Dun & Bradstreet Introduces Gen AI Capabilities to D&B Hoovers™ Sales Intelligence Solution

Rhea-AI Summary

Dun & Bradstreet (NYSE:DNB) has introduced SmartMail AI and SmartSearch AI, new Generative AI capabilities integrated into their D&B Hoovers sales intelligence solution. These innovations aim to boost sales prospecting, improve targeting, and enhance personalization for more intelligent customer experiences. The AI-powered tools are designed to streamline outreach processes and help users build targeted lists of companies and contacts.

Key features include:

• Automated messaging in up to 19 languages
• AI-optimized content creation for emails
• Interactive chat assistant for building targeted lists
• Based on Dun & Bradstreet's AiBE foundational architecture

Currently, 4,000 customers are using these new AI capabilities, demonstrating strong engagement and innovation from Dun & Bradstreet.

Positive

• Introduction of SmartMail AI and SmartSearch AI capabilities to enhance sales intelligence
• 4,000 customers already using the new AI-powered features
• Ability to communicate in 19 different languages, expanding global reach
• Streamlined target outreach process through automated messaging
• AI-optimized content creation for personalized emails

Negative

• None.

Insights

Tech Expert

Dun & Bradstreet's introduction of Gen AI capabilities to their D&B Hoovers sales intelligence solution marks a significant advancement in the B2B sales and marketing technology landscape. The new features, SmartMail AI and SmartSearch AI, leverage the power of generative AI to enhance sales prospecting, lead generation and customer targeting.

Key points to consider:

• The integration of AI into D&B Hoovers demonstrates the company's commitment to innovation and meeting evolving client needs in the competitive sales intelligence market.
• The ability to generate personalized content in 19 different languages is a standout feature, potentially giving Dun & Bradstreet a competitive edge in the global market.
• With 4,000 customers already using these new AI-powered capabilities, there's clear evidence of market demand and successful implementation.
• The use of AiBE, Dun & Bradstreet's foundational AI architecture, suggests a scalable and adaptable approach to AI integration across their product suite.

From an investor's perspective, this development could positively impact Dun & Bradstreet's market position and revenue growth. The company's ability to quickly deploy AI solutions may lead to increased customer retention and acquisition, particularly among global enterprises seeking advanced sales tools.

However, it's important to note that the AI-powered sales intelligence market is becoming increasingly competitive. Investors should monitor how Dun & Bradstreet's offerings compare to those of other major players in terms of accuracy, ease of use and ROI for clients. Additionally, the success of these new features will likely depend on the quality and breadth of Dun & Bradstreet's underlying data, which has historically been a strength for the company.

Overall, this announcement positions Dun & Bradstreet as a forward-thinking player in the sales intelligence space, potentially strengthening its value proposition to both clients and investors.

Market Research Analyst

The introduction of Gen AI capabilities to D&B Hoovers represents a strategic move by Dun & Bradstreet to capitalize on the growing demand for AI-powered sales and marketing tools. This development aligns with broader market trends and could have significant implications for the company's competitive positioning.

Market considerations:

• The global sales intelligence market is projected to grow rapidly, with some estimates suggesting a CAGR of over 10% in the coming years.
• AI adoption in sales and marketing is accelerating, with businesses seeking tools that can improve efficiency and personalization at scale.
• The ability to operate in 19 languages positions D&B Hoovers well for international markets, potentially opening up new growth opportunities.

Competitive landscape:

Dun & Bradstreet faces competition from both established players and innovative startups in the sales intelligence space. The company's strong data foundation and global reach give it an advantage, but it will need to continue innovating to maintain its market position.

Potential impact on Dun & Bradstreet's business:

• Increased customer retention: AI-powered features could improve the stickiness of D&B Hoovers, potentially reducing churn.
• Upsell opportunities: Existing customers may be willing to pay more for advanced AI capabilities.
• New customer acquisition: The AI features could attract businesses looking to modernize their sales processes.

Investors should watch for:

• Adoption rates and user feedback for the new AI features
• Impact on Dun & Bradstreet's sales and marketing solutions revenue in upcoming quarterly reports
• Any changes in customer acquisition costs or lifetime value metrics

While the introduction of these AI capabilities is promising, their true impact on Dun & Bradstreet's market position and financial performance will become clearer in the coming quarters as adoption rates and customer feedback become available.

Global data and ability to connect with prospects in 19 different languages powers the next gen of sales acceleration

JACKSONVILLE, Fla.--(BUSINESS WIRE)-- Dun & Bradstreet (NYSE:DNB), a leading global provider of business decisioning data and analytics, today announced SmartMail AI and SmartSearch AI. These new Generative Artificial Intelligence (Gen AI) capabilities integrated into D&B Hoovers, the company’s sales intelligence solution, expand the company’s existing Gen AI solutions introduced over the last year.

D&B Hoovers SmartMail AI and SmartSearch AI boost sales prospecting and lead generation across channels, improve targeting and personalization to deliver more intelligent customer experiences, and provide a productive and effortless experience for sales and marketing teams. Client feedback has shown benefits to productivity, process simplification, and go to market speed. Currently, there are 4,000 customers using these new AI-powered capabilities which speaks to both the engagement Dun & Bradstreet has with its clients and the ongoing innovation it is delivering to meet their needs. D&B Hoovers SmartMail AI and SmartSearch AI are based on AiBE, Dun & Bradstreet’s foundational architecture for quickly building, testing, and launching new solutions.

“The new Gen AI capabilities within D&B Hoovers are the next step in delivering intelligent sales and marketing experiences that will have a tangible effect on businesses. It’s essential to reach the right buyers, at the right time, and with the right offers,” said Eric Kider, General Manager, Sales & Marketing Solutions at Dun & Bradstreet. “D&B Hoovers SmartMail AI and SmartSearch AI enable sales and marketing teams to think and move quickly to unlock their full potential and to do so with trusted insights across the industry’s leading footprint of business and contact data.”

Hoovers SmartMail AI streamlines the target outreach process through automated messaging and deployment to high targeted contacts. A productivity booster for sales and marketing teams, it leverages AI-optimized messaging for individualized content creation such as emails to prospects and customers. SmartMail AI uses personalized inputs about the contact and their relationship with the sender, adjusts the language in as many as 19 languages globally, as well as email tone, and prepares the message to be sent directly from the sender’s email application.

Hoovers SmartSearch AI is an AI-powered chat assistant that helps users to quickly build targeted lists of companies and contacts matching specific criteria such as country, city, industry, company size, and much more. This interactive capability ensures the user’s desired audience is delivered to maximize reach and response based on count, making it effortless to identify and action targeted opportunities.

Learn more about D&B Hoovers and a free trial here.

About Dun & Bradstreet

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit https://www.dnb.com/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240802576235/en/

Media Contact

Dawn McAbee

904-648-6328

Mcabeed@dnb.com

Source: Dun & Bradstreet

FAQ

What new AI capabilities has Dun & Bradstreet (DNB) introduced to its D&B Hoovers solution?

Dun & Bradstreet has introduced SmartMail AI and SmartSearch AI, two new Generative AI capabilities integrated into its D&B Hoovers sales intelligence solution.

How many customers are currently using Dun & Bradstreet's (DNB) new AI-powered capabilities?

Currently, 4,000 customers are using the new AI-powered capabilities introduced by Dun & Bradstreet.

What is the primary function of SmartMail AI in Dun & Bradstreet's (DNB) D&B Hoovers?

SmartMail AI streamlines the target outreach process through automated messaging and deployment to high targeted contacts, using AI-optimized messaging for individualized content creation in up to 19 languages.

What does SmartSearch AI do in Dun & Bradstreet's (DNB) D&B Hoovers solution?

SmartSearch AI is an AI-powered chat assistant that helps users quickly build targeted lists of companies and contacts matching specific criteria such as country, city, industry, and company size.