Domo and Weather Trends International Take Enterprises by Storm with Real-time and Year-Ahead Weather-Driven Sales Forecasting
Domo (Nasdaq: DOMO) has announced a strategic partnership with Weather Trends International (WTI) to revolutionize weather-based sales forecasting. The collaboration introduces WT360, a solution powered by Domo's AI and data products platform that provides real-time, year-ahead weather predictions and their impact on sales.
The new platform transforms WTI's previously manual forecasting system into an interactive, continuously updated solution that directly connects with clients' sales data. WT360's Power of 1 Degree® technology monitors global weather data in real-time, offering actionable insights for inventory, marketing, and resource allocation.
Early success has been demonstrated by a major home appliance manufacturer who used the platform to prevent order cancellations by proving the correlation between temperature drops and heater sales (7% increase per degree colder). The manufacturer successfully used WT360's forecast of the coldest winter in 7 years to maintain orders and ultimately increase annual sales.
Domo (Nasdaq: DOMO) ha annunciato una partnership strategica con Weather Trends International (WTI) per rivoluzionare le previsioni di vendita basate sul meteo. La collaborazione introduce WT360, una soluzione alimentata dalla piattaforma di prodotti di dati e intelligenza artificiale di Domo che fornisce previsioni meteorologiche in tempo reale e per l'anno a venire, insieme al loro impatto sulle vendite.
La nuova piattaforma trasforma il precedente sistema di previsione manuale di WTI in una soluzione interattiva, continuamente aggiornata, che si collega direttamente con i dati di vendita dei clienti. La tecnologia Power of 1 Degree® di WT360 monitora i dati meteorologici globali in tempo reale, offrendo approfondimenti utili per la gestione dell'inventario, il marketing e l'allocazione delle risorse.
Un primo successo è stato dimostrato da un importante produttore di elettrodomestici che ha utilizzato la piattaforma per prevenire cancellazioni di ordini dimostrando la correlazione tra i cali di temperatura e le vendite di stufe (aumento del 7% per ogni grado di freddo). Il produttore ha utilizzato con successo la previsione di WT360 riguardo l'inverno più freddo degli ultimi 7 anni per mantenere gli ordini e, in ultima analisi, aumentare le vendite annuali.
Domo (Nasdaq: DOMO) ha anunciado una asociación estratégica con Weather Trends International (WTI) para revolucionar las previsiones de ventas basadas en el clima. La colaboración introduce WT360, una solución impulsada por la plataforma de productos de datos e inteligencia artificial de Domo que proporciona predicciones meteorológicas en tiempo real y para el año siguiente, así como su impacto en las ventas.
La nueva plataforma transforma el sistema de previsión manual de WTI en una solución interactiva, actualizada continuamente, que se conecta directamente con los datos de ventas de los clientes. La tecnología Power of 1 Degree® de WT360 monitorea los datos meteorológicos globales en tiempo real, ofreciendo información útil para la gestión de inventarios, marketing y asignación de recursos.
Un éxito temprano ha sido demostrado por un importante fabricante de electrodomésticos que utilizó la plataforma para prevenir cancelaciones de pedidos al demostrar la correlación entre las caídas de temperatura y las ventas de calefactores (un aumento del 7% por cada grado más frío). El fabricante utilizó con éxito la previsión de WT360 sobre el invierno más frío en 7 años para mantener los pedidos y, en última instancia, aumentar las ventas anuales.
Domo (Nasdaq: DOMO)는 Weather Trends International (WTI)와의 전략적 파트너십을 발표하여 날씨 기반 판매 예측을 혁신하고자 합니다. 이 협력은 Domo의 AI 및 데이터 제품 플랫폼을 기반으로 한 WT360을 도입하며, 이는 실시간 및 1년 치 날씨 예측과 그로 인한 판매 영향력을 제공합니다.
새로운 플랫폼은 WTI의 기존 수동 예측 시스템을 고객의 판매 데이터와 직접 연결되는 상호작용적인 지속 업데이트 솔루션으로 전환합니다. WT360의 Power of 1 Degree® 기술은 전 세계의 날씨 데이터를 실시간으로 모니터링하여 재고, 마케팅 및 자원 배분에 대한 실행 가능한 통찰력을 제공합니다.
초기 성공 사례로는 주요 가전제품 제조업체가 플랫폼을 사용하여 온도 하락과 난방기 판매 간의 상관관계를 입증함으로써 주문 취소를 방지한 사례가 있습니다(기온이 1도 내려갈 때마다 7% 증가). 이 제조업체는 지난 7년 중 가장 추운 겨울에 대한 WT360의 예측을 성공적으로 사용하여 주문을 유지하고 궁극적으로 연간 판매를 증가시켰습니다.
Domo (Nasdaq: DOMO) a annoncé un partenariat stratégique avec Weather Trends International (WTI) pour révolutionner les prévisions de vente basées sur la météo. Cette collaboration introduit WT360, une solution alimentée par la plateforme de produits de données et d'intelligence artificielle de Domo qui fournit des prévisions météorologiques en temps réel et pour l'année à venir, ainsi que leur impact sur les ventes.
La nouvelle plateforme transforme le système de prévision manuel de WTI en une solution interactive, continuellement mise à jour, qui se connecte directement aux données de vente des clients. La technologie Power of 1 Degree® de WT360 surveille les données météorologiques mondiales en temps réel, offrant des informations exploitables pour la gestion des stocks, le marketing et l'allocation des ressources.
Un premier succès a été démontré par un grand fabricant d'électroménagers qui a utilisé la plateforme pour prévenir les annulations de commandes en prouvant la corrélation entre les baisses de température et les ventes de chauffages (augmentation de 7 % par degré plus froid). Le fabricant a utilisé avec succès la prévision de WT360 concernant l'hiver le plus froid depuis 7 ans pour maintenir les commandes et, en fin de compte, augmenter les ventes annuelles.
Domo (Nasdaq: DOMO) hat eine strategische Partnerschaft mit Weather Trends International (WTI) angekündigt, um die wetterbasierte Verkaufsprognose zu revolutionieren. Die Zusammenarbeit führt WT360 ein, eine Lösung, die von Domo's KI- und Datenproduktplattform betrieben wird und Echtzeit-Wettervorhersagen für das kommende Jahr sowie deren Auswirkungen auf den Verkauf bereitstellt.
Die neue Plattform verwandelt WTI's zuvor manuelles Prognosesystem in eine interaktive, kontinuierlich aktualisierte Lösung, die direkt mit den Verkaufsdaten der Kunden verbunden ist. Die Power of 1 Degree®-Technologie von WT360 überwacht globale Wetterdaten in Echtzeit und bietet umsetzbare Einblicke für Inventar, Marketing und Ressourcenallokation.
Frühe Erfolge wurden von einem großen Haushaltsgerätehersteller demonstriert, der die Plattform nutzte, um Bestellstornierungen zu verhindern, indem er die Korrelation zwischen Temperaturabfällen und Heizungsverkäufen nachwies (7% Anstieg pro Grad kälter). Der Hersteller nutzte erfolgreich die Prognose von WT360 für den kältesten Winter seit 7 Jahren, um Bestellungen aufrechtzuerhalten und letztendlich die jährlichen Verkäufe zu steigern.
- Partnership enables real-time, automated sales forecasting, replacing manual processes
- Demonstrated success with major client preventing order cancellations and increasing sales
- Platform provides actionable insights for inventory management and marketing optimization
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Insights
Domo's partnership with Weather Trends International (WTI) represents a strategic expansion of their AI and data products platform into a specialized vertical with high-value applications. The integration creates the WT360 solution that transforms static forecasts into dynamic, real-time insights connecting weather patterns directly to sales performance.
What separates this announcement from typical partnerships is the concrete business impact already demonstrated through early adoption. The case study featuring a major home appliance manufacturer shows tangible ROI - preserving orders that would have been canceled and ultimately increasing sales when weather predictions proved accurate. This real-world validation is crucial for enterprise sales cycles.
For Domo, this partnership showcases their platform's ability to power specialized data products that directly impact business outcomes. By enabling WTI to deliver more interactive, actionable forecasts to Fortune 1,000 retailers and financial services firms, Domo positions itself as a critical infrastructure layer for domain-specific analytics applications.
The solution addresses a persistent challenge in retail - optimizing inventory, marketing, and resource allocation based on weather-influenced consumer behavior. The partnership transforms WTI's predictive capabilities from static reports into an interactive platform that continuously updates with both weather and sales data, creating significantly more value for end users.
The partnership provides Fortune 1,000 retailers, Wall Street advisors, and more the most accurate, real-time forecasting on the market
SILICON SLOPES,
Weather Trends International uses Domo's AI and data products platform to deliver actionable, weather-based sales predictions through its new WT360 solution. This partnership enables retailers and suppliers to optimize inventory, marketing, and resource allocation with unprecedented precision based on WTI's proprietary forecasting of temperature, rainfall, and snowfall metrics by week for any location on Earth.
Prior to Domo, WTI clients received forecasts that required manual updates and offered limited interactivity. The Domo-powered WT360 solution transforms this process by providing a continuously updated platform that connects directly with clients' sales data, visualizing the relationship between weather patterns and sales performance. Now, when retailers experience unexpected weather fluctuations, suppliers can immediately demonstrate how it will affect consumer behavior and provide data-backed predictions for upcoming periods.
“WT360’s Power of 1 Degree® year-ahead technology is an advanced Agentic AI system that continuously monitors global weather data in real time, enabling it to generate proactive, actionable weather insights, and sales projections,” said Bill Kirk, CEO of Weather Trends International. “Using Domo, its AI solutions, and our WT360 offering, multinational retailers and suppliers get actionable insights in seconds on those incremental but impactful changes. WT360 tells decision-makers how much to make, where to put it, when to promote it, and when to advertise it. The Domo-wt360 solution makes AI trustworthy and actionable. It transforms data into proactive year-ahead intelligence, a truly revolutionary solution.”
Early adopters of WT360 have already seen significant benefits. One major home appliance manufacturer used the platform to prevent a top retailer from canceling heater orders during an unusually warm fall. Every one degree colder has a
"Weather Trends International brings unparalleled expertise in forecasting how weather impacts consumer purchasing behaviors," said RJ Tracy, Chief Revenue Officer at Domo. "By integrating their predictive weather models with Domo's AI and data products platform, we're creating a solution that eliminates guesswork from business planning. This partnership will bring next-level forecasting to Domo customers, making weather data not just visible, but truly actionable for everyone in an organization."
To learn more about how innovative organizations like Weather Trends International are partnering with Domo to build data products that generate measurable value for business, visit www.domo.com/partners.
About Weather Trends International:
Weather Trends International has decades of experience helping Fortune 500 companies in 12 verticals including retail, supply, financial services, agriculture and more with YEAR-AHEAD predictive business weather and sales analytics. The wt360 Agentic AI systems actively monitor weather conditions across every mile on Earth in real time to PROACTIVELY produce actionable YEAR-AHEAD weather trends. Combined with thousands of seasonal category Point-of-Sale (POS) data allows any business to make better forecasts for inventory decisions, allocation, marketing and advertising timing and more. The technology is called the Power of 1 Degree® and Forbes said that makes Weather Trends the 5th Most Promising Company in America.
For more information visit www.wt360.com
About Domo:
Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customer’s preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X and Facebook.
Domo is a registered trademark of Domo, Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250401361935/en/
Domo Contact
Cynthia Cowen
PR@domo.com
WTI Contact
Bill Kirk
bkirk@wt360.com
Source: Domo
FAQ
How does the Domo-WTI partnership improve weather-based sales forecasting?
What is the impact of temperature changes on heater sales according to DOMO's WT360 platform?
What specific capabilities does DOMO's WT360 solution offer to retailers?
How has DOMO's WT360 platform proven successful in real-world applications?
