Dine Brands Global Inc Stock Price, News & Analysis

Applebee’s (NYSE: DIN) refreshed its value menu on October 6, 2025, adding a NEW Grilled Cheese Cheeseburger and Chicken Parmesan Fettucine to the signature 2 for $25 deal.

The Grilled Cheese Cheeseburger features an all-beef patty, four slices of American cheese, sweet-savory jam on potato bread and tomato basil soup for dipping. The 2 for $25 also includes Oriental Chicken Salad and pairs two entrees with one appetizer or two side salads for dine-in, To Go or delivery.

Applebee’s also added NEW Crispy Pickle Fries to the Ultimate Trio appetizer lineup; the Ultimate Trio is priced at $14.99 and offers 10 appetizers and 10 dips (over 80,000 combinations). Club Applebee’s members gain access to an NFL digital spin-to-win game with visit-triggered entries.

Fuzzy's Taco Shop, owned by Dine Brands Global (NYSE:DIN), is launching a Halloween-themed limited-time menu offering from October 1 through November 9, 2025. The centerpiece is the Draco Taco Combo, priced at $6.99, featuring a charred blue corn tortilla with grilled steak, crispy seared cheese, and specialty toppings.

The promotion includes the Drac A 'Rita cocktail and $5 Modelo Draft beers. The campaign features a collectible card system where guests can earn a free Draco Taco t-shirt by collecting all three card types. The launch strategically aligns with National Taco Day on October 7, supported by a themed marketing campaign centered around the mythical Draco Fish character.

IHOP (NYSE:DIN) has launched its first-ever everyday value menu, featuring four complete breakfast meals priced at $6 ($7 in select locations). Available seven days a week from 7AM to 10PM at participating restaurants nationwide, the menu includes popular items like the Breakfast Faves Combo, Ham & Cheese Omelette, French Toast Faves Combo, and House Scramble.

Alongside this value initiative, IHOP is introducing a new creative campaign called "Happy Plates", targeting Gen Z and millennial audiences with whimsical, family-focused storytelling. The campaign, directed by Drew Kirsch, showcases IHOP's commitment to providing affordable dining options while maintaining quality ingredients and the brand's signature welcoming atmosphere.

Dine Brands Global's (NYSE:DIN) Applebee's is bringing back its National Cheeseburger Day promotion on September 18, 2025, offering three Handcrafted Burgers with fries for $8.99.

The one-day-only deal includes the Classic Burger, Classic Cheeseburger, or Classic Bacon Cheeseburger served with Classic Fries. Each burger features an all-beef patty with lettuce, tomato, onion, and pickles on a Brioche bun. The promotion is available for both dine-in and To Go orders through Applebee's website or mobile app, though it's not valid on third-party delivery platforms.

Dine Brands Global (NYSE:DIN), the parent company of Applebee's, IHOP, and Fuzzy's Taco Shop, has declared a quarterly cash dividend of $0.51 per share of common stock. The dividend will be paid on October 8, 2025, to stockholders of record as of September 19, 2025.

Applebee's (NYSE:DIN) has announced two key executive appointments to strengthen its leadership team. Michelle Chin will join as Chief Marketing Officer on September 2, while Jay Wong will assume the role of Chief Operations Officer on September 15, 2025.

The appointments follow positive momentum in Q2 with increased traffic and sales. Michelle Chin brings over 20 years of experience from brands like Starbucks, Godiva, and Unilever, and will lead marketing strategy, advertising, and menu innovation. Jay Wong, with extensive hospitality experience from Four Seasons and Starwood/Marriott Hotels, will focus on driving operational consistency and growth across the restaurant system.

These strategic appointments align with Applebee's priorities of enhancing marketing capabilities, expanding menu innovation, and improving guest experience.

Applebee's (NYSE:DIN) is launching its new Ultimate Trio appetizer sampler ahead of the NFL season, offering customers over 80,000 flavor combinations for $14.99. The customizable platter includes a choice of three appetizers from 10 options and three sauces from 10 varieties.

The company is also introducing new NFL-themed beverage offerings, including two $6 Mucho cocktails with an optional $3 Don Julio Vibe Drop upgrade, and a new line of Dirty Fountain Sodas. NFL Coach Dan Campbell returns as Applebee's "head shift manager" alongside new team members Ashton Jeanty and C.J. Stroud in the brand's latest marketing campaign.

Dine Brands Global (NYSE:DIN), parent company of Applebee's, IHOP, and Fuzzy's Taco Shop, reported mixed Q2 2025 results. Applebee's saw a 4.9% increase in domestic same-restaurant sales, while IHOP experienced a 2.3% decline. Total revenues reached $230.8 million, up from $206.3 million in Q2 2024.

The company reported GAAP net income of $13.2 million ($0.89 per diluted share), down from $22.5 million ($1.50 per share) year-over-year. Adjusted EBITDA decreased to $56.2 million from $67.0 million. Development activity resulted in 7 new restaurant openings and 46 closures during Q2.

Dine Brands updated its 2025 guidance, projecting Applebee's comparable sales between +1% and +3%, and IHOP's between -1% and +1%. The company completed a refinancing transaction, issuing $600 million in senior secured notes at 6.720% interest rate.