Douglas Elliman Introduces a New Era in Home Search
Douglas Elliman Realty has launched Elliman.com, featuring an AI-powered home discovery tool called Elliman Inspirations and a digital lifestyle hub named World of Elliman. The new platform enables personalized property searches and agent-client collaboration through AI-assisted technology.
The Elliman Inspirations suite includes features such as real-time collaboration, full property searchability, favorite tracking, photo-based searches, and AI-driven recommendations. The platform allows users to create custom 'collections' of listings and 'pin' specific photos into inspiration boards.
World of Elliman complements the platform by offering lifestyle content through publications like Elliman, Equestrian, and Vicinity magazines, alongside the digital-only Elliman Insider. The company partners with Knight Frank Residential to provide insights on global wealth trends.
Douglas Elliman Realty ha lanciato Elliman.com, che presenta uno strumento di scoperta di case potenziato dall'IA chiamato Elliman Inspirations e un hub digitale per lo stile di vita denominato World of Elliman. La nuova piattaforma consente ricerche immobiliari personalizzate e collaborazione tra agenti e clienti attraverso tecnologia assistita dall'IA.
La suite Elliman Inspirations include funzionalità come collaborazione in tempo reale, ricerca completa delle proprietà, tracciamento dei preferiti, ricerche basate su foto e raccomandazioni guidate dall'IA. La piattaforma consente agli utenti di creare 'collezioni' personalizzate di annunci e 'pinnare' foto specifiche in bacheche di ispirazione.
World of Elliman completa la piattaforma offrendo contenuti sullo stile di vita attraverso pubblicazioni come Elliman, Equestrian e Vicinity, insieme all'esclusivo Elliman Insider digitale. L'azienda collabora con Knight Frank Residential per fornire approfondimenti sulle tendenze della ricchezza globale.
Douglas Elliman Realty ha lanzado Elliman.com, que presenta una herramienta de descubrimiento de viviendas impulsada por IA llamada Elliman Inspirations y un centro digital de estilo de vida denominado World of Elliman. La nueva plataforma permite búsquedas de propiedades personalizadas y colaboración entre agentes y clientes a través de tecnología asistida por IA.
La suite Elliman Inspirations incluye características como colaboración en tiempo real, búsqueda completa de propiedades, seguimiento de favoritos, búsquedas basadas en fotos y recomendaciones impulsadas por IA. La plataforma permite a los usuarios crear 'colecciones' personalizadas de listados y 'fijar' fotos específicas en tableros de inspiración.
World of Elliman complementa la plataforma ofreciendo contenido de estilo de vida a través de publicaciones como Elliman, Equestrian y Vicinity, junto con el exclusivo Elliman Insider digital. La empresa se asocia con Knight Frank Residential para proporcionar información sobre tendencias de riqueza global.
더글라스 엘리먼 리얼티가 AI 기반의 주택 발견 도구인 엘리먼 인스피레이션스와 디지털 라이프스타일 허브인 월드 오브 엘리먼을 특징으로 하는 Elliman.com을 출시했습니다. 새로운 플랫폼은 AI 지원 기술을 통해 개인화된 부동산 검색 및 에이전트-클라이언트 협업을 가능하게 합니다.
엘리먼 인스피레이션스 제품군에는 실시간 협업, 전체 부동산 검색 가능성, 즐겨찾기 추적, 사진 기반 검색 및 AI 기반 추천과 같은 기능이 포함되어 있습니다. 이 플랫폼은 사용자가 맞춤형 '컬렉션'을 만들고 특정 사진을 영감 보드에 '핀'할 수 있도록 합니다.
월드 오브 엘리먼은 Elliman, Equestrian 및 Vicinity 잡지와 같은 출판물을 통해 라이프스타일 콘텐츠를 제공하여 플랫폼을 보완하며, 디지털 전용 엘리먼 인사이더도 포함됩니다. 이 회사는 글로벌 부의 트렌드에 대한 통찰력을 제공하기 위해 나이트 프랭크 레지덴셜과 파트너십을 맺고 있습니다.
Douglas Elliman Realty a lancé Elliman.com, qui propose un outil de découverte de maison alimenté par IA appelé Elliman Inspirations et un hub numérique de style de vie nommé World of Elliman. La nouvelle plateforme permet des recherches immobilières personnalisées et une collaboration entre agents et clients grâce à une technologie assistée par IA.
La suite Elliman Inspirations comprend des fonctionnalités telles que la collaboration en temps réel, la recherche complète de propriétés, le suivi des favoris, les recherches basées sur des photos et des recommandations alimentées par IA. La plateforme permet aux utilisateurs de créer des 'collections' personnalisées d'annonces et de 'fixer' des photos spécifiques sur des tableaux d'inspiration.
World of Elliman complète la plateforme en offrant du contenu sur le style de vie à travers des publications telles qu'Elliman, Equestrian et Vicinity, ainsi que l'exclusif Elliman Insider numérique. L'entreprise s'associe à Knight Frank Residential pour fournir des informations sur les tendances mondiales de la richesse.
Douglas Elliman Realty hat Elliman.com gestartet, das ein KI-gestütztes Werkzeug zur Wohnungsentdeckung namens Elliman Inspirations und ein digitales Lifestyle-Hub namens World of Elliman bietet. Die neue Plattform ermöglicht personalisierte Immobiliensuchen und die Zusammenarbeit zwischen Agenten und Kunden durch KI-unterstützte Technologie.
Die Elliman Inspirations Suite umfasst Funktionen wie Echtzeit-Zusammenarbeit, vollständige Durchsuchbarkeit von Immobilien, Favoritenverfolgung, foto-basierte Suchen und KI-gesteuerte Empfehlungen. Die Plattform ermöglicht es Benutzern, benutzerdefinierte 'Sammlungen' von Angeboten zu erstellen und spezifische Fotos in Inspirationsboards 'anzupinnen'.
World of Elliman ergänzt die Plattform, indem es Lifestyle-Inhalte über Publikationen wie Elliman, Equestrian und Vicinity sowie das digitale Only Elliman Insider anbietet. Das Unternehmen arbeitet mit Knight Frank Residential zusammen, um Einblicke in globale Vermögensstrends zu bieten.
- Launch of innovative AI-powered property search platform enhancing user experience
- Implementation of advanced real-time collaboration features between agents and clients
- Integration of sophisticated image recognition technology for photo-based property searches
- Strategic partnership with Knight Frank Residential for global market insights
- None.
Insights
Douglas Elliman's new Elliman.com platform represents a strategic technology investment centered on AI-powered property search capabilities. The platform introduces several notable innovations: image-based search functionality, personalized recommendation engines, and collaborative tools connecting agents with clients in real-time.
From a competitive standpoint, this platform positions Douglas Elliman to potentially capture higher engagement in the luxury real estate segment where personalized service remains paramount. The real estate-trained AI that monitors client preferences creates a data advantage that could compound over time as the system learns from user interactions.
While no implementation costs or ROI projections are disclosed, this development addresses a critical evolution in real estate technology where consumers increasingly expect digital-first experiences. The combination of AI-driven personalization with agent expertise reflects an intelligent hybrid approach rather than attempting to disintermediate agents entirely.
The integration of lifestyle content through World of Elliman indicates a sophisticated understanding of luxury marketing principles - moving beyond transactional relationships to create deeper brand engagement. This mirrors successful strategies in other luxury sectors where content marketing drives customer acquisition and retention.
This platform's true value will ultimately depend on three factors: agent adoption rates, actual user experience quality, and measurable improvements in conversion metrics. Without specifics on deployment timelines or performance benchmarks, investors should view this as a necessary strategic initiative rather than a guaranteed market differentiator.
Douglas Elliman's platform launch occurs against a backdrop of accelerating digital transformation in real estate brokerage services. The AI-powered search tools address a persistent challenge in luxury real estate: efficiently matching discerning clients with properties that align with their precise aesthetic and lifestyle preferences.
The emphasis on collaborative tools between agents and clients represents an evolution beyond basic listing platforms. By creating an agent-branded, AI-assisted discovery environment, Douglas Elliman is preserving the high-touch relationship aspect of luxury transactions while augmenting it with data-driven insights.
The platform's ability to track behaviors and preferences creates valuable intelligence for agents, potentially shortening sales cycles and improving matching accuracy. The image recognition technology addresses a fundamental limitation in traditional search parameters, which often fail to capture subjective elements like design aesthetic and ambiance that drive luxury purchasing decisions.
The World of Elliman content hub demonstrates understanding that luxury real estate purchases are lifestyle decisions, not merely transactions. By connecting properties to complementary interests like art, yachting and equestrian pursuits, Douglas Elliman strengthens its position with ultra-high-net-worth individuals who view real estate as part of a broader portfolio of lifestyle assets.
For a brokerage with
Premier brokerage launches first-ever luxury lifestyle website with AI-powered property search platform
This marks a significant advancement in connecting buyers with their dream homes, delivering a more tailored and engaging real estate experience. In addition to reimagining the property search journey, the platform also introduces World of Elliman—a dynamic, digital lifestyle hub that features original content celebrating the unique people, passions, pursuits, and properties that inspire us.
"The launch of this new digital destination and platform truly represents a new era in home search," said Michael S. Liebowitz, President and Chief Executive Officer of Douglas Elliman Inc. "As a company with innovation and entrepreneurship at its core, Douglas Elliman is dedicated to providing a discovery and collaboration experience that exemplifies these virtues."
A sleek, innovative digital experience, Elliman Inspirations enables agents to host clients in an agent-branded, AI-assisted home discovery, comparison, and search experience. Behind the scenes, real estate-trained Al technology monitors preferences and behaviors and gives agents contextually relevant suggestions for prompting clients toward their new home purchase. Clients can even search by image to capture listings for sale that match their desired home aesthetic. Furthermore, behavior and match score-based AI recommendations help convert clients with ease.
"In an industry that thrives on the power of personal relationships, Douglas Elliman has always been committed to helping our agents forge meaningful connections with clients," said Liebowitz. "By that measure, World of Elliman and Elliman Inspirations promise to enhance and elevate the way agents and clients connect and build lasting relationships around the real estate journey."
The iterative Elliman Inspirations suite of robust capabilities includes:
- Real-time collaboration between agents and clients—with the ability to share commentary, send listings, build "collections" of listings, and track insights and preferences—to make a far more impactful, personalized, and targeted search
- Full searchability of all live listings in any city, neighborhood, zip, or custom boundaries that can be "drawn on a map"
- Ability to track favorite properties and organize a search into personalized folders of listings
- Allows users to "pin" specific photos from listings into a custom page of "inspirations" that reflect their unique tastes and preferences
- Advanced image recognition so that searches can be conducted by using photos—whether a "pinned inspiration" or any uploaded photo
- The platform constantly works to understand the client, share personalized recommendations of new listings, and alert the agent with all the insights needed to deliver a value-added and targeted home search.
"Elliman Inspirations represents a quantum leap in real estate marketing and technology. By seamlessly blending AI-powered personalization with agent expertise, we're transforming the home search from a transactional process to an immersive, tailored journey," said Elliman Executive Vice President and Chief Marketing Officer Stephanie Garbarini. "Our agents can now provide unprecedented insight and convenience, leveraging intelligent recommendations that truly understand client preferences and behavior."
"We built Elliman Inspirations to be a shared space for agents and clients to find and sell homes that align with clients' lifestyles, budgets, and unique preferences," said Connie Mui-Reilly, Executive Vice President and Chief Information Officer of Douglas Elliman. "With sophisticated tools for collecting and sharing images through personal 'mood boards,' this new platform will dramatically enrich and advance the real estate discovery experience."
World of Elliman
World of Elliman redefines the art of living—seamlessly blending how we live, work, and dream. More than buying and selling residences, we curate lifestyles that reflect global perspectives, personal achievements, and a commitment to excellence—a sanctuary where luxury meets purpose, and every architectural detail tells a story of success.
Through exclusive publications like Elliman, Equestrian, and Vicinity magazines, alongside the digital-only Elliman Insider, Douglas Elliman celebrates the intersection of luxury real estate with passions such as art, yachting, and equestrian pursuits cherished by our clientele. In partnership with
"As a leading luxury real estate brokerage with global reach, we have deep expertise in the lives and passions of our clients," said Garbarini. "The new Elliman.com and World of Elliman will enable us to raise the bar on the content we produce going forward, educating clients not just on the real estate they are acquiring, but also the lifestyle that comes with it."
About Douglas Elliman Inc.
Douglas Elliman Inc. (NYSE: DOUG, "Douglas Elliman") owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in
Investors and others should note that we may post information about Douglas Elliman on our website at www.elliman.com or, if applicable, on our accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube or other social media platforms. It is possible that the postings or releases could include information deemed to be material information. Therefore, we encourage investors, the media and others interested in Douglas Elliman to review the information we post on our website at www.elliman.com and on our social media accounts.
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FAQ
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