Domo Honored as a B2B Program of the Year Award Winner at Forrester’s B2B Summit North America

Rhea-AI Summary

Domo (Nasdaq: DOMO) was recognized as the B2B Program of the Year at Forrester's B2B Summit North America 2024. This accolade highlights Domo's successful efforts to enhance customer engagement through their user community platform, Domo Central. Established in 2023, Domo Central unified customer engagement strategies, resulting in a 130% increase in community forum visits, a 25% rise in product ideas from customers, and a reduction in average response time to 30 minutes. The platform includes diverse features such as a Customer Advisory Board, Community Discussion Forums, Educational Support, and more, aimed at improving customer relationships and satisfaction. Domo Central's comprehensive approach reflects the company's commitment to fostering human connections and valuing customer feedback throughout the entire customer journey.

Domo’s customer community recognized for its ability to cultivate deeply loyal customers and help them solve challenges more quickly

SILICON SLOPES, Utah--(BUSINESS WIRE)-- At the Forrester B2B Summit North America 2024, Domo (Nasdaq: DOMO) was recognized as a B2B Program of the Year winner for improving functional performance in engagement. The company was set apart for its ability to cultivate a user community, Domo Central, that transformed customer relationships through strategic community engagements.

“In 2022, we identified a need to clarify our brand message and to inspire our customers by showing them how others like them were using Domo to make massive improvements to their business,” said Mark Boothe, CMO at Domo. “That revelation led to the creation of a thriving user community that not only built up our engagements and spanned an entire customer journey, helping customers get value with Domo at a much quicker rate.”

Prior to the development of Domo Central, Domo’s community forum had one million visits annually, with nearly 500 product recommendations from customers. The average question was answered within two hours, which was faster than the three-hour industry standard. These results had brought Domo significant community success up to that point, but the team knew there was potential waiting to be unlocked.

Anchored in the belief that people buy from people they trust, Domo adopted Domo Central as a strategy to unify the disconnected customer engagement programs across the organization. The team focused on the customer's entire journey rather than engaging with them in silos across departments. Domo established KPIs and outcomes for each phase of the journey and identified specific engagements that could amplify customer successes. As a result, Domo Central launched in 2023 with a full Community offering that includes the following:

• A Customer Advisory Board
• Community Discussion Forums
• Educational Support and Developer Resources
• Community Events (in person and virtual)
• User-Generated Content Creation
• A Global Awards Program – Domo Ovation Awards
• Product Feedback Mechanism – Domo Ideas Exchange
• Advocacy Program – Domo Innovators
• Opportunities for customers to support nonprofits – Domo for Good
• A Full University Program – Domo for Higher Education

In its first year, Domo Central’s ability to unify the Domo team across the entire customer journey increased community forum visits by more than 130%, sourced 25% more product ideas from customers, drove response time down to 30 minutes on average and helped deflect support tickets by enabling the Domo Community to assist in answering user-driven questions.

“Our customers were so hungry for this. Today, more than ever, people value human connection and think differently about what types of experiences are worth their time, what tools are worth their money and what type of fulfillment they want to gain from the tech vendors they engage with. That's why we built Domo Central not just as a digital space but as an anchor to a new philosophy about the importance of engaging with customers and adding value by seeing the world through their lens,” concluded Boothe.

For more information on Domo Central, visit here.

To learn more about Domo, visit www.domo.com.

About Domo

Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by AI, data science and a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.

For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X and Facebook.

Domo is a registered trademark of Domo, Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240712429091/en/

Cynthia Cowen

PR@domo.com

Source: Domo

FAQ

What award did Domo win at Forrester's B2B Summit North America 2024?

Domo was honored as the B2B Program of the Year at Forrester's B2B Summit North America 2024.

What improvements did Domo Central achieve in its first year?

In its first year, Domo Central increased community forum visits by over 130%, sourced 25% more product ideas from customers, and reduced the average response time to 30 minutes.

What is Domo Central?

Domo Central is a user community platform launched by Domo in 2023 to unify customer engagement strategies and enhance customer relationships.

How did Domo Central impact customer engagement?

Domo Central improved customer engagement by unifying the customer journey, increasing community forum visits, accelerating response times, and sourcing more product ideas from customers.

What are some features of Domo Central?

Domo Central includes a Customer Advisory Board, Community Discussion Forums, Educational Support, Developer Resources, Community Events, User-Generated Content, a Global Awards Program, a Product Feedback Mechanism, Advocacy Program, Nonprofit Support, and a University Program.

When was Domo Central launched?

Domo Central was launched in 2023.

What is the main goal of Domo Central?

The main goal of Domo Central is to unify customer engagement strategies and improve the overall customer journey by fostering human connections and valuing customer feedback.