Dorman Introduces Aftermarket-First Loaded Brake Backing Plates
Dorman Products, Inc. (NASDAQ:DORM) has launched a new line of loaded brake backing plates designed for over 3 million Ford Super Duty pickups and Excursion SUVs. These pre-assembled solutions aim to simplify repairs, reduce labor time, and minimize customer callbacks. Original equipment backing plates are prone to rust, making this innovation a welcomed solution for technicians. Backed by a limited lifetime warranty, these products promise to enhance repair processes and increase shop profits while providing vehicle owners with a reliable DIY option.
- Launch of loaded brake backing plates for over 3 million vehicles, enhancing aftermarket solutions.
- Pre-assembled units simplify repairs and reduce labor time.
- Limited lifetime warranty signifies confidence in product quality.
- Complete solutions help eliminate misdiagnosis and incorrect repairs, lowering customer comebacks.
- Potential for increased shop profits due to efficiency in service.
- None.
Highlights
- Aftermarket-exclusive solutions fit more than 3 million Ford Super Duty pickups and Excursion SUVs
- Pre-assembled solutions help simplify repairs, decrease labor time and reduce customer comebacks
COLMAR, Pa., Jan. 15, 2021 (GLOBE NEWSWIRE) -- Dorman Products, Inc. (NASDAQ:DORM) is announcing today its new line of loaded brake backing plates, with initial coverage for more than 3 million Ford Super Duty pickup trucks and Excursion SUVs on the road.
Original equipment backing plates on millions of popular passenger vehicles may rust and rot, exposing the parking brake shoes, springs and hardware to damage. Removing, evaluating and trying to salvage and reassemble those critical damaged components can be a tedious process for service technicians.
Dorman’s new loaded backing plates, also known as parking brake assemblies, are all-in-one solutions that help save service technicians time, and help eliminate the potential misdiagnosis, incorrect repairs and customer comebacks that can result from reinstalling old components and hardware.
"We are always looking for new ways to simplify repairs for technicians and DIYers, with innovative solutions that ease the installation, or provide improved performance," said David Cohen, Dorman's Senior Vice President of Product. "By constantly being first to introduce new solutions like these, we're leading the way in ensuring the strength and vitality of the automotive aftermarket."
These assemblies are 100-percent newly manufactured and backed by a limited lifetime warranty. They are vehicle- and position-specific replacements for the original equipment assemblies, and the first releases in the line fit more than a decade’s worth of Ford Super Duty trucks, along with select Excursion model years. Each pre-assembled unit includes the backing plate, parking brakes shoes, shoe actuator and parking brake shoe hardware to help ensure a professional repair.
“Rusted backing plates are a common issue in certain regions, leading to inoperative parking brakes, and the only previous aftermarket solution for these repairs was to piece together a backing plate and parking brake shoe assembly,” said Gabriel Kovacs, Innovation Product Manager at Dorman. “We wanted to offer a complete solution for the end user to restore parking brake operation in one package.”
This latest Dorman aftermarket-exclusive repair solution can help increase shop profits by making the time required for this common repair efficient and predictable. It can also make this job easier for vehicle owners to take on themselves, by removing the uncertainty and hassle of a potentially challenging brake repair job.
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Note: Vehicle-in-Operation (VIO) information in this press release is based on Dorman’s analysis of third-party reports.
Contact: Steve Gisondi, Vice President of Marketing
Email: sgisondi@dormanproducts.com
About Dorman Products
Dorman gives repair professionals and vehicle owners greater freedom to fix cars and trucks by focusing on solutions first. For over 100 years, we have been one of the automotive aftermarket industry’s pioneering problem solvers, releasing tens of thousands of replacement products engineered to save time and money and increase convenience and reliability.
Founded and headquartered in the United States, we are a global organization offering an always-evolving catalog of parts, covering both light duty and heavy duty vehicles, from chassis to body, from underhood to undercar, and from hardware to complex electronics. See our full offering and learn more at DormanProducts.com.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on current expectations that involve a number of known and unknown risks, uncertainties and other factors (many of which are outside of our control) which may cause actual events to be materially different from those expressed or implied by such forward-looking statements. For additional information concerning factors that could cause actual results to differ materially from the information contained in this press release, please see Dorman’s prior press releases and filings with the U.S. Securities and Exchange Commission (“SEC”), including Dorman’s most recent annual report on Form 10-K, its Form 10-Q for the quarter ended September 26, 2020 and its other SEC filings. Dorman is under no obligation to (and expressly disclaims any such obligation to) update any of the information in this press release if any forward-looking statement later turns out to be inaccurate whether as a result of new information, future events or otherwise.
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