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Delicious Deal Alert! Domino's® Launches Any Crust, Any Toppings for $9.99 Each

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Domino's Pizza (Nasdaq: DPZ) has announced a -time promotion offering any pizza with any toppings for $9.99 each when ordering online between February 10-March 2, 2025. The deal includes all crust options: Hand Tossed, Handmade Pan, New York Style, Gluten Free, and Crunchy Thin Crust.

The promotion, announced by Chief Marketing Officer Kate Trumbull, aims to provide customers with a customizable deal ahead of Valentine's Day. The offer is valid for both carryout and delivery orders through dominos.com.

Domino's Pizza (Nasdaq: DPZ) ha annunciato una promozione a tempo limitato che offre qualsiasi pizza con qualsiasi condimento al prezzo di 9,99 $ ciascuna per ordini effettuati online tra il 10 febbraio e il 2 marzo 2025. L'offerta include tutte le opzioni di crosta: Crosta Classica, Crosta Pan Fatta a Mano, Stile New York, Senza Glutine e Crosta Sottile e Croccante.

La promozione, annunciata dal Chief Marketing Officer Kate Trumbull, ha l'obiettivo di offrire ai clienti un'offerta personalizzabile in vista di San Valentino. L'offerta è valida sia per il ritiro che per le consegne tramite dominos.com.

Domino's Pizza (Nasdaq: DPZ) ha anunciado una promoción por tiempo limitado que ofrece cualquier pizza con cualquier ingrediente por 9,99 $ cada una al hacer un pedido en línea entre el 10 de febrero y el 2 de marzo de 2025. La oferta incluye todas las opciones de masa: Masa Tradicional, Masa Pan Hecha a Mano, Estilo Nueva York, Sin Gluten y Masa Crujiente.

La promoción, anunciada por la Directora de Marketing Kate Trumbull, tiene como objetivo ofrecer a los clientes una oferta personalizable antes del Día de San Valentín. La oferta es válida tanto para llevar como para pedidos de entrega a través de dominos.com.

도미노 피자 (나스닥: DPZ)가 2025년 2월 10일부터 3월 2일 사이에 온라인 주문 시 각 $9.99에 모든 토핑의 피자를 제공하는 기간 한정 프로모션을 발표했습니다. 이 제안은 모든 크러스트 옵션을 포함합니다: 핸드 토스드, 핸드메이드 팬, 뉴욕 스타일, 글루텐 프리, 크런치 얇은 크러스트.

이 프로모션은 마케팅 책임자 케이트 트럼블이 발표했으며, 발렌타인 데이를 앞두고 고객에게 맞춤형 혜택을 제공하는 것을 목표로 하고 있습니다. 이 제안은 dominos.com을 통해 포장 및 배달 주문 모두 유효합니다.

Domino's Pizza (Nasdaq: DPZ) a annoncé une promotion limitée dans le temps offrant n'importe quelle pizza avec n'importe quelle garniture pour 9,99 $ chacune lors de commandes en ligne entre le 10 février et le 2 mars 2025. L'offre comprend toutes les options de pâte : Pâte Classique, Pâte Fait Maison, Style New York, Sans Gluten et Pâte Croquante.

Cette promotion, annoncée par la Directrice Marketing Kate Trumbull, vise à offrir aux clients une offre personnalisable à l'approche de la Saint-Valentin. L'offre est valable pour les commandes à emporter et les livraisons via dominos.com.

Domino's Pizza (Nasdaq: DPZ) hat eine zeitlich begrenzte Aktion angekündigt, bei der jede Pizza mit beliebigen Belägen für 9,99 $ jeweils erhältlich ist, wenn sie online zwischen dem 10. Februar und dem 2. März 2025 bestellt wird. Das Angebot umfasst alle Krustenoptionen: Handgestoßen, Handgemachte Pfanne, New York Stil, Glutenfrei und Knusprig Dünner Boden.

Die Aktion wurde von der Chief Marketing Officer Kate Trumbull angekündigt und zielt darauf ab, den Kunden ein anpassbares Angebot vor dem Valentinstag zu bieten. Das Angebot gilt sowohl für Abhol- als auch für Lieferbestellungen über dominos.com.

Positive
  • -time promotional pricing strategy to drive sales during Valentine's season
  • Cross-platform promotion encouraging online ordering
  • Inclusive offer covering all crust types and toppings, potentially increasing customer base
Negative
  • Potential margin pressure from discounted pricing
  • promotional period may impact sustained sales growth

Insights

This promotional strategy marks a bold move in Domino's ongoing battle for market share, particularly noteworthy given the current inflationary environment. The $9.99 price point for fully customizable pizzas represents an aggressive value proposition, especially considering the inclusion of premium options like Gluten Free and Handmade Pan crusts that typically command higher prices.

The promotion's digital-exclusive nature (online orders only) aligns with Domino's strategic focus on growing its digital sales channel, which typically yields higher average tickets and valuable customer data. This approach also helps manage labor costs by reducing phone order handling.

The timing is particularly strategic:

  • Targets the post-Super Bowl lull in pizza sales
  • Capitalizes on Valentine's Day dining occasions
  • Spans a three-week period, long enough to impact quarterly sales meaningfully

However, this promotion could pressure store-level economics. With food costs remaining elevated and unlimited toppings included, franchisee margins could face compression, especially on delivery orders with additional operational costs. The aggressive pricing suggests Domino's is prioritizing traffic and market share over near-term profitability, potentially indicating concerns about competition from both traditional pizza chains and third-party delivery platforms.

The promotion's broad customization options, including premium crusts and unlimited toppings, could also serve as a market research tool, providing valuable data on consumer preferences and price elasticity that could inform future menu and pricing strategies.

Offer available Feb. 10-March 2

ANN ARBOR, Mich., Feb. 10, 2025 /PRNewswire/ -- Domino's Pizza Inc. (Nasdaq: DPZ) is giving customers more of want they want: the most delicious food at a great price. The largest pizza company in the world is offering customers any crust, with any toppings, for $9.99 each when they order online between Feb. 10-March 2.

Customers can choose from Hand Tossed, Handmade Pan, New York Style, Gluten Free or Crunchy Thin Crust as part of this deal.

"With Valentine's Day right around the corner, what's not to love about this offer?!" said Kate Trumbull, Domino's executive vice president – chief marketing officer. "Domino's is known for providing abundant value, and this is no exception. We're excited to give customers another fantastic, customizable deal to enjoy. Whether they want carryout or delivery, New York Style or Handmade Pan, pineapple or no pineapple, customers can pile on the toppings, create their favorite pizza combination, and savor it at an even sweeter price. Whether you're celebrating Galentine's Day with friends, having a cozy night in with your person or are simply wanting to enjoy pizza night, Domino's any crust, any toppings deal will be a hit. This might just be our best deal yet!"

To find the nearest Domino's store and place an order, visit dominos.com.

About Domino's Pizza®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,000 stores in over 90 markets. Domino's had global retail sales of over $18.9 billion for the trailing four quarters ended September 8, 2024. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the third quarter of 2024. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2023 via digital channels and has developed several innovative ordering platforms including seven unique ways to order Domino's.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/delicious-deal-alert-dominos-launches-any-crust-any-toppings-for-9-99-each-302364583.html

SOURCE Domino's Pizza

FAQ

What is Domino's $9.99 any crust, any toppings deal in February 2025?

Domino's is offering any pizza with any toppings for $9.99 each when customers order online between February 10-March 2, 2025. The deal includes all crust options: Hand Tossed, Handmade Pan, New York Style, Gluten Free, and Crunchy Thin Crust.

How long is DPZ's $9.99 pizza promotion running?

The promotion runs for three weeks, from February 10 to March 2, 2025.

What crust options are included in Domino's February 2025 promotion?

The promotion includes all crust options: Hand Tossed, Handmade Pan, New York Style, Gluten Free, and Crunchy Thin Crust.

Is Domino's $9.99 deal available for both delivery and carryout?

Yes, the $9.99 deal is available for both delivery and carryout orders when ordered online through dominos.com.

Domino's Pizza Inc.

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