Applebee’s Introduces NEW Really BIG Meal Deal

Rhea-AI Summary

Applebee's has launched its NEW Really BIG Meal Deal, offering customers a choice between the NEW Big Cluckin' Chicken Sandwich or BIG Classic Bacon Cheeseburger, served with Classic Fries and a fountain drink for $9.99. The Big Cluckin' Chicken Sandwich features a hand-breaded chicken breast with lettuce, pickles, tomato, and mayo on a Brioche bun. The Classic Bacon Cheeseburger includes an all-beef patty, American cheese, Applewood-smoked bacon, and fresh toppings. The promotion is available for both dine-in and To Go orders through Applebees.com or their mobile app.

Positive

• Introduction of value meal bundle at competitive $9.99 price point
• Expansion of menu offering with new chicken sandwich option
• Multi-channel availability through dine-in, online ordering, and mobile app

Negative

• time offer may impact long-term revenue sustainability
• Low price point could pressure profit margins

Insights

Market Research Analyst

This product launch represents a strategic move in the value-meal segment, directly competing with quick-service restaurants (QSRs) at a important $9.99 price point. The timing aligns with increased consumer price sensitivity and a broader industry trend toward value offerings. However, the potential impact on profit margins is concerning, given rising food and labor costs.

Historical data shows that while value meals can drive traffic, they often lead to lower average check sizes. The inclusion of both chicken and burger options is noteworthy, as it hedges against commodity price fluctuations. For DIN (Dine Brands Global), which operates Applebee's, this promotion could boost short-term traffic but may pressure restaurant-level margins if food costs remain elevated.

Enjoy the NEW Big Cluckin’ Chicken Sandwich or BIG Classic Bacon Cheeseburger, served with Classic Fries and a fountain drink for just $9.99; Available for both dine-in and To Go

PASADENA, Calif.--(BUSINESS WIRE)-- Applebee’s is going BIG with the debut of its NEW Really BIG Meal Deal featuring the NEW Big Cluckin’ Chicken Sandwich and BIG Classic Bacon Cheeseburger served with Classic Fries and a fountain drink for only $9.99!* Big Taste, Big Flavor and Big Value, the Applebee’s NEW Really BIG Meal Deal is available now for a limited time for both dine-in and To Go, via Applebees.com or the Applebee’s mobile app.

Applebee’s is going BIG with the debut of its NEW Really BIG Meal Deal featuring the NEW Big Cluckin’ Chicken Sandwich and BIG Classic Bacon Cheeseburger served with Classic Fries and a fountain drink for only $9.99. (Photo: Business Wire)

Bigger and better, the NEW Big Cluckin’ Chicken Sandwich boasts a crispy, hand-breaded chicken breast stacked with shredded lettuce, pickles, tomato, and mayo, on a toasted Brioche bun. For guests big on the classics, the BIG Classic Bacon Cheeseburger features a juicy all-beef patty topped with two slices of American Cheese, two strips of Applewood-smoked bacon, served with lettuce, tomato, onion, and pickles on a Brioche bun. Both are served with Classic Fries and a fountain drink.

“Big in size, flavor and value, our NEW Really Big Meal Deal can’t be beat,” said Joel Yashinsky, chief marketing officer of Applebee’s. “From Classic to Cluckin’, our Really Big Meal Deal offers guests variety, with both a savory hand-crafted burger and NEW hand-breaded chicken sandwich, served with Classic Fries, and a fountain drink for only $9.99. We know our guests are going to love this unbeatable value meal!”

To find your local restaurant to dine in, visit Applebees.com/restaurants. To order Applebee’s To Go or delivery, visit Applebees.com or the Applebee’s mobile app (iOS, Google)

For even more exclusive deals and specials, guests can sign up to be a part of the neighborhood. Join Applebee’s E-Club and receive a welcome offer!

*For a limited time. No substitutions. Price does not include tax or gratuity. ©2024 Applebee's Restaurants LLC

About Applebee's®

As one of the world’s largest casual dining brands, Applebee’s Neighborhood Grill + Bar serves as America’s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee’s makes it easy for family and friends to connect with one another, whether it’s in a dining room or in the comfort of a living room, Eatin’ Good in the Neighborhood™ is a familiar and affordable escape from the everyday. Applebee's restaurants are owned and operated by entrepreneurs dedicated to more than serving great food, but also building up the communities that we call home. From raising money for local charities to hosting community fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®. Applebee’s franchise operations consisted of 1,618 Applebee’s restaurants in the United States, two U.S. territories and 14 countries outside the United States as of September 30, 2024. This number does not include one domestic Applebee’s ghost kitchen (small kitchens with no store-front presence, used to fill off-premise orders) and seven Applebee’s international ghost kitchens. Applebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20241112092922/en/

For media inquiries, email us at media@applebees.com

Source: Applebee’s

FAQ

What is included in Applebee's Really BIG Meal Deal?

Applebee's Really BIG Meal Deal includes choice of NEW Big Cluckin' Chicken Sandwich or BIG Classic Bacon Cheeseburger, served with Classic Fries and a fountain drink for $9.99.

How much does Applebee's Really BIG Meal Deal cost?

The Really BIG Meal Deal costs $9.99, not including tax or gratuity.

Is Applebee's Really BIG Meal Deal available for takeout?

Yes, the Really BIG Meal Deal is available for both dine-in and To Go orders through Applebees.com or their mobile app.

What are the ingredients in Applebee's Big Cluckin' Chicken Sandwich?

The Big Cluckin' Chicken Sandwich features a crispy, hand-breaded chicken breast with shredded lettuce, pickles, tomato, and mayo on a toasted Brioche bun.