Digital Ally Announces Launch of its Shield™ Cleansers E-commerce Website
Digital Ally, Inc. (NASDAQ: DGLY) has launched a new E-commerce site, shieldcleansers.com, to meet the increased demand for its Shield brand disinfectants and cleansers, which are less harsh and effective. The active ingredient, Hypochlorous Acid, is listed on the EPA List N as effective against SARS-CoV-2. The company also introduced ThermoVu, a non-contact temperature measuring device. The launch is accompanied by a nationwide marketing campaign targeting law enforcement and commercial clients.
- Launch of new E-commerce site to boost sales for Shield disinfectants.
- Shield product is effective against SARS-CoV-2 and considered safe (EPA category IV).
- Introduction of ThermoVu, enhancing safety measures in various sectors.
- Aggressive marketing campaign to reach law enforcement and first responders.
- Dependence on effective marketing and distribution of new products remains uncertain.
- Challenges in supply chain management due to COVID-19 pandemic.
- Sales performance heavily reliant on pandemic-driven demand, which may fluctuate.
Launch of site now enables both online and traditional ordering options in response to high demand for its Shield brand of highly effective, less-harsh, disinfectant and cleanser line
Lenexa, KS, July 06, 2020 (GLOBE NEWSWIRE) -- Digital Ally, Inc. (NASDAQ: DGLY), which develops, manufactures and markets advanced video recording products and other critical safety products for law enforcement, emergency management, fleet safety and security, today announced the launch of its shieldcleansers.com E-commerce site in response to high marketplace demand for effective, but less-harsh, disinfectant and cleansers than what are now widely distributed. The Company’s Shield brand of safety products was launched specifically to address such customer concerns.
Hypochlorous Acid (HOCl), the active ingredient of Shield™ Disinfectant and Cleansers, falls under EPA category IV, the safest of the EPA’s toxicity categories. Shield Disinfectant is also listed on the EPA List N: Disinfectant for Use Against SARS-CoV-2, the virus that causes the novel COVID-19 disease. While highly effective as a disinfectant and sanitizer, cleaning crews are not required to wear Personal Protective Equipment (PPE) when applying and reapplying HOCl.
Customers can also utilize the shieldcleansers.com E-commerce site as an option when ordering the company’s recently launched ThermoVu™. ThermoVu™ is a non-contact temperature-measuring instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters. ThermoVu™ has optional features such as facial recognition to improve facility security by restricting access based on temperature and/or facial recognition reasons. ThermoVu™ provides an instant pass/fail audible tone with its temperature display and controls access to facilities based on such results. It can be widely applied in schools, office buildings, subway stations, airports and other public venues.
“The onset of Covid-19 has of course made virus-fighting weapons such as disinfectants and temperature-measurement instruments critical to public safety,” said Stan Ross, CEO of Digital Ally, adding, “Our experience working for the mission critical law enforcement market and under stringent regulations at all levels position us to provide the public with the non-contact temperature screening system and disinfectant that meet and exceed all relevant government regulations and guidelines."
To optimize awareness for these critical products, the company has launched an aggressive nationwide marketing and public relations campaign, including outreach to law enforcement agencies, first responders, Digital Ally’s commercial clients and professional partnerships.
About Digital Ally
Digital Ally®, headquartered in Lenexa, KS, specializes in the design and manufacturing of the highest quality video recording equipment and video analytic software. Digital Ally pushes the boundaries of technology in industries such as law enforcement, emergency management, fleet safety and security. Digital Ally’s complete product solutions include vehicle and body cameras, flexible software storage, automatic recording technology and various critical safety products. These products work seamlessly together and are simple to install and operate. Digital Ally products are sold by domestic direct sales representatives and international distributors worldwide.
For additional news and information please visit www.shieldcleansers.com and www.digitalallyinc.com or follow additional Digital Ally Inc. social media channels here:
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Contact Information
Stanton Ross, CEO
Tom Heckman, CFO
Digital Ally, Inc.
913-814-7774
info@digitalallyinc.com
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: whether the Company will be able to improve its revenue and operating results, especially in light of the adverse effects of the Covid-19 pandemic on its customers, suppliers and employees; whether the Company will effectively manage the disruptions to its supply chain and business activities caused by the Covid-19 pandemic; whether the Company’s new shieldcleansers.com E-commerce site will operate as anticipated resulting in increased orders and distribution of the Shield™and ThermoVu™products whether the Company will be able to effectively market and distribute the Shield™ and ThermoVu™ product lines to its customers; whether the Company can acquire Shield™ and ThermoVu™products in the quantities and on a timely basis to fulfill its customers’ orders; whether the Company will be able to distribute the Shield™ and ThermoVu™ products in a cost-effective, profitable manner; whether Shield™products will be proven effective against the Covid-19 virus as claimed by its manufacturer; whether the ThermoVu™ product will perform as anticipated; whether the Company will be able to effectively market and distribute the subscription agreement for the Company’s body camera, in-car video and Vulink product lines to its customers; whether the Company can maintain the working capital levels necessary to fund the upfront costs related to the subscription programs, whether law enforcement agencies will have adequate budgets and financial resources to acquire the Company’s products under the subscription program; whether the Company’s new products will meet applicable government regulations as promulgated; whether the Company will be able to adapt its technology and products to new and different uses, including being able to introduce new products; competition from larger, more established companies with far greater economic and human resources; its ability to attract and retain customers and quality employees; the effect of changing economic conditions; and changes in government regulations, tax rates and similar matters and whether the Company will be successful in its patent infringement litigation with Axon Enterprises, Inc. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2019, and its Quarterly Report on Form 10-Q for the three months ended March 31, 2020 as filed with the Securities and Exchange Commission.
FAQ
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