Dine Brands Announces Executive Leadership Changes
Dine Brands Global (NYSE: DIN) announced that Tony Moralejo will step down as Applebee's President effective March 4, 2025, transitioning to an advisory role through June 4, 2025. CEO John Peyton will serve as Interim Applebee's President while maintaining his current position.
During his two-year tenure, Moralejo navigated challenging economic conditions and strengthened franchisee relationships. The company has initiated a nationwide search for a new Applebee's leader with expertise in brand stewardship, restaurant operations, and marketing.
In the interim, Peyton will oversee the brand's growth initiatives across digital experience, menu innovation, in-restaurant dining, off-premise services, and domestic expansion. Peyton, who joined Dine Brands in January 2021, brings extensive experience from his previous roles as President and CEO of Realogy Franchise Group and as a senior executive at Starwood Hotels and Resorts Worldwide.
Dine Brands Global (NYSE: DIN) ha annunciato che Tony Moralejo si dimetterà da Presidente di Applebee's a partire dal 4 marzo 2025, passando a un ruolo di consulenza fino al 4 giugno 2025. Il CEO John Peyton fungerà da Presidente ad interim di Applebee's mantenendo la sua posizione attuale.
Durante il suo mandato di due anni, Moralejo ha affrontato condizioni economiche difficili e ha rafforzato le relazioni con i franchisee. L'azienda ha avviato una ricerca a livello nazionale per un nuovo leader di Applebee's con esperienza nella gestione del marchio, nelle operazioni di ristorazione e nel marketing.
Nel frattempo, Peyton superviserà le iniziative di crescita del marchio relative all'esperienza digitale, all'innovazione del menu, alla ristorazione in loco, ai servizi off-premise e all'espansione domestica. Peyton, che è entrato in Dine Brands a gennaio 2021, porta con sé un'ampia esperienza dai suoi precedenti ruoli come Presidente e CEO di Realogy Franchise Group e come dirigente senior presso Starwood Hotels and Resorts Worldwide.
Dine Brands Global (NYSE: DIN) anunció que Tony Moralejo renunciará como Presidente de Applebee's a partir del 4 de marzo de 2025, asumiendo un rol de asesoría hasta el 4 de junio de 2025. El CEO John Peyton actuará como Presidente interino de Applebee's mientras mantiene su puesto actual.
Durante su mandato de dos años, Moralejo navegó por condiciones económicas desafiantes y fortaleció las relaciones con los franquiciados. La empresa ha iniciado una búsqueda a nivel nacional para un nuevo líder de Applebee's con experiencia en el manejo de la marca, operaciones de restaurantes y marketing.
Mientras tanto, Peyton supervisará las iniciativas de crecimiento de la marca relacionadas con la experiencia digital, la innovación del menú, la comida en el restaurante, los servicios fuera del local y la expansión nacional. Peyton, que se unió a Dine Brands en enero de 2021, aporta una amplia experiencia de sus roles anteriores como Presidente y CEO de Realogy Franchise Group y como ejecutivo senior en Starwood Hotels and Resorts Worldwide.
Dine Brands Global (NYSE: DIN)는 Tony Moralejo가 2025년 3월 4일부터 Applebee's의 사장직에서 물러나고, 2025년 6월 4일까지 자문 역할로 전환한다고 발표했습니다. CEO John Peyton은 현재 직책을 유지하면서 Applebee's의 임시 사장을 맡게 됩니다.
Moralejo는 2년 임기 동안 어려운 경제 상황을 극복하고 가맹점주와의 관계를 강화했습니다. 회사는 브랜드 관리, 레스토랑 운영 및 마케팅 분야의 전문 지식을 갖춘 새로운 Applebee's 리더를 찾기 위한 전국적인 검색을 시작했습니다.
그동안 Peyton은 디지털 경험, 메뉴 혁신, 레스토랑 내 식사, 비즈니스 외부 서비스 및 국내 확장과 관련된 브랜드 성장 이니셔티브를 감독할 것입니다. 2021년 1월에 Dine Brands에 합류한 Peyton은 Realogy Franchise Group의 사장 및 CEO와 Starwood Hotels and Resorts Worldwide의 고위 임원으로서의 폭넓은 경험을 가지고 있습니다.
Dine Brands Global (NYSE: DIN) a annoncé que Tony Moralejo quitterait son poste de Président d'Applebee's à compter du 4 mars 2025, passant à un rôle de conseil jusqu'au 4 juin 2025. Le PDG John Peyton agira en tant que Président par intérim d'Applebee's tout en conservant son poste actuel.
Au cours de son mandat de deux ans, Moralejo a navigué dans des conditions économiques difficiles et a renforcé les relations avec les franchisés. L'entreprise a lancé une recherche à l'échelle nationale pour un nouveau responsable d'Applebee's ayant une expertise en gestion de marque, opérations de restaurant et marketing.
Entre-temps, Peyton supervisera les initiatives de croissance de la marque liées à l'expérience numérique, à l'innovation du menu, à la restauration sur place, aux services hors établissement et à l'expansion nationale. Peyton, qui a rejoint Dine Brands en janvier 2021, apporte une vaste expérience de ses précédents rôles en tant que Président et PDG de Realogy Franchise Group et en tant que cadre supérieur chez Starwood Hotels and Resorts Worldwide.
Dine Brands Global (NYSE: DIN) gab bekannt, dass Tony Moralejo am 4. März 2025 als Präsident von Applebee's zurücktreten wird und bis zum 4. Juni 2025 in einer beratenden Rolle tätig sein wird. CEO John Peyton wird interimistisch als Präsident von Applebee's fungieren und gleichzeitig seine aktuelle Position beibehalten.
Während seiner zweijährigen Amtszeit hat Moralejo schwierige wirtschaftliche Bedingungen gemeistert und die Beziehungen zu den Franchise-Nehmern gestärkt. Das Unternehmen hat eine landesweite Suche nach einem neuen Applebee's-Leiter mit Erfahrung in Markenführung, Restaurantbetrieb und Marketing eingeleitet.
In der Zwischenzeit wird Peyton die Wachstumsinitiativen der Marke im Bereich digitale Erfahrungen, Menü-Innovation, Restaurant-Besuch, externe Dienstleistungen und nationale Expansion überwachen. Peyton, der im Januar 2021 zu Dine Brands kam, bringt umfangreiche Erfahrung aus seinen vorherigen Rollen als Präsident und CEO der Realogy Franchise Group und als leitender Angestellter bei Starwood Hotels and Resorts Worldwide mit.
- Smooth leadership transition with CEO taking interim role ensuring continuity
- Initiated nationwide search for new leader with specific expertise requirements
- Focus on multiple growth initiatives including digital, menu, and expansion
- Loss of experienced president who strengthened franchisee relationships
- Potential disruption during leadership transition period
Dine Brands CEO John Peyton to serve as Interim Applebee’s President
Tony Moralejo to Step Down as Applebee’s President
Tony Moralejo, Applebee’s President (Photo: Business Wire)
"Tony and I share a deep respect for the DNA of Applebee’s and we are all grateful for his contributions since he took on this role two years ago. He has navigated a challenging economic environment, led an outstanding team, and strengthened our relationships with franchisees. I’m incredibly thankful for his leadership—he embodies what great leadership looks like. I look forward to building on his work and accelerating our plans to grow the brand and achieve superior results," says John Peyton, Dine Brands CEO.
"It has been an absolute honor and privilege to serve as President of this exceptional brand. Leading this remarkable team and working alongside our dedicated franchise partners over the past two years has been an incredible experience," added Tony Moralejo, departing Applebee’s President.
The company has initiated a nationwide search for a new leader for Applebee’s with proven expertise in brand stewardship, restaurant operations and marketing. In the meantime, Peyton will oversee the brand, collaborating with the executive team and franchisees to capitalize on growth opportunities across key areas, including digital experience, menu innovation, in-restaurant dining, off-premise, and domestic expansion.
Peyton, a seasoned brand executive, joined Dine Brands in January 2021 as CEO and brings a proven track record in operations, development, and franchisee relations. Before joining Dine Brands, he served as President and CEO of Realogy Franchise Group, following a 17-year tenure as a senior executive at Starwood Hotels and Resorts Worldwide, Inc. A recognized leader in global branding, he has extensive experience in managing large, complex organizations, driving growth at scale, and fostering innovation while maintaining operational flexibility.
About Dine Brands Global, Inc.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250205942062/en/
Media Contact
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Dine Brands Global
MediaInquiries@dinebrands.com
Source: Dine Brands Global, Inc.
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