The Door Welcomes Häagen-Dazs and Holle to Roster of Clients

Rhea-AI Summary

Dolphin Entertainment, Inc. (NASDAQ:DLPN) announced that its subsidiary, The Door, has added Häagen-Dazs and Holle to its portfolio. The partnership with Häagen-Dazs will focus on a campaign, #ThatsDazs, aiming to uplift underrepresented creators, with a commitment of $1.5M over three years. Holle, a baby food brand, is now available at Whole Foods nationwide, and The Door will support its U.S. market expansion through targeted media relations. This move aims to strengthen Dolphin's brand positioning in the consumer and lifestyle sectors.

Positive

• Häagen-Dazs partnership enhances Dolphin's brand portfolio.
• $1.5M commitment from Häagen-Dazs for creator support strengthens community relationships.
• Holle's U.S. availability at Whole Foods expands market reach.

Negative

• None.

Award-winning Marketing Agency adds Häagen-Dazs and Holle to its growing portfolio of consumer brands.

NEW YORK, NY / ACCESSWIRE / April 12, 2021 / Award-winning public relations agency The Door, a consumer, lifestyle and hospitality marketing communications agency, and wholly-owned subsidiary of Dolphin Entertainment, Inc. (NASDAQ:DLPN), is excited to announced today the addition of two new clients - the iconic ice cream brand Häagen Dazs and beloved European baby food brand Holle.

The first of these two additions, Häagen-Dazs, stands at the forefront of the ice cream industry with a legacy of over 50 years. The brand is celebrated for its commitment to fine ingredients, extraordinary experiences and inclination to continually innovate with new and exciting product launches.

The brand has partnered with The Door for influencer and public relations services to launch its latest campaign, #ThatsDazs, which provides underrepresented creators with a platform where their passion, art and definition of luxury can be experienced by many. The agency has curated a group of creators, led by writer, producer and actor Lena Waithe, to develop content across channels. The brand also has committed $1.5M over the next three years to uplift this new generation of diverse tastemakers and creators. The Door's efforts are part of a fully-integrated campaign that includes broadcast, print, digital and out of home advertising.

The second of the agency's newest clients, Holle, one of the leading global manufacturers of the highest quality and holistic nutrition for babies and children is now available nationwide at Whole Foods Market stores in the U.S. Holle products only use the finest ingredients from biodynamic and sustainable farms, allowing children to grow up with nature's best.

The Door is supporting Holle's expansion into the U.S. market with a targeted media relations strategy, securing coverage that highlights their Cow and Goat Milk Toddler Drinks and future consumer offerings.

"It's an honor to help Häagen-Dazs identify and spotlight these marginalized creators and we applaud their support of this community," said Charlie Dougiello, Co-Founder and Creative Director. "There has been great excitement around Holle's entry into the U.S. market, and we're excited to be selected as a partner to help guide the launch. It's great to start off the year working with these two beloved brands."

For more information, visit thedooronline.com or follow on Instagram and Twitter at @thedooronline.

About Dolphin Entertainment, Inc.

Dolphin Entertainment is a leading independent entertainment marketing and premium content development company. Through our subsidiaries 42West, The Door and Shore Fire Media, we provide expert strategic marketing and publicity services to many of the top brands, both individual and corporate, in the film, television, music, gaming and hospitality industries. Viewpoint Creative and Be Social complement their efforts with full-service creative branding and production capabilities as well as social media and influencer marketing services. Dolphin's legacy content production business, founded by Emmy-nominated CEO Bill O'Dowd, has produced multiple feature films and award-winning digital series. Dolphin's Non-Fungible Tokens (NFTs) division is dedicated to designing, producing, distributing and promoting NFTs for itself and its clients within the film, television, music, gaming, epicurean, and technology industries. The NFTs division is comprised of executives across all six of Dolphin's wholly-owned subsidiaries blending their collective expertise in creative services, digital design, production, marketing, sales and public relations. To learn more, visit: https://www.dolphinentertainment.com

About The Door

Founded in 2008, The Door is a creative relations agency constructed as "an idea house," with a focus on building important, viable brands through diverse initiatives. Headquartered in New York, with offices in Chicago and Los Angeles, The Door represents a wide range of clients-including food and beverage, personalities, hospitality brands, events, consumer products, technology offerings, and entertainment/media entities.

This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements may address, among other things, Dolphin Entertainment Inc.'s offering of common stock as well as expected financial and operational results and the related assumptions underlying its expected results. These forward-looking statements are distinguished by the use of words such as "will," "would," "anticipate," "expect," "believe," "designed," "plan," or "intend," the negative of these terms, and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, Dolphin Entertainment's actual results may differ materially from the results discussed in its forward-looking statements. Dolphin Entertainment's forward-looking statements contained herein speak only as of the date of this press release. Factors or events Dolphin Entertainment cannot predict, including those described in the risk factors contained in its filings with the Securities and Exchange Commission, may cause its actual results to differ from those expressed in forward-looking statements. Although Dolphin Entertainment believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved, and Dolphin Entertainment undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events, or otherwise, except as required by applicable law.

CONTACT:

James Carbonara
Hayden IR
(646)-755-7412
james@haydenir.com

SOURCE: Dolphin Entertainment, Inc.

View source version on accesswire.com:
https://www.accesswire.com/639850/The-Door-Welcomes-Hagen-Dazs-and-Holle-to-Roster-of-Clients

FAQ

What new brands has Dolphin Entertainment added to its portfolio?

Dolphin Entertainment has added Häagen-Dazs and Holle to its portfolio through its subsidiary, The Door.

What is the focus of Häagen-Dazs' new campaign?

The focus of Häagen-Dazs' new campaign, #ThatsDazs, is to uplift underrepresented creators.

How much is Häagen-Dazs committing to support creators?

Häagen-Dazs is committing $1.5 million over the next three years to support diverse creators.

Where can I find Holle products in the U.S.?

Holle products are now available nationwide at Whole Foods Market stores.