An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
Dine Brands International Announces First Virtual IHOP® Location in North America in Partnership with Ghost Kitchen Brands
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Dine Brands International has launched its first virtual IHOP location in Toronto, Canada, in collaboration with Ghost Kitchen Brands. This new kitchen model focuses on takeout and delivery, catering to the rising demand for off-premise dining options. Customers can now enjoy a variety of IHOP's menu items, including pancakes and breakfast combos, through a direct ordering platform and third-party delivery services. This initiative highlights the brand's commitment to innovation and accessibility, addressing the changing preferences of consumers.
Positive
Launch of the first virtual IHOP location, enhancing accessibility for customers.
Partnership with Ghost Kitchen Brands to expand takeout and delivery options.
Increased focus on off-premise dining, aligning with changing consumer habits.
Negative
None.
First location now open in Toronto, Canada for takeout and delivery
GLENDALE, Calif.--(BUSINESS WIRE)--
Dine Brands International today announces the debut of its first virtual IHOP location in Toronto, Canada as part of its partnership with Ghost Kitchens Brands, which owns and operates a network of virtual kitchens across the continent, featuring items from more than 20 well-known restaurants and CPG brands.
Dine Brands International Announces First Virtual IHOP® Location in North America in Partnership with Ghost Kitchen Brands (Photo: Business Wire)
At its 60 Sudbury St. location in Toronto’s Liberty Village area, guests can now enjoy a selection of IHOP’s World-Famous Pancakes, Breakfast Combos, Omelettes, Burritos, Bowls, and more for takeout and delivery. Ghost Kitchen Brands’ direct ordering platform and in-restaurant kiosks allow customers to mix and match their favorite meals and snacks, all in one order. Guests can also order IHOP directly for pickup or delivery through third-party delivery service providers.
“With off-premise sales nearly doubling since the start of the pandemic, it’s evident that guests have become accustomed to the ease of digital ordering and continue to seek convenient options for enjoying their favorite meals outside of the four walls,” said Tony Moralejo, President, International, Dine Brands Global, Inc.
“Through our partnership with Ghost Kitchen Brands, we can provide guests more ways to access our beloved pancakes and familiar comfort foods. This demonstrates our brand’s continued commitment to innovation by providing new ways to experience our classic favorites,” added Moralejo.
As IHOP continuously shifts to meet guests’ needs, as showcased with the introduction of Burritos & Bowls in January 2021, virtual kitchen locations will provide the perfect platform for IHOP to serve its innovative menu with easy portability in mind.
“IHOP is one of the world’s most beloved full-service restaurant brands and we’re thrilled to partner with Dine Brands International to increase accessibility to IHOP’s signature menu through on-site ordering, takeout, and delivery,” said George Kottas, Founder and CEO of Ghost Kitchen Brands. “We are uniquely positioned to help iconic brands like IHOP serve more customers by leveraging best-in-class technology and customized mix-and-match ordering, making the experience convenient for both guests and brands.”
Dine Brands International continues to place emphasis on growth in markets, including North America, The Middle East, Asia, and Latin America. For more information on international franchise opportunities, click here.
About Dine Brands Global, Inc.
Based in Glendale, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under both the Applebee's Neighborhood Grill + Bar and IHOP brands. With approximately 3,440 restaurants combined in 16 countries and approximately 350 franchisees, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com.
About Ghost Kitchen Brands
Ghost Kitchen Brands has partnered with famous restaurant brands, iconic consumer packaged goods and innovative technology companies to create the most advanced and scalable Ghost Kitchen concept. With a portfolio of over 20+ brands and growing, each optimized kitchen freshly prepares those branded products like a one-stop food court for walk-ins or 3rd party delivery customers. With the potential to open 365/24/7, customers are offered access to all our brands in a single order and a single delivery or pickup. With locations that are stand alone, in malls and in big box stores, Ghost Kitchen Brands reaches discerning consumers when, where, and how they want their favorite eats. For additional information, please visit www.ghostkitchenbrands.com and social media pages – Facebook, LinkedIn and Instagram.
Investor Contact
Ken Diptee Executive Director, Investor Relations
Dine Brands Global, Inc. Ken.Diptee@dinebrands.com
Source: Dine Brands Global, Inc.
FAQ
When did Dine Brands announce the opening of the first virtual IHOP location?
Dine Brands announced the opening of its first virtual IHOP location in Toronto, Canada, on November 18, 2021.
What is the stock symbol for Dine Brands?
The stock symbol for Dine Brands is DIN.
What menu items are available at the new IHOP virtual kitchen?
The new IHOP virtual kitchen offers a selection of items including pancakes, breakfast combos, omelettes, burritos, and bowls.
How does the partnership with Ghost Kitchen Brands benefit IHOP?
The partnership with Ghost Kitchen Brands allows IHOP to enhance accessibility through takeout and delivery, leveraging advanced technology for a better customer experience.
