'CTV: Accelerating Performance Throughout the Customer Journey.' The event is scheduled for Oct. 30, 2024, at NASDAQ MarketSite in New York City, focusing on the transformative impact of Connected TV (CTV) in shaping advertising's future.
The event will feature a CTV market trajectory update, two expert-led panels, and an update from Viant Co-Founders, followed by a networking reception. The panels will discuss 'Unlocking the Power of Addressable CTV' and 'CTV and the Live Sports Revolution,' featuring industry experts from companies like Disney Advertising, Paramount, Havas Media, IPG Mediabrands, and NBCUniversal.
Viant's Direct Access program aims to drive CTV adoption and growth by providing advertisers with addressable CTV inventory from premium publishers while optimizing the supply path and delivering enhanced results.
Viant Technology Inc. (NASDAQ: DSP) has appointed Nicholas Zangler as Vice President of Investor Relations. Zangler will lead the company's investor relations strategy, fostering connections and broadening awareness within the investor community. He will serve as the primary liaison with investors and equity research analysts, ensuring clear communication of Viant's vision, strategy, and financial performance.
Zangler brings over 15 years of experience in sell-side equity research and investor relations across AdTech, media, specialty retail, and healthcare industries. He was previously an equity research analyst at Stephens Inc., focusing on Technology, Media, and Telecom (TMT) coverage. Zangler is a CFA charterholder with a Bachelor of Science in Finance from Northern Illinois University.
Larry Madden, Chief Financial Officer at Viant, emphasized the importance of building a strong investor relations function as part of the company's growth strategy. Viant continues to gain market share as one of the few buy-side only, demand-side platforms in the industry.
Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to transform programmatic advertising. This autonomous platform handles every stage of the process, from campaign planning to execution optimization, creating data-driven media plans in minutes. ViantAI aims to simplify complex processes, allowing advertisers and agencies to focus on broader strategic goals.
Marc Boudreau, VP of Marketing at Rush Street Interactive, praised ViantAI's intuitive interface, speed, and comprehensive media planning capabilities. Tim Vanderhook, CEO of Viant Technology, described it as a breakthrough that acts like a digital advertising expert. Future developments will include autonomous decisioning capabilities for real-time campaign optimization, positioning ViantAI as an intelligent command center for programmatic advertising.
Wiland, Inc. has expanded its partnership with Viant Technology to enhance omnichannel audience activation capabilities. Viant will onboard custom audiences to their demand-side platform (DSP) and activate them for Wiland clients, providing advanced advertising capabilities. This collaboration allows Wiland to focus on delivering premier audience and data products while ensuring clients can activate digital audiences through Viant's platform.
The partnership combines Wiland's market-leading ability to build audiences with Viant's programmatic advertising technology, offering a comprehensive solution for Wiland clients. Viant's omnichannel DSP covers various digital channels, including display, connected TV (CTV), audio, and digital out-of-home. Wiland will maintain a dedicated Digital Sales and Activation team to support the partnership and liaise with clients.
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