MERGE Welcomes Keith Turco as Chief Growth Officer

Rhea-AI Summary

MERGE has appointed Keith Turco as the new Chief Growth Officer, aiming to enhance business growth in marketing services. Turco, a specialist in digital transformation with over 25 years of experience, will leverage his extensive background with renowned brands to propel MERGE's objectives. CEO Patrick Venetucci emphasized Turco's capabilities in driving traffic and transactions for their clients. MERGE, dedicated to merging storytelling with technology, has partnerships with major organizations including American Express and Facebook, supporting a workforce of over 750 employees across multiple locations.

Positive

• Appointment of Keith Turco as Chief Growth Officer could enhance business growth.
• Turco's 25 years of experience in digital transformation may strengthen leadership.
• MERGE's established client partnerships include major brands like American Express and Facebook, indicating strong market position.

Negative

• None.

Digital Transformation Veteran Joins MERGE To Help Drive Business Growth

NEW YORK--(BUSINESS WIRE)-- MERGE, a premier storytelling technology agency focused on health, wealth and happiness, recently welcomed Keith Turco as the new Chief Growth Officer. In this role, Keith will be primarily responsible for new business growth, adding to the company’s current growth trajectory as a recognized leader in marketing services.

MERGE welcomes Keith Turco as the new Chief Growth Officer. (Photo: Business Wire)

Keith is an expert in digital transformation with more than 25 years of experience in marketing and technology. With a proven track record with some of the world’s most recognized brands, he brings world-class leadership in business growth to MERGE.

“Adding Keith to our leadership team deepens MERGE’s ability to provide technology and digital transformation for our growing list of clients,” said Patrick Venetucci, MERGE CEO. “With a proven track record for leading and transforming businesses, especially in commerce, he offers expertise in business growth and our ability to drive traffic and transactions.”

“I am excited to join what I consider to be the first ‘next-gen agency’ that at its heart was built with an eye toward merging storytelling and technology,” said Keith. “MERGE is bringing emotion and creativity back to what has become a heavily programmatic world.”

Prior to joining MERGE, Keith served as Chief Commercial Officer and President for Americas of EVRYTHNG, Ltd (acquired by Digimarc, Nasdaq: DMRC). He has also held executive positions at Ogilvy, Gyro (acquired by Dentsu, TYO: 4324) and CA Technologies. Keith is well known for leading agency growth in both revenue and personnel. Keith's extensive experience leading, building and managing diverse people and portfolios, agency and client-side, provides him a unique perspective on business landscapes that will be of great value to the continued success of MERGE.

About MERGE

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, digital platform development and more. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco’s Pizza. With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220322005849/en/

Amy Sheridan

(312) 803-1900

asheridan@mergeworld.com

Source: MERGE

FAQ

Who is Keith Turco in relation to MERGE?

Keith Turco has been appointed as the Chief Growth Officer of MERGE.

What experience does Keith Turco bring to MERGE?

Keith Turco brings over 25 years of experience in marketing and digital transformation.

How many employees does MERGE have?

MERGE employs over 750 people across various locations.

Which major brands are clients of MERGE?

MERGE has partnerships with brands such as American Express, Facebook, T-Mobile, and others.

What is the focus of MERGE as a company?

MERGE focuses on merging storytelling with technology to enhance health, wealth, and happiness.