Applebee’s Kicks off the Holiday Season Early with the Ultimate Gift – 2 for $20 Now with the Southwest Steak Bowl!

Rhea-AI Summary

Applebee's has launched its holiday season promotions, featuring a new 2 for $20 Value Menu that includes items like the Southwest Steak Bowl. Guests can also enjoy $5 Sleigh Bell Sips cocktails. Additionally, for every $50 gift card purchased, customers will receive a $10 bonus card valid until February 28, 2021. The promotion reflects Applebee’s commitment to providing affordable dining options while maintaining safety protocols during the holiday season. The 2 for $20 menu is available at participating locations for a limited time.

Positive

• Launch of the new Southwest Steak Bowl enhances the value menu.
• Introduction of $5 Sleigh Bell Sips cocktails potentially boosts beverage sales.
• Promotion of $10 bonus card with a $50 gift card purchase incentivizes sales.

Negative

• None.

GLENDALE, Calif.--(BUSINESS WIRE)--Put away your pumpkins, because the holiday season starts now at Applebee’s! First, guests can celebrate with the 2 for $20 Value Menu* now featuring the Southwest Steak Bowl, available for dine-in, To Go or delivery** at participating locations, but only for a limited time. This guest-favorite menu includes the choice of one full-size appetizer to share AND two of these delicious full-size entrées all for only $20:

• Southwest Steak Bowl: Grilled chipotle lime sirloin steak on mixed greens with cilantro rice, house-made pico de gallo, black bean corn salsa and guacamole. Topped with chimichurri, tortilla strips and a fresh lime wedge.
• Classic Bacon Cheeseburger: Handcrafted all-beef patty topped with two slices of American cheese and two strips of Applewood-smoked bacon. Served with lettuce, tomato, onion and pickles on a Brioche bun. Served with classic fries.
• Fiesta Lima Chicken: A celebration of flavor, this dish delivers on every level. Grilled chicken glazed with zesty lime sauce and drizzled with tangy Mexi-ranch is smothered with a rich blend of Cheddar cheeses on a bed of crispy tortilla strips. Served with Spanish rice and house-made pico de gallo.

The 2 for $20 Value Menu includes appetizer choices like Applebee’s fan-favorite Boneless Wings, tossed in your choice of Classic Hot Buffalo sauce, Honey BBQ sauce or Sweet Asian chile sauce and served with Bleu cheese or ranch dressing.

To put the cherry on top - literally - of an already-sweet deal, Applebee’s is ringing in the holiday festivities with its latest Mucho cocktails, the new $5 Sleigh Bell Sips. Walk into a winter wonderland treat with the new Berry Merry Colada, a tropical piña colada twist and strawberry swirl, made with Captain Morgan Spiced Rum and Midori. Or, jingle all the way to pure joy with the new Reindeer Punch, a delicious combination of Smirnoff Vodka, Ocean Spray Cranberry Juice and sweet & sour with a dash of cherry. Every Applebee’s Mucho cocktail is made with premium spirits and served in a signature Mucho glass, so guests get even more to enjoy. And now, Sleigh Bell Sips are available for To Go at participating locations so you can cozy up and enjoy at home.***

“Our legendary 2 for $20 deal got a boost of holiday magic this time around with the addition of the new Southwest Steak Bowl to our line-up of fan-favorites, which can be enjoyed however our guests are most comfortable – safely in our dining rooms, To Go or via Applebee’s Delivery,” said Joel Yashinsky, Chief Marketing Officer at Applebee’s. “Our commitment to providing our guests with a safe dining experience and a delicious and comforting meal at a great value remains unchanged. We are grateful for the trust our guests have in Applebee’s and wish everyone a happy and healthy holiday season.”

Finally, to really ring in the spirit of giving, Applebee’s is offering a $10 bonus card with the purchase of a $50 Applebee’s gift card now through January 3, 2021.**** Bonus cards can be redeemed for both dine-in and online orders via Applebees.com or Applebee’s Mobile app and expire on February 28, 2021. Give someone the gift of Applebee’s today!

To find a local restaurant, visit Applebees.com/restaurants, or to order Applebee’s for To Go or delivery, visit Applebees.com or the Applebee’s mobile app (iOS, Google). Details on Applebee’s safety-first dining experience can be found at Applebees.com/safety.

For even more exclusive deals and specials, guests can sign-up to be a part of the neighborhood. Join Applebee’s E-Club and receive a welcome offer!

*Limited time. Price, participation and selection may vary. Offer may not be valid with other offers, discounts or promotions. While supplies last.

**All deliveries subject to availability.

***Must be 21+. Void where prohibited. Tax & gratuity excluded. Available for dine-in only except where carry-out alcohol is permitted by law. Participation may vary. While supplies last.

****Offer valid 11/2/20 - 1/3/21 at participating locations. Bonus card may not be redeemed on day of issuance. Restrictions apply to gift and bonus cards. See cards for details.

About Applebee's®

As one of the world’s largest casual dining brands, Applebee’s Neighborhood Grill + Bar serves as America’s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee's restaurants are owned and operated by entrepreneurs dedicated to more than serving great food, but also building up the communities that we call home. From raising money for local charities to hosting community fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®. Applebee’s has 1,728 franchise and company-operated restaurants in the United States, Puerto Rico, Guam and 11 other countries as of September 30, 2020. Applebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies.

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