Digital Ally Announces its Shield Brand of Safety Products to be Co-Primary Sponsor of Spencer Pigot’s Entry for the GMR Grand Prix
Digital Ally, Inc. (NASDAQ: DGLY) continues its sponsorship in racing, featuring its Shield™ Cleansers as a co-primary sponsor of Spencer Pigot's No. 45 car in the GMR Grand Prix at Indianapolis. This partnership is integral to their marketing strategy, leveraging national TV exposure to promote their products. The company has launched ThermoVuä, a non-contact temperature-measuring tool, and Shieldä Cleanser, aimed at addressing increased safety needs during the Covid-19 pandemic. Digital Ally aims to enhance awareness of its body cameras and safety products as vital tools for law enforcement and public safety.
- Expansion of sponsorship with Rahal Letterman Lanigan Racing to promote new products.
- Launch of ThermoVuä and Shieldä Cleanser in response to evolving safety needs due to Covid-19.
- Increased visibility and brand awareness through national TV exposure at racing events.
- Dependence on the racing sponsorship for marketing strategy amidst pandemic challenges.
- Risks associated with new product effectiveness and market acceptance.
Sponsorship continues Digital Ally’s involvement in both Indy Car and Nascar racing as key opportunities to drive awareness for the company’s body cam and disinfectant/cleanser safety product lines
Lenexa, KS, June 29, 2020 (GLOBE NEWSWIRE) -- Digital Ally, Inc. (NASDAQ: DGLY), which develops, manufactures and markets advanced video recording products and other critical safety products for law enforcement, emergency management, fleet safety and security, today announced they will feature their newly-launched product line, Shield™ Cleansers, as a co-primary sponsor of the No. 45 entry for Spencer Pigot for the GMR Grand Prix at Indianapolis Motor Speedway.
“We’re thrilled to not only continue, but expand, our relationship with Rahal Letterman Lanigan Racing,” said Stan Ross, CEO of Digital Ally, adding, “It’s important that we leverage this popular platform, with a national TV audience, to spread the word about our highly-effective, less-harsh, cleanser line. This sponsorship fits in well with our overall marketing strategy.
In 2019, Digital Ally and RLL came together to give fans an unprecedented live look inside the team’s garage during preparations for the Indianapolis 500 via cameras mounted there. The cameras will be in place again to follow preparations for drivers Graham Rahal, 2017 Indy 500 winner Takuma Sato and Pigot for the 104th running of the Indianapolis 500 on August 23.
“Current events are bringing widespread attention to the importance of body cameras, leading us to launch a much-needed subscription program for first responders,” said Stan Ross, CEO of Digital Ally, adding, “Current events are also bringing about a demand for virus-fighting weapons such as disinfectants and temperature-measurement instruments. Digital Ally is in a great position to answer the call in providing effective and safe products where and when they’re needed the most.”
The company recently launched two product lines in direct response to the increased safety precautions organizations and individuals are taking due to the Covid-19 pandemic. ThermoVuä was launched as a non-contact temperature-measuring instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters. ThermoVuä has optional features such as facial recognition to improve facility security by restricting access based on temperature and/or facial recognition reasons. ThermoVuä provides an instant pass/fail audible tone with its temperature display and controls access to facilities based on such results. It can be widely applied in schools, office buildings, subway stations, airports and other public venues.
Digital Ally is launching its ShieldäDisinfectant/Sanitizer and several related products to fulfill demand by current customers and others for a disinfectant and sanitizer that is less harsh than many of the traditional products now widely distributed. The Shieldä Cleanser product line contains a powerful and effective cleanser with no harsh chemicals or fumes.
About Digital Ally
Digital Ally®, headquartered in Lenexa, KS, specializes in the design and manufacturing of the highest quality video recording equipment and video analytic software. Digital Ally pushes the boundaries of technology in industries such as law enforcement, emergency management, fleet safety and security. Digital Ally’s complete product solutions include vehicle and body cameras, flexible software storage, automatic recording technology and various critical safety products. These products work seamlessly together and are simple to install and operate. Digital Ally products are sold by domestic direct sales representatives and international distributors worldwide.
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Contact Information
Stanton Ross, CEO
Tom Heckman, CFO
Digital Ally, Inc.
913-814-7774
info@digitalallyinc.com
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: whether the Company will be able to improve its revenue and operating results, especially in light of the adverse effects of the Covid-19 pandemic on its customers, suppliers and employees; whether the Company will effectively manage the disruptions to its supply chain and business activities caused by the Covid-19 pandemic; whether the Company will be able to effectively market and distribute the Shieldä and ThermoVuä product lines to its customers; whether the Company can acquire Shieldä and ThermoVuä products in the quantities and on a timely basis to fulfill its customers’ orders; whether the Company will be able to distribute the Shieldä and ThermoVuä products in a cost-effective, profitable manner; whether Shieldä products will be proven effective against the Covid-19 virus as claimed by its manufacturer; whether the ThermoVuä product will perform as anticipated; whether the Company will be able to effectively market and distribute the subscription agreement for the Company’s body camera, in-car video and Vulink product lines to its customers; whether the Company can maintain the working capital levels necessary to fund the upfront costs related to the subscription programs, whether law enforcement agencies will have adequate budgets and financial resources to acquire the Company’s products under the subscription program; whether the Company’s new products will meet applicable government regulations as promulgated; whether the Company will be able to adapt its technology and products to new and different uses, including being able to introduce new products; competition from larger, more established companies with far greater economic and human resources; its ability to attract and retain customers and quality employees; the effect of changing economic conditions; and changes in government regulations, tax rates and similar matters and whether the Company will be successful in its patent infringement litigation with Axon Enterprises, Inc. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2019, and its Quarterly Report on Form 10-Q for the three months ended March 31, 2020 as filed with the Securities and Exchange Commission.
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