DGTL Activates Nasdaq-Listed Digital Sports Gaming and Entertainment Brand for 2021 PGA Masters Campaign

Rhea-AI Summary

DGTL Holdings is launching a new mobile social content campaign for a Nasdaq-listed digital sports gaming brand, valued at $75,000 for one week, following a successful NCAA March Madness campaign. The campaign will produce and distribute multimedia content themed around the 2021 PGA Masters. The Nasdaq-listed client is a leader in fantasy sports and mobile betting, with a market cap exceeding $25 billion. This initiative is part of DGTL's broader strategy to enhance its presence in video-based social media marketing within the sports entertainment sector.

Positive

• Secured a $75,000 contract for the PGA Masters campaign.
• Follow-up campaign after a successful NCAA March Madness initiative.
• Works with a leading Nasdaq-listed client with a market cap of over $25 billion.
• Targets a growing sector of digital sports entertainment and gaming.

Negative

• None.

Video-Based Social Media Content Campaign to Spotlight Key Influencers at 2021 PGA Masters Tournament

NEW YORK, April 07, 2021 (GLOBE NEWSWIRE) -- via InvestorWire – DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (“DGTL” or the “Company”) reports that its wholly owned subsidiary, Hashoff LLC, has activated a new mobile social content campaign for a Nasdaq-listed Digital Sports Gaming and Entertainment brand.

As the second campaign activation stemming from this new SaaS licensing agreement, this contract is valued at $75,000 USD for a one-week campaign (plus monthly software licensing fees). Hashoff will activate both self-serve and managed-service products for the campaign, which will create and distribute client-branded multimedia mobile social creative content with a 2021 PGA Masters theme. 

The PGA Masters campaign was awarded following the successful completion of a similar video-based social media content campaign for this client targeting the NCAA March Madness tournament. Additional social media marketing campaigns surrounding other major sporting events are anticipated from this client within the coming months.

With a current market capital of over US$25 billion, this Nasdaq-listed client is a global leader in developing and marketing fantasy sports and mobile sports betting applications, which allow users to enter and bet on sports-related contests, tournaments or fantasy sports leagues.

These gaming applications cover nearly all major professional sports leagues around the world, including the NCAA, MLB, NHL, NFL, NBA, PGA, Premier and UEFA Champions League soccer, NASCAR, Mixed Martial Arts (MMA) and Tennis, etc.

Charlie Thomas, acting CSO of Hashoff, reports, “We are thrilled with the results of the NCAA March Madness campaign and are pleased to have been awarded management of the PGA Masters tournament campaign. As noted, Hashoff is striving to achieve a leadership position in video-based social media content marketing, products and services for tier one brands within the global digital sports entertainment and gaming sector. We look forward to future work in this area with our partners in the sector.”

For more information, visit the new DGTL Investor Resource Centre at DGTL Holdings - Investors (dgtlinc.com) or contact:

Investor Relations
John Belfontaine, Director
Email: IR@dgtlinc.com
Phone: +1 (877) 879-3485

DGTL HOLDINGS INC.
DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies powered by Artificial Intelligence (AI). DGTL (i.e., Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized enterprise-level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution via a blend of unique capitalization structures. DGTL Holdings Inc. is traded on the Toronto Venture Exchange as “DGTL,” the OTCQB exchange as “DGTHF” and the Frankfurt Stock Exchange as “A2QB0L.”

For more information, visit https://dgtlinc.com/investors. 

HASHOFF LLC
As a wholly owned subsidiary of DGTL Holdings Inc., Hashoff is an enterprise-level self-service CaaS (content-as-a-service) built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology. Hashoff’s AI-ML platform functions as a full-service content management system designed to empower global brands by identifying, optimizing, engaging, managing and tracking top-ranked digital content publishers for localized brand marketing campaigns. Hashoff is fully commercialized and currently serves numerous global brands by providing direct access to the global gig economy of over 150 million freelance content creators.

Hashoff’s customer portfolio includes global brands in a range of key growth categories, including Anheuser Busch-InBev, Nestle, Post Holdings, Danone and Keurig-Dr. Pepper, Dunkin Brands, The Container Store, TJ Maxx, Ulta Beauty and Pizza Hut Live Nation, The CW, Scribd, Syneos Health and Novartis, etc.ⁱ Watch the Hashoff investor video by visiting:  https://dgtlinc.com/technology/social-media-cms/.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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ⁱ Current and past customers

Corporate Communications:
InvestorBrandNetwork (IBN)
Los Angeles, California
www.InvestorBrandNetwork.com
310.299.1717 Office
Editor@InvestorBrandNetwork.com

FAQ

What is the value of DGTL Holdings' new contract for the PGA Masters?

The contract is valued at $75,000 for a one-week campaign.

What company is DGTL Holdings partnering with for the PGA Masters campaign?

DGTL Holdings is partnering with a Nasdaq-listed digital sports gaming and entertainment brand.

What was the success of DGTL Holdings' previous campaign?

The previous campaign targeted the NCAA March Madness tournament and was successful.

How does DGTL Holdings plan to enhance its marketing strategy?

DGTL aims to achieve a leadership position in video-based social media content marketing.

What market does DGTL Holdings operate in?

DGTL operates in the digital media, marketing, and advertising sectors powered by AI technologies.