Domo Welcomes Wendy Steinle as Chief Marketing Officer

Rhea-AI Summary

Domo (NASDAQ: DOMO) has appointed Wendy Steinle as its new Chief Marketing Officer (CMO). Steinle previously spent over six years at Adobe, where she played a pivotal role in growing the Digital Experience business from $1.6B to over $3B in three years. Her extensive experience includes leading marketing efforts in partnership with Microsoft and overseeing customer success initiatives. Domo aims to enhance decision-making capabilities for its clients while fostering a vibrant employee culture under Steinle's leadership.

Positive

• Wendy Steinle has extensive marketing experience, having significantly contributed to Adobe's growth.
• Steinle has expertise in aligning marketing and sales strategies, which may enhance Domo's business operations.
• Her leadership is expected to improve Domo's brand visibility and customer engagement efforts.

Negative

• None.

SILICON SLOPES, Utah--(BUSINESS WIRE)-- Today Domo (Nasdaq: DOMO) announced that Wendy Steinle will join the company as chief marketing officer (CMO).

Wendy Steinle (Photo: Business Wire)

Steinle brings exceptional executive leadership in business-to-business tech marketing to Domo. She spent more than six years at Adobe where she led new cross-functional go-to-market (GTM) strategy and enablement initiatives that played a significant role in helping Adobe’s Digital Experience business grow from $1.6B to more than $3B in just three years. In addition, she led joint marketing efforts in the Adobe and Microsoft partnership, and led the company’s customer success and engagement platform, Experience League.

“I’ve seen Wendy’s work firsthand and am excited by the breadth and depth of the experience she brings across all aspects of global marketing and executive leadership,” said John Mellor, Domo CEO. “She is incredibly smart and customer-driven and, as importantly, she is a human-centric leader who will support our goal of creating a culture where the best talent thrives.”

In addition to her leadership roles in Adobe marketing, Steinle was the Site Leader in Utah, engaging more than 1,400 employees in opportunities that embodied company culture, encouraging a growth mindset and enriching the local community. She was also a founding member of the Adobe & Women Leadership Council.

Most recently, she served as CMO for Degreed where she re-factored the Degreed marketing team for a new area of strategic and organizational clarity, sales and marketing alignment, data-driven operations, and a full-customer journey approach spanning from brand to demand and customer marketing.

Steinle also served as vice president and group strategy director for MRM, a business-to-business (B2B) marketing firm where she was responsible for the agency’s largest client, Verizon. In that role, she led the agency’s strategy for Verizon in areas such as B2B brand development and advertising, sales enablement, web and digital marketing, and positioning and messaging for multiple Verizon business units.

“Domo represents a perfect trifecta of opportunity. It has an extremely passionate customer base, differentiated business-critical technology, and a vibrant culture powered by dedicated employees who love doing what’s right for customers,” said Steinle. “The need for better, more informed decision making and action continues to accelerate. I’m looking forward to bringing my experience to the Domo team and helping customers of all sizes drive exponential impact by realizing the full value that data and Domo can deliver to their business.”

About Domo

Domo transforms business by putting data to work for everyone. Domo’s low-code data app platform goes beyond traditional business intelligence and analytics to enable anyone to create data apps to power any action in their business, right where work gets done. With Domo’s fully integrated cloud-native platform, critical business processes can now be optimized in days instead of months or more. For more information, visit www.domo.com. You can also follow Domo on Twitter, Facebook and LinkedIn.

Domo is a registered trademark of Domo, Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220823005794/en/

Julie Kehoe

PR@domo.com

Source: Domo, Inc.

FAQ

Who is the new Chief Marketing Officer at Domo?

Wendy Steinle has been appointed as the new Chief Marketing Officer (CMO) at Domo.

What was Wendy Steinle's role at Adobe?

Wendy Steinle held a significant role in Adobe, contributing to the growth of its Digital Experience business from $1.6B to over $3B.

What expertise does Wendy Steinle bring to Domo?

Steinle brings extensive experience in B2B tech marketing, including cross-functional go-to-market strategies and customer success initiatives.

What are Domo's goals under Wendy Steinle's leadership?

Domo aims to enhance decision-making capabilities for clients and create a vibrant workplace culture.