KRISPY KREME’S® ‘Doughnut Detour’ Deal Sweetens Memorial Day Holiday

Rhea-AI Summary

Krispy Kreme is offering a special deal for Memorial Day weekend, providing a dozen Original Glazed Doughnuts for $3.84 with the purchase of any dozen at full price. This promotion runs from May 24-27 and is available at participating locations. The offer coincides with an expected record of 38.4 million Americans hitting the road during the holiday. Customers can take advantage of the deal in-store or online using the promo code ROADTRIP. There are restrictions, including a limit of two dozen per customer in-shop and one dozen online. Krispy Kreme encourages customers to share their experiences on social media using #KrispyKreme.

Positive

• Offer of $3.84 per dozen Original Glazed Doughnuts with purchase of another dozen at full price.
• Promotion runs during a holiday weekend with expected high travel volumes, increasing potential sales.
• Available at participating locations and on Krispy Kreme’s app and website.
• Limit of two dozen per customer in-shop and one dozen online, encouraging more frequent purchases.

Negative

• Promotion to Memorial Day weekend, potentially missing out on extended sales opportunities.
• Restrictions on purchase quantities may discourage larger orders from high-volume customers.

$3.84 Original Glazed® dozen available along the way and where many stay as record 38.4 million people expected to hit the road over long weekend

CHARLOTTE, N.C.--(BUSINESS WIRE)-- With a record 38.4 million Americans expected to hit the road over the Memorial Day weekend, Krispy Kreme® is sweetening both journey and destination by offering a dozen Original Glazed® Doughnuts for just $3.84 with the purchase of any dozen at regular price, Friday through Monday, May 24-27.

$3.84 Original Glazed® dozen available along the way and where many stay as record 38.4 million people expected to hit the road over long weekend (Photo: Business Wire)

AAA projects 38.4 million people will travel by car at least 50 miles over Memorial Day weekend, the highest number for the holiday since AAA began tracking in 2000.

“38.4 million people will be on the road this holiday weekend. We’ve got a great deal for every one of them that will make those road trip memories happier and more delicious,” said Dave Skena, Krispy Kreme Global Chief Brand Officer.

Krispy Kreme’s Memorial Day weekend “Doughnut Detour” deal is available at participating shops with a limit of two dozen per customer in-shop and a limit of one when ordering online for pickup or delivery via Krispy Kreme’s app and website, using promocode ROADTRIP.

Share how you’re enjoying Memorial Day weekend with Krispy Kreme by using #KrispyKreme and tagging @krispykreme. For more information about this promotion, please visit www.krispykreme.com/offers/memorialday.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240521930842/en/

Liv Weller

Liv.Weller@fleishman.com

Source: Krispy Kreme

FAQ

What is Krispy Kreme's Memorial Day weekend deal?

Krispy Kreme is offering a dozen Original Glazed Doughnuts for $3.84 with the purchase of any dozen at full price from May 24-27.

When is Krispy Kreme's Memorial Day promotion available?

The promotion runs from May 24-27 during Memorial Day weekend.

How can I get the $3.84 dozen doughnuts offer?

You can get the offer by purchasing any dozen at full price and using the promo code ROADTRIP online or visiting participating Krispy Kreme shops.

Are there limits to how many dozens I can purchase with the deal?

Yes, there is a limit of two dozen per customer in-store and one dozen online.

How many people are expected to travel during Memorial Day weekend 2023?

AAA projects that 38.4 million people will travel by car at least 50 miles over the Memorial Day weekend.