Zippo Ignites Data-Fueled Revenue Growth with Domo
Domo (Nasdaq: DOMO) announces that Zippo, the iconic lighter manufacturer, has successfully implemented Domo's data integration platform to unify its multi-channel data operations. The partnership has delivered significant results:
- 12% increase in attributed revenue through connected paid media, global social media, and owned media
- 32% boost in annual cart flow revenue by addressing cart abandonment issues
- $250K annual savings in U.S. e-commerce shipping costs
Utilizing Domo's library of over 1,000 data connectors, Zippo has transformed its previously siloed data into a centralized, real-time data repository. This integration enables the company to optimize campaigns, adapt strategies, and measure impact across its diverse product range, including lighters, eyewear, cutlery, candles, and outdoor gear.
Domo (Nasdaq: DOMO) annuncia che Zippo, il famoso produttore di accendini, ha implementato con successo la piattaforma di integrazione dei dati di Domo per unificare le sue operazioni di dati multicanale. La partnership ha portato risultati significativi:
- Aumento del 12% nel fatturato attribuito attraverso media a pagamento connessi, social media globali e media di proprietà
- Aumento del 32% nel fatturato annuale del flusso del carrello affrontando i problemi di abbandono del carrello
- Risparmi annuali di $250K nei costi di spedizione dell'e-commerce negli Stati Uniti
Utilizzando la libreria di Domo con oltre 1.000 connettori di dati, Zippo ha trasformato i suoi dati precedentemente isolati in un repository di dati centralizzato e in tempo reale. Questa integrazione consente all'azienda di ottimizzare le campagne, adattare le strategie e misurare l'impatto attraverso la sua diversificata gamma di prodotti, inclusi accendini, occhiali, posate, candele e attrezzature per attività all'aperto.
Domo (Nasdaq: DOMO) anuncia que Zippo, el icónico fabricante de encendedores, ha implementado con éxito la plataforma de integración de datos de Domo para unificar sus operaciones de datos multicanal. La asociación ha dado resultados significativos:
- Aumento del 12% en ingresos atribuidos a través de medios pagados conectados, redes sociales globales y medios propios
- Aumento del 32% en los ingresos anuales del flujo del carrito al abordar los problemas de abandono del carrito
- Ahorros anuales de $250K en costos de envío de comercio electrónico en EE. UU.
Utilizando la biblioteca de Domo de más de 1,000 conectores de datos, Zippo ha transformado sus datos previamente aislados en un repositorio de datos centralizado y en tiempo real. Esta integración permite a la empresa optimizar campañas, adaptar estrategias y medir el impacto en su diversa gama de productos, incluidos encendedores, gafas, utensilios, velas y equipo para actividades al aire libre.
Domo (Nasdaq: DOMO)는 Zippo, 상징적인 라이터 제조업체가 Domo의 데이터 통합 플랫폼을 성공적으로 구현하여 다채널 데이터 운영을 통합했다고 발표했습니다. 이 파트너십은 중요한 결과를 가져왔습니다:
- 연결된 유료 미디어, 글로벌 소셜 미디어 및 소유 미디어를 통한 수익 12% 증가
- 장바구니 이탈 문제를 해결하여 연간 장바구니 흐름 수익 32% 증가
- 미국 전자상거래 배송 비용에서 연간 $250K 절감
Domo의 1,000개 이상의 데이터 커넥터 라이브러리를 활용하여 Zippo는 이전에 격리된 데이터를 중앙 집중식 실시간 데이터 저장소로 변환했습니다. 이 통합은 회사가 캠페인을 최적화하고, 전략을 조정하며, 라이터, 안경, 식기, 양초 및 야외 장비를 포함한 다양한 제품군의 영향을 측정할 수 있도록 합니다.
Domo (Nasdaq: DOMO) annonce que Zippo, le fabricant emblématique de briquets, a réussi à mettre en œuvre la plateforme d'intégration de données de Domo pour unifier ses opérations de données multicanaux. Ce partenariat a donné des résultats significatifs :
- Augmentation de 12 % des revenus attribués grâce aux médias payants connectés, aux médias sociaux mondiaux et aux médias détenus
- Augmentation de 32 % des revenus annuels du flux de panier en s'attaquant aux problèmes d'abandon de panier
- Économies annuelles de 250 000 $ sur les coûts d'expédition du commerce électronique aux États-Unis
En utilisant la bibliothèque de Domo de plus de 1 000 connecteurs de données, Zippo a transformé ses données auparavant isolées en un référentiel de données centralisé et en temps réel. Cette intégration permet à l'entreprise d'optimiser ses campagnes, d'adapter ses stratégies et de mesurer l'impact sur sa gamme diversifiée de produits, y compris des briquets, des lunettes, des couverts, des bougies et du matériel de plein air.
Domo (Nasdaq: DOMO) gibt bekannt, dass Zippo, der ikonische Feuerzeughersteller, die Datenintegrationsplattform von Domo erfolgreich implementiert hat, um seine Multichannel-Datenoperationen zu vereinheitlichen. Die Partnerschaft hat bedeutende Ergebnisse geliefert:
- 12% Umsatzsteigerung durch verbundene bezahlte Medien, globale soziale Medien und eigene Medien
- 32% Steigerung des jährlichen Umsatzes aus dem Warenkorb durch die Behebung von Warenkorbabbruchproblemen
- Jährliche Einsparungen von 250.000 USD bei den Versandkosten des E-Commerce in den USA
Durch die Nutzung der Domo-Bibliothek mit über 1.000 Datenkonnektoren hat Zippo seine zuvor isolierten Daten in ein zentrales, Echtzeit-Datenrepository umgewandelt. Diese Integration ermöglicht es dem Unternehmen, Kampagnen zu optimieren, Strategien anzupassen und die Auswirkungen auf sein vielfältiges Produktangebot, einschließlich Feuerzeuge, Brillen, Besteck, Kerzen und Outdoor-Ausrüstung, zu messen.
- 12% increase in attributed revenue from media integration
- 32% increase in annual cart flow revenue
- $250K annual cost savings in shipping
- Successful expansion of platform usage across multiple departments
- Previous data silos were limiting business performance
- Cart abandonment issues identified in customer journey
Insights
Domo's case study with Zippo represents a meaningful customer success story with quantifiable business impact that addresses several key investor concerns about Domo's value proposition and growth potential. The implementation delivered
What's particularly noteworthy is the expansion pattern - Zippo initially deployed Domo for marketing data challenges before extending usage across multiple departments. This land-and-expand model is important for Domo's growth strategy, as increasing revenue from existing customers typically costs significantly less than acquiring new ones. For a company with Domo's market cap (
The implementation highlights Domo's technical differentiation through its 1,000+ data connectors that unified Zippo's disparate data sources - a common challenge for legacy companies with siloed systems. This positions Domo to target similar mid-sized enterprises undergoing digital transformation, a potentially lucrative market segment less contested by tech giants.
While a single customer success story isn't material enough to significantly alter Domo's financial trajectory, it provides evidence that Domo can deliver measurable business value in an increasingly competitive data analytics market. Investors should watch for acceleration in similar case studies and whether these implementations translate to improved gross margins and reduced customer acquisition costs in upcoming earnings reports.
SILICON SLOPES,
Founded in 1932, Zippo is a global organization with subsidiary companies marketing and selling a broad and diverse product range including its world-famous lighters and lighter fuel, eyewear, cutlery, candles and outdoor gear. While the decades of success and wide variety of products meant Zippo had plenty of data available, the company had struggled with disparate sources of data. These silos created challenges for understanding all of its data and identifying its audiences’ needs.
Using its library of more than 1,000 data connectors, Domo helped bring a single source of truth to Zippo’s teams around the globe. Domo’s AI and data products platform provides Zippo with a central repository of accurate, real-time data, which it uses to optimize campaigns, adapt and pivot strategies and measure impact.
"We have seen incredible success from Domo's transformative approach to data integration," said John Sicher, executive vice president of marketing and innovation at Zippo. "We've always had comprehensive data, but Domo provides a critical solution for synthesizing our insights, enabling more meaningful and strategic conversations across our organization."
Domo was first used to help Zippo understand and tackle marketing data challenges, and has since expanded to additional use cases across the company, including:
-
Realizing a
12% attributed revenue increase by connecting Zippo's paid media, global social media and owned media. -
Identifying cart abandonment issues in Zippo's customer journey flows; creating new flows through Domo which has helped increase annual cart flow revenue by
32% . -
Using Domo to analyze Zippo's
U.S. e-commerce shipping cost invoices saved the company$250 K
"As someone that collected Zippos in their teenage years, working with such an iconic brand is both nostalgic and thrilling for me. It's incredible to see how a legacy company like Zippo, with wide-ranging sources of data, leverages Domo to transform how they democratize data insights for everyone in the organization,” said Mark Maughan, chief analytics officer and SVP of customer success at Domo. “As others in the organization saw how we were able to help streamline Zippo’s marketing insights and drive success, more departments wanted Domo. Having the right data and insights drives results and we’re thrilled for the continuation and expansion of our partnership with Zippo to deliver measurable business impact.”
To learn more about how innovative organizations like Zippo are using Domo to put data to work for everyone, visit www.domo.com/customers.
About Zippo
One of the most recognized brands in the world, Zippo was founded in 1932 in
About Domo
Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customer’s preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X and Facebook.
Domo is a registered trademark of Domo, Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250227343558/en/
Zippo Contact
Andrew Liuzzo
aliuzzo@zippo.com
Domo Contact
Cynthia Cowen
PR@domo.com
Source: Domo
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