Deluxe Reality Series, Small Business Revolution, Receives Second Television Emmy Nomination

Rhea-AI Summary

Deluxe Corporation has been nominated for an Emmy® for its Small Business Revolution reality show, specifically the sixth season in the Outstanding Lifestyle Program category. This season highlighted six Black-owned businesses in Minneapolis and St. Paul, showcasing how Deluxe's support helped them thrive amidst challenges, including COVID-19. The Creative Arts & Lifestyle Daytime Emmy Awards will take place on June 18, and this nomination marks the second for the series, further validating Deluxe's commitment to assisting small business owners.

Positive

• Emmy nomination reaffirms the impact and recognition of the Small Business Revolution initiative.
• Focus on Black-owned businesses demonstrates Deluxe's commitment to community support and social responsibility.

Negative

• None.

Season 6 Named as Finalist as Outstanding Lifestyle Series

MINNEAPOLIS--(BUSINESS WIRE)-- Deluxe (NYSE: DLX), Deluxe, a Trusted Payments and Business Technology™ company, this week received its second Emmy® nomination for the Small Business Revolution reality-based television show the company produced. The groundbreaking series harnesses the power of Deluxe small business expertise to boost struggling small businesses, giving them the tools and solutions, they need to thrive and grow.

The National Academy of Television Arts and Sciences (Emmy) nomination recognizes the sixth season of the show in the Outstanding Lifestyle Program category. The Creative Arts & Lifestyle Daytime Emmy Awards will be presented on Saturday, June 18 via livestream. All awards are judged by a pool of more than 1,000 peer professionals from across the television industry.

The sixth season of Small Business Revolution brought the camera lens to Deluxe’s hometowns of Minneapolis and St. Paul, focusing on six Black-owned businesses. The season showcased how small business support, products and services from Deluxe helped businesses facing not only societal challenges but the unforeseen impact of COVID-19. Last year, season five, which focused on businesses in Fredonia, New York, was also nominated in the same category.

“Part of our mission at Deluxe is to support the communities in which we live and work, and the Small Business Revolution has created an amazing opportunity to do just that,” explained Barry McCarthy, President and CEO of Deluxe. “Each episode gives small business owners the tools they need to be successful and being nominated for an Emmy is further validation of how this incredible program continues to resonate with small business owners and our customers.”

The sixth and final season, which aired on Hulu — the only show on Hulu to be nominated for a Daytime Emmy — was co-hosted by show creator Amanda Brinkman and former NBA All-Star and entrepreneur Baron Davis, celebrating the impact strong small businesses have in local communities.

“We were so proud to bring the Small Business Revolution home for Season 6 and celebrate some of the incredible Black-owned businesses we have here in the Twin Cities,” said Brinkman. “It was an honor to be a part of their entrepreneurial journey and to highlight what a positive impact small businesses have in our communities. This engaging content captures how Deluxe turned brand purpose into real brand action, and the Emmy nomination is incredible validation that brands truly can be publishers.”

“I was so proud to be involved in the final season of Small Business Revolution,” said Davis. “It was a listening and learning experience for me to better understand Black American culture and to connect with these entrepreneurs so that I can be a champion for what they are building. We hope that the message of the show resonates and brings communities together to support minority owned businesses.”

To learn more about the Small Business Revolution and watch episodes from all six seasons, visit www.sbr.org or www.youtube.com/user/smbizrevolution

About Deluxe Corporation

Deluxe, a Trusted Payments and Business Technology™ company, champions business so communities thrive. Our solutions help businesses pay, get paid, and grow. For more than 100 years, Deluxe customers have relied on our solutions and platforms at all stages of their lifecycle, from start-up to maturity. Our powerful scale supports millions of small businesses, thousands of vital financial institutions, and hundreds of the world’s largest consumer brands, while processing more than $2.8 trillion in annual payment volume. Our reach, scale and distribution channels position Deluxe to be our customers’ most trusted business partner. To learn how we can help your business, visit us at www.deluxe.com, www.facebook.com/deluxecorp, www.linkedin.com/company/deluxe, or www.twitter.com/deluxe.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220509006137/en/

Cameron Potts, VP of Corporate Communications

651-233-7735

Cameron.Potts@Deluxe.com

Source: Deluxe Corporation

FAQ

What is the significance of Deluxe's Emmy nomination for DLX?

Deluxe received an Emmy nomination for the Small Business Revolution series, recognizing its impact on small businesses, particularly Black-owned businesses.

When will the Emmy Awards for Deluxe take place?

The Creative Arts & Lifestyle Daytime Emmy Awards will be presented on June 18.

How does Deluxe support small businesses?

Deluxe offers tools and solutions to small businesses, helping them grow and overcome challenges, as highlighted in the Small Business Revolution series.

What businesses were featured in the sixth season of Small Business Revolution?

The sixth season focused on six Black-owned businesses in Minneapolis and St. Paul.

How has Deluxe's Small Business Revolution adapted to challenges like COVID-19?

The series showcased how Deluxe's support and resources helped businesses navigate difficulties caused by COVID-19.