IHOP® Drops an NFT (New French Toast)

Rhea-AI Summary

IHOP introduces its new Thick ‘N Fluffy French Toast, available in flavors such as classic, strawberry banana, and lemon ricotta mixed berry. Guests can enjoy this dish for just 10 PanCoins at participating locations. The brand also unveils an all-day menu highlighting lighter and indulgent meals, featuring items like Plant-Based Sausage and All-Natural Atlantic Salmon. Additionally, IHOP has eliminated high fructose corn syrup from its syrups, enhancing meal quality.

Positive

• Launch of the new Thick ‘N Fluffy French Toast, attracting customer interest.
• Expansion of the menu with healthier options such as Plant-Based Sausage.
• Removal of high fructose corn syrup from syrups, improving product quality.

Negative

• None.

The Brand Also Introduces a New All Day Everyday Menu with Additions Meeting Guests’ Cravings for Both Lighter and Indulgent Offerings

GLENDALE, Calif.--(BUSINESS WIRE)-- Today, IHOP® announced it dropped its first NFT, New French Toast. While the NFT is not a non-fungible token, you can taste and try the new Thick ‘N Fluffy French Toast for yourself when dining in or to-go at participating IHOP locations. The new Thick ‘N Fluffy French Toast features two slices of thick and fluffy bread dipped in a vanilla, cinnamon batter and prepared on the IHOP griddle, available in classic, strawberry banana, and lemon ricotta mixed berry flavors. Guests can redeem the Thick ‘N Fluffy French Toast for only 10 PanCoins in the International Bank of Pancakes Stack Market during the first two weeks of launch.

IHOP's new Strawberry & Banana Thick 'N Fluffy French Toast (Photo: Business Wire)

The brand is also introducing a new all-day menu that meets its guests’ two sides of cravings, both light and indulgent. On the lighter side of craving, the menu will expand to include Plant-Based Sausage and Avocado Toast. Additionally, the brand is introducing new dinner entrees featuring Sirloin Salisbury Steak and All-Natural Atlantic Salmon, which can be enjoyed with new lighter side options like steamed broccoli with garlic butter, yellow and green beans, or opt for a more indulgent side like loaded mashed potatoes or bacon mac & cheese.

“At IHOP, we understand guests have an endless list of decisions to make when they are hungry, including where to eat, whether to eat in or dine out, and even what to order,” said Kieran Donahue, Chief Marketing Officer, IHOP. “With our new menu additions, we are looking to provide joy to our guests with more choices such as our Thick ’N Fluffy French Toast, as well as new ways to enjoy IHOP regardless of where they fall on the two sides of cravings.”

Additionally, more smiles are being delivered to guests’ plates as IHOP has removed high fructose corn syrup from IHOP syrups, ensuring every guest receives a delicious quality meal when they dine-in or order via IHOP ‘N Go.

The full list of new menu items includes:

• Thick ‘N Fluffy French Toast
  • New! Thick ‘N Fluffy Classic French Toast: Two slices of thick and fluffy bread dipped & griddled in our new vanilla cinnamon French toast batter & topped with whipped real butter & powdered sugar.
  • New! Thick ‘N Fluffy Strawberry Banana French Toast: Two slices of thick and fluffy bread topped with glazed strawberries, fresh banana slices & powdered sugar.
  • New! Thick ‘N Fluffy Lemon Ricotta Mixed Berry French Toast: Two slices of thick and fluffy bread topped with lemon ricotta, seasonal mixed berry topping & powdered sugar.
• Healthy Crave-ability
  • New! Plant-Based Sausage Power Combo: Two plant-based sausages, scrambled cage-free egg whites, seasonal fresh fruit & choice of two protein pancakes or multigrain toast.
  • New! Classic Avocado Toast: Grilled multigrain bread topped with freshly sliced avocado & roasted cherry tomatoes. Served with choice of fresh fruit or hash browns. Seasonal availability may vary.
  • Egg white options for Combos & Omelettes, and Gluten-Friendly options
  • Seasonal Fruit Toppings on Buttermilk Pancakes
• Dinner Entrée Proteins & Sides Customization
  • New! All-Natural Salmon: All-natural 6 oz. Atlantic salmon fillet hand seasoned and grilled to perfection.
  • New! Sirloin Salisbury Steak: Sirloin Salisbury Steak topped with sautéed mushrooms & onions in a rich beef gravy.
  • New! Entrée Sides: Steamed Fresh Broccoli, Yellow & Green Beans, Loaded Mashed Potatoes, Bacon Mac & Cheese
• Appetizers
  • New! Jalapeño & Cheese Bites: Six golden, crispy Jalapeño & Cheddar Cheese bites served with buttermilk ranch for dipping.
  • New! Chicken Quesadilla: Diced grilled chicken breast, roasted poblano & red bell peppers & melted Jack & Cheddar cheeses in a warm, grilled tortilla. Served with salsa, pickled Jalapeños, and sour cream.

IHOP’s new menu featuring Thick ‘N Fluffy French Toast is available now at participating locations nationwide. For more information or to find the nearest location, visit IHOP.com.

ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For more than 63 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of March 31, 2022, there are 1,751 IHOP restaurants around the world, including restaurants in all 50 states and the District of Columbia, Puerto Rico, and Guam as well as Canada, Ecuador, India, Mexico, Pakistan, Panama and Peru. IHOP restaurants are franchised by affiliates of Glendale, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).

View source version on businesswire.com: https://www.businesswire.com/news/home/20221010005035/en/

Candice Jacobson

IHOP Communications

Media@IHOP.com



Abby Hoffman

DeVries Global on behalf of IHOP

Ahoffman@devriesglobal.com

Source: IHOP

FAQ

What new menu items has IHOP introduced?

IHOP has introduced the Thick ‘N Fluffy French Toast, Plant-Based Sausage, and new dinner entrees like All-Natural Atlantic Salmon.

How can guests redeem the new Thick ‘N Fluffy French Toast?

Guests can redeem the Thick ‘N Fluffy French Toast for 10 PanCoins in the International Bank of Pancakes Stack Market.

What flavors are available for the Thick ‘N Fluffy French Toast?

The Thick ‘N Fluffy French Toast is available in classic, strawberry banana, and lemon ricotta mixed berry flavors.

What changes has IHOP made to its syrups?

IHOP has removed high fructose corn syrup from its syrups, ensuring a higher quality meal for guests.

When will the new menu items be available at IHOP?

The new menu items, including the Thick ‘N Fluffy French Toast, are available now at participating IHOP locations nationwide.