TEQUILA DON JULIO AND AWARD-WINNING FASHION DESIGNER, WILLY CHAVARRIA, COLLABORATE ON THE TEQUILA DON JULIO 70 AÑEJO CRISTALINO ARTIST EDITION BOTTLE
Rhea-AI Summary
Tequila Don Julio has partnered with Mexican-American fashion designer Willy Chavarria to release a -edition Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle. The collaboration celebrates Mexican culture and heritage, particularly focusing on the Día de Muertos holiday. Chavarria's design incorporates his signature style with roses and classic Mexican iconography.
The Tequila Don Julio 70 Añejo Cristalino, first launched in 2012, is aged for 18 months in American white oak barrels and undergoes a unique charcoal filtration process. This results in a crystal-clear appearance while maintaining the rich complexities of an Añejo tequila. The -edition bottle will be available nationwide for an SRP of $69.99 for a 750ml bottle.
Positive
- Collaboration with award-winning fashion designer Willy Chavarria may increase brand visibility and appeal
- -edition bottle release could drive sales and create collector's interest
- Tequila Don Julio 70 Añejo Cristalino uses innovative charcoal filtration process, potentially differentiating it in the market
- Nationwide release and availability through multiple retail channels may boost accessibility and sales
Negative
- None.
News Market Reaction – DEO
On the day this news was published, DEO declined 0.94%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
The limited-edition bottle celebrates Mexican culture and heritage through the world's first Añejo Cristalino tequila ahead of Día de Muertos
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9285151-tequila-don-julio-70-cristalino-artist-edition-bottle-willy-chavarria/
"I am deeply inspired by my Mexican heritage which I strive to represent through my art and design," says Willy Chavarria. "The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle along with my recent collection is a heartfelt illustration of the synergy between time-honored tradition and
Tequila Don Julio 70 Añejo Cristalino originally launched in 2012 in celebration of the 70th anniversary of when Don Julio González first revolutionized the tequila category. Aged to perfection for 18 months in American white oak barrels, Tequila Don Julio 70 Añejo Cristalino offers the rich complexities of a traditional Añejo with a modern twist. This special liquid embodies the essence of innovation as it was the first Añejo Cristalino Tequila to implement a charcoal filtration process that imparts a pure crystal hue and brings out the crisp agave flavor typically found in a
"Tequila Don Julio 70 Añejo Cristalino is a symbol of our leadership and love for tequila craft," says Karen Harris, Vice President of Tequila Don Julio, DIAGEO NA. "We are proud to partner with Willy Chavarria to bring his designs to life through a collaboration that celebrates the interaction of the tradition and modernity of
This fall, Tequila Don Julio is releasing the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle with celebrations that will roll out across the nation, starting with Willy Chavarria's Spring/Summer 2025 runway show in
The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle designed by Willy Chavarria is sold for an SRP of
Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in
ABOUT WILLY
The Willy Chavarria mission is to uplift the underrepresented through the transformative power of art and design. The brand's collections embody a sensitive and cinematic approach, seamlessly blending the emotional depth of art with contemporary political themes, telling a compelling story of the human spirit. Willy strives to be a voice for the voiceless, often collaborating with organizations to advocate for social justice. His inspiration is drawn from biographical elements, including nods to his Mexican-American heritage, the beauty found in the streets, and the surrounding culture.
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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