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Krispy Kreme, Inc. (symbol: DNUT) is a renowned retailer and wholesaler of high-quality doughnuts and packaged sweets, with a rich history dating back to 1937. The company is celebrated for its iconic Original Glazed® doughnut, known for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates through a network of fresh Doughnut Shops, strategic partnerships with retailers, and a growing ecommerce and delivery business.
Organized into three primary segments, Krispy Kreme's operations are extensive:
- U.S. Segment: This includes all operations in the U.S. and Canada, encompassing Insomnia Cookies shops and the Branded Sweet Treat Line.
- International Segment: Covers operations in the U.K., Ireland, Australia, New Zealand, and Mexico.
- Market Development Segment: Encompasses franchise operations globally, including significant markets like Japan.
Krispy Kreme derives the majority of its revenue from the U.S. segment. The company is continually innovating and expanding, with recent achievements including partnerships with major retailers and the enhancement of their ecommerce platform to cater to a broader audience.
Additionally, Krispy Kreme has launched several successful marketing campaigns and community initiatives, reinforcing their commitment to delivering joy through their sweet treats. The company's financial condition remains robust, driven by consistent demand and strategic growth in both domestic and international markets.
Krispy Kreme (NASDAQ: DNUT) announces its expansion into Morocco, with the first shop set to open on August 9, 2024. This move is part of the company's strategic growth plan to increase its global presence through a capital-efficient hub and spoke model. The Moroccan shop will feature the iconic Hot Light Theatre concept, offering customers a unique, immersive experience.
The menu will include a diverse selection of 12 doughnuts, including local flavor-inspired options, as well as gluten-free and vegan choices. To celebrate the opening, special events and promotions are planned, including raffles for exclusive prizes such as a year's supply of doughnuts. Krispy Kreme is also partnering with local suppliers to support the Moroccan economy.
Krispy Kreme (NASDAQ: DNUT) has announced a joint venture with Glaseadas Originales to enter the Spanish market in 2025. The expansion plan includes opening a Hot Light Theater Shop in Madrid and creating over 500 fresh points of access across major Spanish cities within five years. This move is part of Krispy Kreme's strategic growth plan to expand globally using its capital-efficient hub and spoke model.
The company aims to make its iconic, fresh doughnuts more accessible to Spanish consumers in cities like Madrid, Barcelona, Valencia, and Malaga. This expansion follows Krispy Kreme's successful entry into France and planned opening in Germany, demonstrating the brand's commitment to growing its presence in the European market.
Krispy Kreme (DNUT) is launching a 'Go for the Glaze' promotion during the upcoming games. On July 31, all doughnuts will be available for $1 each in-shop, with no limit. From August 1, Krispy Kreme Rewards members can enjoy $1 Original Glazed® doughnuts for a time. The company has also introduced a 'Go USA' Collection, featuring patriotic-themed doughnuts to support the country's team.
Additionally, Krispy Kreme recently launched its Passport to Paris Collection and revamped its rewards program, aiming to attract more members with a more generous points system. These promotions are designed to boost sales and customer engagement during the games period.
Krispy Kreme, Inc. (NASDAQ:DNUT) has announced that it will release its second quarter 2024 earnings results on Thursday, August 8, 2024. The company will host a conference call to discuss the results at 8:30 AM ET on the same day. Investors can access the call by dialing 1 (800) 715-9871 and entering the conference ID 5985470. International participants can find their corresponding numbers on the company's website. A live audio webcast and Q&A session will be available on Krispy Kreme's investor relations website at investors.krispykreme.com. A replay of the webcast will be accessible on the website within 24 hours after the call. The earnings press release and related materials will also be available on the investor relations section of the company's website.
Krispy Kreme (NASDAQ: DNUT) has sold a majority ownership stake of Insomnia Cookies to Verlinvest and Mistral Equity Partners, valuing the enterprise at $350 million - double its value since Krispy Kreme's 2018 acquisition. The transaction, valued at $127.4 million plus an additional $45 million expected from Insomnia Cookies' refinancing of intercompany debt, closed on July 17, 2024.
Krispy Kreme will retain a 34% minority stake in Insomnia Cookies. The company plans to use the proceeds to strengthen its fresh doughnut business, expand availability, and pay down debt. Insomnia Cookies' founder, Seth Berkowitz, will continue as CEO. Krispy Kreme expects to update its full year 2024 guidance at its upcoming second quarter earnings call.
Krispy Kreme introduces its Passport to Paris Collection, featuring three Parisian dessert-inspired doughnuts available from July 15 at participating shops. The -time collection includes:
- Crème Brûlée Doughnut: Filled with crème brûlée KREME™, dipped in caramel icing, topped with caramelized sugar crunch
- Double Chocolate Éclair Doughnut: Filled with chocolate custard KREME™, dipped in chocolate icing, topped with chocolate crisp pearls
- Raspberry & Vanilla Crème Doughnut: Original Glazed® dipped in raspberry icing and cookie pieces, dolloped with vanilla KREME™
A new Crème Brûlée Latte is also available. The collection aims to provide fans with Parisian flavors while they support their country's athletes.
Krispy Kreme will celebrate its 87th birthday on Friday, July 12, by offering customers an Original Glazed dozen for just 87 cents with the purchase of any dozen at regular price.
This one-day event allows guests to redeem the offer using code 'BDAY' online or in-store, with a limit of four dozens in-store and one dozen online. This promotion aims to thank fans for their continued support over the years.
Krispy Kreme was founded in 1937 by Vernon Rudolph and has since become an iconic brand known for its hot, fresh doughnuts.
Join the celebration by sharing your experience with #KrispyKreme and tagging @krispykreme. For more information, visit www.krispykreme.com/offers/birthday.
Krispy Kreme and its fans across America will celebrate the brand’s 87th birthday on Friday, July 12, with a special promotion. Customers who purchase any dozen at regular price can receive an Original Glazed dozen for just 87 cents, using the code 'BDAY' for online orders.
This offer is to two dozens per purchase in shops and drive-thrus, and to one dozen for online pickup or delivery orders at participating U.S. locations, while supplies last. This birthday celebration honors Krispy Kreme's tradition of treating fans, as stated by Dave Skena, Global Chief Brand Officer.
Krispy Kreme, established in 1937 by Vernon Rudolph, continues to delight with its Original Glazed doughnuts, maintaining their iconic status over generations. Fans are encouraged to share their birthday celebration experiences using the hashtag #KrispyKreme and tagging @krispykreme.
Krispy Kreme is set to make World Chocolate Day extra special by reintroducing its popular Chocolate Glazed Doughnuts for one weekend only, on July 6 and 7. These doughnuts, which feature the brand's iconic Original Glazed Doughnuts smothered in rich chocolate glaze, will be available at participating Krispy Kreme shops across the U.S.
In addition to the -time offering, customers can avail a special deal of 50% off a dozen Chocolate Glazed doughnuts with the purchase of any dozen at regular price. This rare treat was first introduced in 2017 to celebrate a solar eclipse and has since been a beloved but infrequent offering.
Krispy Kreme's Global Chief Brand Officer, Dave Skena, emphasizes the unique experience of enjoying these doughnuts, from the mesmerizing chocolate glaze waterfall to the irresistible aroma. Doughnut enthusiasts can purchase these in-shop, or opt for pickup and delivery via the Krispy Kreme app and website while supplies last.
Krispy Kreme is celebrating July with its 'FREEdom' promotion, offering Rewards members free doughnuts every Tuesday and free iced coffee every Friday with any purchase throughout the month. The promotion starts on July 2, when members can choose from the new Star Spangled Sweetness Collection, including the Firework Cookies & Kreme™ Filled Doughnut. On July 9, Rewards members can enjoy doughnuts from the KIT KAT® Collection, which will be available again for a time. Free doughnuts for the remaining Tuesdays in July will be announced later. To participate, customers can sign up for the Krispy Kreme Rewards program via the app or website. Members are encouraged to share their celebration on social media using #KrispyKreme.
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