Can-Am Sets its Sights on Becoming a Global Electric Motorcycle Leader with Launch of Can-Am Pulse and Origin

Rhea-AI Summary

Can-Am, a brand of BRP Inc. (TSX: DOO) (NASDAQ: DOOO), has announced the launch of its 2025 Can-Am Pulse and Can-Am Origin all-electric motorcycle lineup. These models feature BRP's proprietary Rotax E-Power technology, offering instant torque and a liquid-cooled system for optimal performance. Key features include:

- Quick charging: 20% to 80% in 50 minutes using Level 2 charging
- 10.25-inch touchscreen display with Apple CarPlay
- BRP GO! App connectivity
- Active ReGen system for enhanced control and battery efficiency
- Multiple riding modes
- Estimated city range: up to 160 km (100 miles) for Pulse, 145 km (90 miles) for Origin

Pre-orders are now available in select countries, with production starting in Q4 2024 and global deliveries in early 2025.

Positive

• Launch of new all-electric motorcycle lineup, potentially opening new market segments
• Proprietary Rotax E-Power technology offering instant torque and efficient cooling system
• Quick charging capability: 20% to 80% in 50 minutes
• Advanced features like 10.25-inch touchscreen, Apple CarPlay, and BRP GO! App connectivity
• Multiple riding modes and customization options with LinQ accessories

Negative

• Production not starting until Q4 2024, potentially lagging behind competitors
• initial availability in select countries

Insights

Electric Vehicle Industry Expert

Can-Am's entry into the electric motorcycle market is a significant move that could reshape the industry landscape. The company leverages its 80-year powersports legacy to introduce two distinct models, the Pulse for urban riders and the Origin for adventure seekers. Their proprietary Rotax E-Power technology, featuring a 11 kW or 35 kW power unit, aims to deliver competitive performance.

The liquid-cooled system addressing battery degradation and the quick charging capability (20% to 80% in 50 minutes) are notable features that could give Can-Am an edge. However, the estimated ranges of 160 km for Pulse and 145 km for Origin in city conditions are modest compared to some competitors. The success of these models will likely depend on their pricing strategy and ability to capture market share in a rapidly evolving sector.

Market Research Analyst

Can-Am's strategic launch into the electric motorcycle market demonstrates BRP's commitment to diversification and sustainable transportation. The company is targeting two distinct segments: urban commuters with the Pulse and adventure enthusiasts with the Origin. This dual approach could help Can-Am capture a broader market share.

The focus on user-friendly features like the absence of a clutch, reverse function and integration with Apple CarPlay suggests an attempt to attract new riders to the motorcycle market. The pre-order availability in multiple European countries, the US and Canada indicates a well-planned global rollout strategy. However, the 2025 delivery timeline may be a disadvantage in the fast-moving EV market. The success of this venture will depend on Can-Am's ability to leverage its brand recognition and dealer network to compete with established electric motorcycle manufacturers and new entrants.

Financial Analyst

BRP Inc.'s (TSX: DOO) (NASDAQ: DOOO) expansion into the electric motorcycle market through its Can-Am brand represents a significant diversification of its product portfolio. This move aligns with the global shift towards electric vehicles and could open new revenue streams for the company. The investment in proprietary technology like the Rotax E-Power unit and the liquid-cooled system demonstrates a long-term commitment to the EV space.

However, investors should note that the financial impact will not be immediate, with production starting in Q4 2024 and deliveries in 2025. The success of this venture will depend on factors such as pricing (not disclosed in the announcement), production costs and market reception. While the move is strategically sound, it also involves significant R&D and marketing investments, which could impact short-term profitability. Long-term potential exists if Can-Am can establish itself as a major player in the electric motorcycle market.

Pre-Orders for Can-Am Pulse and Origin Models Open Now

VALCOURT, QC, Aug. 20, 2024 /PRNewswire/ - Can-Am, iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOOO), is energizing the motorcycle industry by announcing the availability of its highly-anticipated 2025 Can-Am Pulse and Can-Am Origin all-electric motorcycle lineup. Building on BRP's rich 80-year history of powersports innovation and excellence, Can-Am is changing the dynamic and opening the road to a new generation of riders and electric vehicle enthusiasts.

"Today, we are reclaiming our two-wheel heritage by bringing new excitement to the electric motorcycle industry," said José Boisjoli, President and CEO of BRP. "50 years ago, Can-Am celebrated many victories with its Track 'n Trail motorcycles, and we are bringing that pedigree back with a focus on modern electric power, connectivity and thrill. We intend to become a global leader in that space with true innovation designed to simplify the riding experience for new riders and introduce electric motorcycles to all."

The Can-Am Pulse and Origin models redefine the ride and awaken the energy in every rider, whether in the city or off the beaten path. Each is driven by an all-new Rotax E-Power power unit (11 kW or 35 kW) – BRP's proprietary electric technology – which delivers instant torque on demand, merging pulsating performance with style and sophistication.

A key feature of the Can-Am motorcycle lineup that sets it apart is an innovative liquid-cooled system, which includes the battery, charger, inverter, and motor. The system significantly limits battery degradation over time while simultaneously optimizing range and charge time. In fact, riders will experience quick and efficient charging each and every time and in any condition – from 20% to 80% in 50 minutes – using Level 2 charging at home or at automotive charging stations.

2025 Can-Am Pulse

The Can-Am Pulse is crafted for the energy of city life. An agile and nimble naked motorcycle designed for smart commuters and urban explorers, it features a massive 10.25-inch touchscreen display with Apple CarPlay, allowing riders to navigate with ease and stay connected to each ride with the BRP GO! App. It also has a unique feature, an Active ReGen system that provides enhanced control and smooth deceleration while giving more power back to the battery.

The Can-Am Pulse stands balanced with a low center of gravity and ride height, and presents a comfortable yet assertive riding position, maximizing agility in an active urban environment. Four riding modes – Normal, Sport+, ECO and Rain – allow it to adapt to different environments and rider preferences, while KYB suspension with 140mm of travel at the forks keep it planted with a sportier feel. The optional "Pulse 73" trim – a tribute to Can-Am's motorcycling past – adds LED lighting, LinQ gauge spoiler, and signature paint and badging.

2025 Can-Am Origin

The Can-Am Origin is engineered for adventure beyond city limits. It boasts the same Active ReGen and connective technology as the Pulse, and wields unmistakable Can-Am DNA and motocross heritage with all-terrain readiness, enhanced suspension, and dual sport tires. It adds an Off-Road riding mode, and its high ground clearance and full KYB suspension with 255mm of travel up front and adjustability in the rear inspire confidence off the beaten path and firm planting on paved roadways. The Can-Am Origin offers six riding modes: Normal, Sport, ECO, Rain, Off-Road and Off-Road+.

Simply put, the adventure-packed Can-Am Origin brings new exhilaration to both the street and the trail with a modern, multi-terrain capability. An optional "Origin 73" trim adds LED lighting, LinQ windscreen, and signature paint and badging.

Both the Can-Am Pulse and Origin come standard with a durable 8.9 kWh battery that has been battle-tested in scorching desert heat and cold winter temperatures. The system powers the Can-Am Pulse to an estimated city range of up to 160 km (100 miles), and the Can-Am Origin to an estimated city range of up to 145 km (90 miles).

The Can-Am Pulse and Origin are built to be easy to use and easy to ride for new and seasoned riders alike. Without a standard clutch and transmission, riders can simply twist the throttle and instantly feel the acceleration and premium riding experience. Additionally, riders no longer have to walk their bike backward into position, as both of these new models feature a reverse function. Riders will also appreciate the near-silent and vibration-free experience, as well as the smooth and precise power delivery even in tight, low speed situations.

With more than 20 compatible LinQ Nano tool-free accessories for both the Can-Am Pulse and Origin models, there are multiple configurations for a wholly personalized ride experience.

Pre-orders for Can-Am Pulse and Can-Am Origin are now available at select BRP dealerships in France, Germany, Spain, UK, Italy, Belgium, the Netherlands, Norway, Sweden, Finland, Austria, the United States, and Canada. People can visit a Can-Am motorcycle dealership and order the model of their choice, with production starting in Q4 of 2024 and global deliveries starting in early 2025.

All Can-Am motorcycles globally are backed by an extensive vehicle and battery warranty. To learn more about the exciting new electric Can-Am motorcycles, including warranty information and current sales promotions, visit a local Can-Am motorcycle dealer or go to www.canammotorcycles.com.

About BRP

BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines and exploring new low voltage and human assisted product categories. Headquartered in Quebec, Canada, BRP has annual sales of CA$10.4 billion from over 130 countries and a global workforce of close to 20,000 driven, resourceful people.

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Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

Caution concerning forward-looking statements

Certain information included in this release, including, but not limited to, statements relating to the Company's intention to become a global electric motorcycle leader with the launch of the Can-Am Pulse and Origin motorcycles, the expected dates of production and global deliveries of such products, their respective features, the effect these products and their features are expected to have on the industry, on consumers and on the Company, and other statements that are not historical facts, are "forward-looking statements" within the meaning of Canadian and United States securities laws. Forward-looking statements are typically identified by the use of terminology such as "may", "will", "would", "should", "could", "expects", "forecasts", "plans", "intends", "trends", "indications", "anticipates", "believes", "estimates", "outlook", "predicts", "projects", "likely" or "potential" or the negative or other variations of these words or other comparable words or phrases. Forward looking statements, by their very nature, involve inherent risks and uncertainties and are based on several assumptions, both general and specific. The Company cautions that its assumptions may not materialize and that current economic conditions render such assumptions, although reasonable at the time they were made, subject to greater uncertainty. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of the Company to be materially different from the outlook or any future results or performance implied by such statements. Further details and descriptions of these and other factors are disclosed in the Company's Management's Discussion and Analysis for the fiscal year ended on January 31, 2024.

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SOURCE BRP Inc.

FAQ

When will the Can-Am Pulse and Origin electric motorcycles be available for purchase?

Pre-orders for the Can-Am Pulse and Origin are now available at select BRP dealerships in various countries. Production is set to start in Q4 2024, with global deliveries beginning in early 2025.

What is the estimated range of the Can-Am Pulse and Origin electric motorcycles?

The Can-Am Pulse has an estimated city range of up to 160 km (100 miles), while the Can-Am Origin has an estimated city range of up to 145 km (90 miles).

What charging capabilities do the new Can-Am electric motorcycles offer?

The Can-Am Pulse and Origin feature quick and efficient charging, going from 20% to 80% in 50 minutes using Level 2 charging at home or at automotive charging stations.

What are the key features of the Can-Am Pulse and Origin electric motorcycles?

Key features include Rotax E-Power technology, a 10.25-inch touchscreen display with Apple CarPlay, BRP GO! App connectivity, Active ReGen system, multiple riding modes, and compatibility with LinQ accessories for customization.

How might the launch of electric motorcycles impact BRP's stock (NASDAQ: DOOO)?

The launch of Can-Am electric motorcycles could potentially open new market segments for BRP, which may positively impact the DOOO stock. However, the effect will depend on market reception and sales performance when the products become available in 2025.