Clean Beauty Brand Odele Taps Domo to Supercharge Omnichannel Growth

Rhea-AI Summary

Domo (Nasdaq: DOMO) announced that Odele, a clean beauty brand, has selected Domo’s modern business intelligence platform to enhance its growth across multiple retail channels. Founded in January 2020, Odele quickly achieved profitability and aims to leverage Domo's analytics to better understand sales data and inform growth strategies. With over 1.2 million rows of data weekly, Odele plans to use these insights to optimize promotions and expand its product line. Domo enables Odele to effectively analyze data, adapting to the competitive retail landscape.

Positive

• Odele achieved profitability within six months of launch.
• Domo's platform allows for deeper data analysis, enhancing growth strategies.
• Odele's expansion into over 1,700 stores at a Fortune 50 retailer signifies strong market presence.

Negative

• None.

SILICON SLOPES, Utah--(BUSINESS WIRE)-- Domo (Nasdaq: DOMO) announced today that Odele, the clean beauty brand known for approachable, accessible products for you and your family, has chosen Domo’s modern business intelligence platform to supercharge growth across multiple retail channels.

When co-founders Lindsay Holden, Shannon Kearney and Britta Chatterjee launched Odele in January 2020, big-box store shelves were packed with endless beauty options. Yet, the co-founders couldn’t find a brand that offered what they wanted: premium, clean, accessible products, made to meet their careful standards and sharable for the whole family. So, they created Odele. Through its initial launch, Odele’s inclusive, stylish salon-quality hair care line was well received by the consumer; the company beat its projections out of the gates and slingshot to profitability within the first six months.

Leveraging their past experiences in retail, brand and beauty, the co-founders wanted access to better data analysis to understand sales data and insights on a deeper level, and help inform growth strategies. After evaluating multiple solutions, Odele chose Domo for its user-friendly focus and ability to deliver insights at speed and scale.

“We were sitting on more than 1.2 million rows of data each week, but we didn’t have the resources or time to leverage it,” Chatterjee said. “Previously, we may have seen a spike in sales but weren’t able to dive into the reason behind the spike. Domo makes that possible with a couple of clicks. We’re now building better products and services and sharing insights that we never had before.”

Odele worked with Domo to pull data out of silos and unlock insights around key economic drivers, which helped to manage their launch and continued expansion into what is now more than 1,700 stores at a Fortune 50 retailer. Odele also turned to Domo-driven insights such as historical sales data, regional buying patterns and customer demographics to help plan effective promotions, optimize ads and aid in the launch of the company’s body care line.

“Having more granular data is the first step to getting an edge in the complex omnichannel retail world we have today,” said Domo’s Vice President of Data Curiosity, Ben Schein. “With Domo, Odele can now tease out what is really happening with their product lines and leverage automation through the platform to determine what’s most impactful for customers and the business.”

Odele is taking a data-driven approach in scouting its next opportunity for growth. As the company seeks to expand, it will add vast amounts of new data to analyze and capitalize upon. With Domo as a foundation for its data analytics program, the company is well positioned to take action on new insights as it faces new competition in the ever-changing retail landscape.

To learn more about how Domo is helping organizations like Odele transform their business with data, visit Domo’s customer page here.

About Domo

Domo (Nasdaq: DOMO) is the Business Cloud, transforming the way business is managed by delivering Modern BI for All^TM. With Domo, critical processes that took weeks, months or more can now be done on-the-fly, in minutes or seconds, at unbelievable scale. For more information, visit www.domo.com. You can also follow Domo on Twitter, Facebook and LinkedIn.

Domo, Domo Business Cloud and Domo is the Business Cloud are registered trademarks of Domo, Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211027005937/en/

Cynthia Cowen

PR@domo.com

Source: Domo

FAQ

What is Domo's role in Odele's growth strategy?

Domo provides a modern business intelligence platform that enhances Odele's data analysis capabilities, helping to inform growth strategies.

When was Odele founded?

Odele was founded in January 2020.

How quickly did Odele become profitable?

Odele became profitable within six months of its launch.

In how many stores is Odele currently available?

Odele is now available in over 1,700 stores at a Fortune 50 retailer.

What data insights does Domo help Odele analyze?

Domo helps Odele analyze sales data, regional buying patterns, and customer demographics.