YuLife Raises $120M Series C Round, Led By Dai-ichi Life, to Accelerate Global Expansion
YuLife, a tech-driven insurance company, has raised $120M in a Series C funding round led by Dai-ichi Life Holdings. This new capital brings YuLife's total funding to $206M since its inception in 2016. The funds will be used to expand into new global markets and enhance its product offerings, particularly in group life insurance, which has seen over 5x growth in Gross Written Premiums. YuLife's unique model engages customers through wellness activities, resulting in improved customer wellbeing and strong daily engagement.
- Raised $120M in Series C funding, totaling $206M since inception.
- Group life insurance has achieved over 5x growth in Gross Written Premiums.
- Engagement with customers is high; over 1/3 engage daily and 87% report improved wellbeing.
- None.
Tech-driven insurance company YuLife will use its new capital to fundamentally change how people and businesses around the world derive value from financial products
LONDON, July 7, 2022 /PRNewswire/ -- YuLife, the tech-driven insurance company on a mission to inspire people to live their best lives, today announced that it has raised
YuLife believes that the
YuLife has fundamentally changed the nature of life insurance, creating an innovative new 'win-win' model which benefits individuals, businesses and society. The highly engaging, game-like YuLife app enables YuLife policyholders to complete everyday wellness activities in order to earn YuCoin, which they can use to buy gifts for themselves, friends or family, or to improve the world through planting trees and donating to charity. Over a third of YuLife customers engage with the company every single day, compared to once a year for the average insurer, and
"Insurance has the potential to achieve tremendous social good", said Sammy Rubin, CEO and Founder, YuLife. "Unusually for financial services, our product creates a deep alignment of interests between the insurer, the company and the individual. We believe that wellbeing must be holistic, and we are committed to building a global financial services brand that can change the lives of millions of people across the world."
"Companies that choose YuLife are making a statement that they care deeply about their employees", continued Rubin. "Now more than ever it is important for companies to go above and beyond to build a culture of care in the workplace, as traditional benefits packages just do not do the job. Our proposition addresses a vital business need exacerbated by the Covid-19 pandemic and the 'Great Resignation'."
"Dai-ichi Life is committed to supporting companies that have a proven track record of changing people's lives for the better, and YuLife does exactly that, by bringing tangible value to financial products to bolster individuals' wellbeing," said Toshiaki Sumino, Director, Managing Executive Officer, Dai-ichi Life Holdings, Inc. "YuLife has immense potential to build on its achievements to date, and we are thrilled to invest and help propel YuLife towards its next steps and scale its global operations. YuLife shares our ethos of harnessing the latest trends in technology to make a genuine difference to the lives of those using financial products."
In July 2021, YuLife raised a
About YuLife
YuLife is a tech-driven insurance company on a mission to inspire life and turn financial products into a force for good. By harnessing the power of technology and the latest behavioural science, YuLife's insurance model focuses on risk prevention, not just claims compensation. The company is transforming the employee benefits market by rewarding employees for healthy living, supporting mental, physical and financial wellbeing and helping foster healthier, happier and more motivated teams. Founded in 2016, YuLife is headquartered in London and backed by global insurers and venture capital. https://www.YuLife.com/.
About Dai-ichi Life Holdings Inc.
Dai-ichi Life, the company from which the Group originates, is a Japanese insurance company established in 1902 as Japan's first mutual insurance company. The company has a market capitalisation of JPY 2.6 trillion (
YuLife Media Contact
Ben Crome
Headline Media
ben@headline.media
020 3769 6463
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SOURCE YuLife
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