TEQUILA DON JULIO AND AWARD-WINNING FASHION DESIGNER, WILLY CHAVARRIA, COLLABORATE ON THE TEQUILA DON JULIO 70 AÑEJO CRISTALINO ARTIST EDITION BOTTLE
Tequila Don Julio has partnered with Mexican-American fashion designer Willy Chavarria to release a -edition Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle. The collaboration celebrates Mexican culture and heritage, particularly focusing on the Día de Muertos holiday. Chavarria's design incorporates his signature style with roses and classic Mexican iconography.
The Tequila Don Julio 70 Añejo Cristalino, first launched in 2012, is aged for 18 months in American white oak barrels and undergoes a unique charcoal filtration process. This results in a crystal-clear appearance while maintaining the rich complexities of an Añejo tequila. The -edition bottle will be available nationwide for an SRP of $69.99 for a 750ml bottle.
Tequila Don Julio ha collaborato con il designer messicano-americano Willy Chavarria per lanciare una edizione speciale della Tequila Don Julio 70 Añejo Cristalino Artist Edition. Questa collaborazione celebra la cultura e l'eredità messicana, con particolare attenzione alla festività del Día de Muertos. Il design di Chavarria incorpora il suo stile distintivo con rose e iconografia messicana classica.
Il Tequila Don Julio 70 Añejo Cristalino, lanciato per la prima volta nel 2012, matura per 18 mesi in botti di rovere bianco americano e subisce un particolare processo di filtrazione attraverso carbone attivo. Questo conferisce un aspetto cristallino pur mantenendo le ricche complessità di un tequila Añejo. La bottiglia in edizione speciale sarà disponibile in tutto il paese a un prezzo consigliato al pubblico di $69.99 per una bottiglia da 750ml.
Tequila Don Julio se ha asociado con el diseñador mexicano-estadounidense Willy Chavarria para lanzar una edición especial de la Tequila Don Julio 70 Añejo Cristalino Artist Edition. La colaboración celebra la cultura y el patrimonio mexicano, enfocándose especialmente en la festividad del Día de Muertos. El diseño de Chavarria incorpora su estilo característico con rosas e iconografía mexicana clásica.
El Tequila Don Julio 70 Añejo Cristalino, lanzado por primera vez en 2012, se madura durante 18 meses en barricas de roble blanco americano y pasa por un proceso único de filtración con carbón. Esto resulta en una apariencia cristalina, manteniendo las ricas complejidades de un tequila Añejo. La botella de edición especial estará disponible a nivel nacional a un precio sugerido de $69.99 por una botella de 750ml.
테킬라 돈 훌리오는 멕시코계 미국인 패션 디자이너 윌리 차바리아와 협력하여 테킬라 돈 훌리오 70 아녜호 크리스탈리노 아티스트 에디션 병을 출시합니다. 이번 협업은 멕시코 문화와 유산, 특히 ‘죽은자의 날(Día de Muertos)’을 기념합니다. 차바리아의 디자인은 장미와 전통 멕시코 아이코노그래피가 포함된 그의 독특한 스타일을 반영합니다.
테킬라 돈 훌리오 70 아녜호 크리스탈리노는 2012년에 처음 출시되었으며, 미국산 화이트오크 배럴에서 18개월 동안 숙성되며 독특한 숯 필터링 과정을 거칩니다. 이를 통해 크리스탈처럼 맑은 외관을 유지하면서도 아녜호 테킬라의 풍부한 복합성을 유지합니다. 에디션 한정판 병은 전국에서 750ml 병에 대해 $69.99의 권장 소매가로 판매될 예정입니다.
Tequila Don Julio s'est associé au designer mexicano-américain Willy Chavarria pour lancer une édition spéciale de la Tequila Don Julio 70 Añejo Cristalino Artist Edition. Cette collaboration célèbre la culture et le patrimoine mexicains, en mettant particulièrement l'accent sur la fête du Día de Muertos. Le design de Chavarria intègre son style signature avec des roses et l'iconographie mexicaine classique.
Le Tequila Don Julio 70 Añejo Cristalino, lancé pour la première fois en 2012, est vieilli pendant 18 mois dans des fûts de chêne blanc américain et subit un processus de filtration au charbon unique. Cela donne une apparence cristalline tout en maintenant les riches complexités d'un tequila Añejo. La bouteille en édition spéciale sera disponible à l'échelle nationale pour un prix de détail suggéré de $69.99 pour une bouteille de 750 ml.
Tequila Don Julio hat sich mit dem mexikanisch-amerikanischen Modedesigner Willy Chavarria zusammengetan, um eine Sonderedition der Tequila Don Julio 70 Añejo Cristalino Artist Edition Flasche herauszubringen. Diese Zusammenarbeit feiert die mexikanische Kultur und das Erbe, mit besonderem Fokus auf das Día de Muertos-Fest. Chavarras Design verbindet seinen charakteristischen Stil mit Rosen und klassischer mexikanischer Ikonografie.
Der Tequila Don Julio 70 Añejo Cristalino, der 2012 erstmals auf den Markt kam, reift 18 Monate in amerikanischen Weißeichefässern und durchläuft einen einzigartigen Aktivkohlefiltrationsprozess. Dies führt zu einem kristallklaren Erscheinungsbild, während die reichen Komplexitäten eines Añejo-Tequilas erhalten bleiben. Die Sonderausgabe wird landesweit zu einem empfohlenen Einzelhandelspreis von $69.99 für eine 750ml Flasche erhältlich sein.
- Collaboration with award-winning fashion designer Willy Chavarria may increase brand visibility and appeal
- -edition bottle release could drive sales and create collector's interest
- Tequila Don Julio 70 Añejo Cristalino uses innovative charcoal filtration process, potentially differentiating it in the market
- Nationwide release and availability through multiple retail channels may boost accessibility and sales
- None.
The limited-edition bottle celebrates Mexican culture and heritage through the world's first Añejo Cristalino tequila ahead of Día de Muertos
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9285151-tequila-don-julio-70-cristalino-artist-edition-bottle-willy-chavarria/
"I am deeply inspired by my Mexican heritage which I strive to represent through my art and design," says Willy Chavarria. "The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle along with my recent collection is a heartfelt illustration of the synergy between time-honored tradition and
Tequila Don Julio 70 Añejo Cristalino originally launched in 2012 in celebration of the 70th anniversary of when Don Julio González first revolutionized the tequila category. Aged to perfection for 18 months in American white oak barrels, Tequila Don Julio 70 Añejo Cristalino offers the rich complexities of a traditional Añejo with a modern twist. This special liquid embodies the essence of innovation as it was the first Añejo Cristalino Tequila to implement a charcoal filtration process that imparts a pure crystal hue and brings out the crisp agave flavor typically found in a
"Tequila Don Julio 70 Añejo Cristalino is a symbol of our leadership and love for tequila craft," says Karen Harris, Vice President of Tequila Don Julio, DIAGEO NA. "We are proud to partner with Willy Chavarria to bring his designs to life through a collaboration that celebrates the interaction of the tradition and modernity of
This fall, Tequila Don Julio is releasing the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle with celebrations that will roll out across the nation, starting with Willy Chavarria's Spring/Summer 2025 runway show in
The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle designed by Willy Chavarria is sold for an SRP of
Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in
ABOUT WILLY
The Willy Chavarria mission is to uplift the underrepresented through the transformative power of art and design. The brand's collections embody a sensitive and cinematic approach, seamlessly blending the emotional depth of art with contemporary political themes, telling a compelling story of the human spirit. Willy strives to be a voice for the voiceless, often collaborating with organizations to advocate for social justice. His inspiration is drawn from biographical elements, including nods to his Mexican-American heritage, the beauty found in the streets, and the surrounding culture.
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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