Dolphin Subsidiary, Influencer Marketing Powerhouse, the Digital Dept., Expands BRANDEdit Experiences and Corporate Event Services for 2025
Dolphin Entertainment's subsidiary, The Digital Dept., has announced expansion plans for its BRANDEdit influencer showroom experiences and corporate event services in 2025. Building on its successful 2024 performance, where 820 creators generated over 170 million social impressions across 5 events, the company will expand to Nashville while maintaining presence in Los Angeles and New York.
The 2025 schedule includes events in Los Angeles (March and November), New York (May and September), and Nashville (June). Each BRANDEdit experience connects brands with over 150 high-caliber influencers during exclusive two-day events. The company is also expanding into corporate and retail event services, offering comprehensive solutions including creative development, venue sourcing, logistics management, and technology integration.
Dolphin Entertainment, attraverso la sua controllata The Digital Dept., ha annunciato piani di espansione per le esperienze della showroom per influencer BRANDEdit e i servizi di eventi aziendali nel 2025. Sulla base del successo ottenuto nel 2024, dove 820 creatori hanno generato oltre 170 milioni di impressioni social attraverso 5 eventi, l'azienda si espanderà a Nashville mantenendo la sua presenza a Los Angeles e New York.
Il programma per il 2025 prevede eventi a Los Angeles (marzo e novembre), New York (maggio e settembre) e Nashville (giugno). Ogni esperienza BRANDEdit connette i marchi con oltre 150 influencer di alto livello durante eventi esclusivi di due giorni. L'azienda sta anche ampliando i servizi per eventi aziendali e al dettaglio, offrendo soluzioni complete tra cui sviluppo creativo, ricerca di sedi, gestione logistica e integrazione tecnologica.
Dolphin Entertainment, a través de su subsidiaria The Digital Dept., ha anunciado planes de expansión para sus experiencias de showroom de influencers BRANDEdit y servicios de eventos corporativos en 2025. Basándose en el éxito de 2024, donde 820 creadores generaron más de 170 millones de impresiones en redes sociales en 5 eventos, la empresa se expandirá a Nashville mientras mantiene presencia en Los Ángeles y Nueva York.
El calendario de 2025 incluye eventos en Los Ángeles (marzo y noviembre), Nueva York (mayo y septiembre) y Nashville (junio). Cada experiencia BRANDEdit conecta marcas con más de 150 influencers de alto calibre durante eventos exclusivos de dos días. La empresa también está ampliando sus servicios para eventos corporativos y minoristas, ofreciendo soluciones integrales que incluyen desarrollo creativo, búsqueda de lugares, gestión logística e integración tecnológica.
돌핀 엔터테인먼트의 자회사인 디지털 부서(The Digital Dept.)는 2025년 BRANDEdit 인플루언서 전시장 경험 및 기업 이벤트 서비스 확장 계획을 발표했습니다. 820명의 창작자가 5회의 이벤트를 통해 1억 7천만 개 이상의 소셜 미디어 노출을 기록한 성공적인 2024년을 바탕으로, 회사는 내쉬빌로 확장하면서 로스앤젤레스와 뉴욕에서도 계속 활동할 예정입니다.
2025년 일정은 로스앤젤레스(3월 및 11월), 뉴욕(5월 및 9월), 내쉬빌(6월)에서의 이벤트를 포함합니다. 각 BRANDEdit 경험은 브랜드와 150명 이상의 고급 인플루언서를 연결하여 독점적인 2일 동안의 이벤트를 진행합니다. 회사는 또한 기업 및 소매 이벤트 서비스로 확대하고 있으며, 창의적인 개발, 장소 찾기, 물류 관리 및 기술 통합을 포함한 포괄적인 솔루션을 제공합니다.
La filiale de Dolphin Entertainment, The Digital Dept., a annoncé des plans d'expansion pour ses expériences de showroom d'influenceurs BRANDEdit et ses services d'événements d'entreprise en 2025. En s'appuyant sur les performances réussies de 2024, où 820 créateurs ont généré plus de 170 millions d'impressions sociales lors de 5 événements, l'entreprise s'élargira à Nashville tout en maintenant sa présence à Los Angeles et à New York.
Le calendrier 2025 comprend des événements à Los Angeles (mars et novembre), New York (mai et septembre) et Nashville (juin). Chaque expérience BRANDEdit connecte des marques à plus de 150 influenceurs de haut niveau lors d'événements exclusifs de deux jours. L'entreprise étend également ses services aux événements d'entreprise et de vente au détail, offrant des solutions complètes comprenant le développement créatif, la recherche de lieux, la gestion logistique et l'intégration technologique.
Die Tochtergesellschaft von Dolphin Entertainment, The Digital Dept., hat ihre Expansionspläne für die BRANDEdit Influencer-Showroom-Erlebnisse und Corporate Event-Dienste für 2025 bekannt gegeben. Aufbauend auf den erfolgreichen Leistungen von 2024, in dem 820 Creator über 170 Millionen soziale Impressionen über 5 Veranstaltungen generierten, wird das Unternehmen nach Nashville expandieren und gleichzeitig in Los Angeles und New York präsent bleiben.
Der Zeitplan für 2025 umfasst Veranstaltungen in Los Angeles (März und November), New York (Mai und September) und Nashville (Juni). Jedes BRANDEdit Erlebnis verbindet Marken mit über 150 hochkarätigen Influencern während exklusiver zweitägiger Veranstaltungen. Das Unternehmen erweitert auch seine Dienstleistungen für Unternehmens- und Einzelhandelsveranstaltungen und bietet umfassende Lösungen an, die kreative Entwicklung, Standortsuche, Logistikmanagement und Technologieintegration umfassen.
- Successful track record with 170 million social impressions generated in 2024
- Geographic expansion to Nashville market, reaching new audience during CMA Fest
- Diversification of revenue streams through new corporate and retail event services
- None.
Insights
The expansion of Digital Dept.'s BRANDEdit platform and corporate event services represents a minimal impact on Dolphin Entertainment's immediate financial outlook. While the company achieved 170 million social impressions in 2024 through 5 BRANDEdit events, the tangible revenue impact remains unclear without specific financial metrics.
The expansion into Nashville, particularly during CMA Fest with its 80,000+ attendees, strategically targets country music's influential market segment. However, for a company with a micro-cap status (
Think of this as a restaurant adding new menu items - while it might attract more customers, without knowing the profit margins and implementation costs, it's difficult to gauge the true financial impact. For retail investors, this news represents business-as-usual expansion rather than a material catalyst for stock movement.
LOS ANGELES, CA / ACCESSWIRE / January 7, 2025 / Dolphin Entertainment (NASDAQ:DLPN) subsidiary The Digital Dept. announces the continued growth of its highly successful BRANDEdit influencer showroom experiences and expanded corporate and retail event services for 2025. Following a record-breaking year, The Digital Dept. will introduce its premier brand discovery platform to Nashville while building on the success of its flagship events in Los Angeles and New York.
BRANDEdit Experience Expansion
Building on its debut New York City experience in 2024, BRANDEdit will return to New York and Los Angeles in 2025, with the addition of Nashville to its lineup:
Los Angeles (March)
New York (May and September)
Nashville (June)
Los Angeles (November)
BRANDEdit experiences offer brands a unique opportunity to engage with over 150 high-caliber influencers during exclusive two-day events. In 2024, 820 hand-selected creators attended the 5 BRANDEdit events, generating over 170 million social impressions for brands. Held at stunning venues, these curated experiences include product trials, hands-on activations, and content creation opportunities, making them a turnkey solution for brands seeking high-impact influencer marketing.
"With BRANDEdit's momentum continuing to grow, Nashville is the perfect next step for us in 2025," said Sarah Boyd, Co-CEO of The Digital Dept. "These experiences have redefined how brands and influencers connect, and we're excited to bring this transformative experience to another incredible market specifically during CMA Fest, which brings 80K+ country music lovers to Nashville."
New Services: Corporate Events
In addition to BRANDEdit's influencer-focused events, The Digital Dept. is expanding its corporate and retail event services to meet growing client demand. With expertise in crafting memorable experiences, The Digital Dept. offers comprehensive event solutions, including:
Creative theme development and personalized event strategies
Venue sourcing, hotel communication, and rooming management
Full-service logistics management, vendor coordination, and on-site support
Innovative technology integration to enhance attendee engagement
Budget oversight and post-event performance analysis
Retail Events & Store Openings - The Digital Dept. now offers comprehensive event production for retail events or store openings. The team provides assistance with all aspects of event execution, including vendor sourcing, on-site management, custom gifting, line management, DJ, photography, ribbon cutting, bar services, and any additional on-site needs.
"Our events showcase the full spectrum of talent and services The Digital Dept. offers," said Ali Grant, Co-CEO of The Digital Dept. "From immersive brand activations to flawlessly executed corporate and retail experiences, our expanded offerings go above and beyond to create lasting connections and deliver exceptional value for our clients."
About The Digital Dept.
The Digital Dept. is a leading full-service influencer marketing and talent management agency specializing in brand strategy and creator representation. Managing over 200 creators with a combined social footprint of 340 million, The Digital Dept. excels in delivering impactful partnerships and innovative experiences. Led by Sarah Boyd and Ali Grant, the company operates out of Los Angeles, New York, Nashville, and Miami.
To learn more about The Digital Dept., visit TheDigitalDept.com or follow us on social media @thedigitaldpt.
About DOLPHIN
Dolphin (NASDAQ:DLPN), founded in 1996 by Bill O'Dowd, has evolved from its origins as an Emmy-nominated television, digital and feature film content producer to a company with three dynamic divisions: Dolphin Entertainment, Dolphin Marketing and Dolphin Ventures.
Dolphin Entertainment: This legacy division, where it all began, has a rich history of producing acclaimed television shows, digital content and feature films. With high-profile partners like IMAX and notable projects including "The Blue Angels," Dolphin Entertainment continues to set the standard in quality storytelling and innovative content creation.
Dolphin Marketing: Established in 2017, this division has become a powerhouse in public relations, influencer marketing, management, branding strategy, talent booking and special events. Comprising top-tier companies such as 42West, The Door, Shore Fire Media, Special Projects, The Digital Dept., Elle Communications and Always Alpha, Dolphin Marketing serves a wide range of industries - from entertainment, music and sports to hospitality, fashion and consumer products.
Dolphin Ventures: This division leverages Dolphin's best-in-class cross-marketing acumen and business development relationships to create, launch and/or accelerate innovative ideas and promising products, events and content in our areas of expertise.
Contact Information
James Carbonara
Partner, Hayden IR
james@haydenir.com
646-755-7412
SOURCE: Dolphin
View the original press release on accesswire.com
FAQ
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